The Building Science Podcast

"Faster Horses" & The Future Of HVAC

10.23.2020 - By Positive EnergyPlay

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"Some people say give the customers what they want, but that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, 'If I'd ask customers what they wanted, they would've told me a faster horse.' People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page." - Steve Jobs

When Ken Gehring began his career servicing dairy equipment, who would have guessed that he would go on to pioneer some of the most important equipment to hit the HVAC market? But that’s exactly what he did, leading the charge in the development and creation of the Therma-stor product lines, which include the Santa Fe and Ultra-Aire dehumidifiers that you’ve heard us talk about many times. Join Kristof as he and Ken explore a range of topics on human health, indoor air quality, dehumidification, ventilation, building envelope leakage, and more. Just FYI, we curse a little on this episode so if you’re around sensitive ears, be sure to stick some ear plugs in them.

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