Fatrank Podcast

James Dooley and Kasra Dash discuss the best digital marketing strategies for photographers looking to grow in 2026. The conversation covers brand SEO, AI visibility, Google Business Profile optimisation, organic SEO, social media content, paid social ads, PPC, AI platform advertising, Reddit, Quora and third-party lead generation. They explain why photographers need to track profitability, lead sources, KPIs and return on ad spend before scaling campaigns. The discussion also highlights how strong branding improves conversion rates, while diversified lead generation reduces risk because photography businesses should not rely on one channel. FatRank and PromoSEO are mentioned as performance-based lead generation options for UK companies. The video gives photographers a practical framework for improving online visibility, generating enquiries and using SEO, AI and paid marketing more effectively in 2026.

Where to Listen to This Episode

Why Most Photographer Marketing Fails in 2026 And What Smart Owners Do Instead is available across all major podcast platforms. Choose your preferred platform below.

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James Dooley speaks with Mike Lovatt, Paul Troscott and Luke Baston about semantic SEO strategies for local SEO and local SERPs. The discussion focuses on site focus, site radius, topical maps, entity targeting and why large informational content networks can dilute transactional local websites. Paul explains why local sites should stay tightly aligned to the query vector, using methods like cosine similarity, BM25 and TF-IDF. Luke covers entity selection, commercial attributes and the risks of targeting the wrong category. Mike explains how excessive blog content can shift a site towards an informational resource rather than a local service business. The group also discusses geo-contextual content, Google Business Profile support, hyper-specific location signals, off-page topical maps, wasteful domains and third-party corroboration. The conversation gives local SEO professionals a practical framework for improving rankings through tighter semantic relevance.

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Semantic SEO for Local Rankings Explained | James Dooley Interviews Panel is available across all major podcast platforms. Choose your preferred platform below.

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James Dooley and Kasra Dash discuss digital marketing strategies for consultants looking to grow in 2026. The conversation covers brand SEO, AI visibility, Google Business Profile optimisation, organic SEO, paid social ads, PPC, AI platform advertising, forum mentions and third-party lead generation. They explain why consultancy businesses need clear KPIs, lead tracking, sales team accountability and return on ad spend analysis before scaling campaigns. The discussion also highlights why strong branding improves conversion rates, why organic SEO builds long-term search visibility, and why diversified lead sources reduce risk. FatRank and PromoSEO are mentioned as performance-based lead generation options for UK companies. This video gives consultants a clear framework for improving visibility, generating qualified enquiries and using SEO, AI and paid marketing channels more effectively in 2026.

Where to Listen to This Episode

Why Most Consultant Marketing Fails in 2026 And What Smart Owners Do Instead is available across all major podcast platforms. Choose your preferred platform below.

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James Dooley and Jabez Reuben discuss how listical link building helps brands get cited in Google Gemini AI overviews. The conversation covers how Gemini pulls signals from indexed Google content and why structured listicles, comparison articles and entity-based SEO improve AI visibility. Jabez explains why metrics like DR, DA and traffic matter less than indexing, ranking and allowing LLM crawlers through robots.txt settings. The discussion also explores semantic SEO, content structuring, FAQs, internal linking, authority references, videos and comparison tables. They explain why businesses need multiple supporting listicles and local consensus signals rather than relying on one article to rank in Gemini. The video is aimed at SEO professionals, AI marketers and brands looking to improve visibility across Google Gemini, ChatGPT, Claude and other LLM-powered search systems in 2026.

Where to Listen to This Episode

Listicle Link Building for Google Gemini AI Overviews | James Dooley Interviews Jabez Reuben is available across all major podcast platforms. Choose your preferred platform below.

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James Dooley and Kasra Dash discuss the best digital marketing strategies for tree surgeons looking to grow in 2026. The conversation covers brand SEO, AI visibility, Google Business Profile optimisation, local SEO, organic SEO, social media marketing, PPC, paid social ads, AI platform advertising, Reddit mentions, review generation and tradesman websites. They explain why tree surgeon companies need to track profitability, lead quality, KPIs and return on ad spend before scaling any campaign. The discussion also highlights how strong branding improves conversion rates, while diversified lead sources reduce risk because tree surgeons should not depend on one channel. FatRank and PromoSEO are mentioned as performance-based lead generation options for UK companies. This video gives tree surgery businesses a practical framework for generating enquiries, improving online visibility and using SEO, AI and paid marketing more effectively in 2026.

Where to Listen to This Episode

Why Most Tree Surgeon Marketing Fails in 2026 And What Smart Owners Do Instead is available across all major podcast platforms. Choose your preferred platform below.

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James Dooley and Kasra Dash discuss the best digital marketing strategies for surveyors and surveying companies looking to grow in 2026. The conversation covers brand SEO, AI visibility, local SEO, Google Business Profiles, PPC, organic SEO, paid social ads and lead generation strategies. They explain why surveyors need to track KPIs, return on ad spend and lead profitability before scaling campaigns. The discussion also explores how AI platforms like ChatGPT, Claude, Gemini and Perplexity are influencing digital marketing and why AI SEO, GEO and LLM optimisation are becoming more important for local businesses. They also cover the pros and cons of PPC, the value of organic social media, and how third-party lead generation companies like FatRank and Promo SEO can help generate enquiries. This video is aimed at surveyors wanting more leads, stronger online visibility and scalable digital marketing systems in 2026.

Where to Listen to This Episode

Why Most Surveyor Marketing Fails in 2026 And What Smart Owners Do Instead is available across all major podcast platforms. Choose your preferred platform below.

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James Dooley and Jabez Reuben discuss how listical link building can help brands get cited inside Claude AI and other LLMs like ChatGPT, Gemini and Perplexity. The conversation explains how structured comparison articles, competitor mentions and entity-based SEO help build consensus signals that influence AI search visibility. Jabez shares how Google indexing still plays a major role in Claude citations and why businesses need multiple listicles, guest posts and comparison pages rather than relying on one article. The podcast also covers robots.txt checks, LLM crawler access, semantic SEO, content structuring, FAQs, comparison tables and footprint reduction strategies. They explain how local businesses with strong Google Business Profiles and reviews can achieve faster AI citations. This video is aimed at SEO professionals, link builders and brands looking to improve AI visibility and organic search rankings in 2026.

Where to Listen to This Episode

Listicle Link Building for Claude AI Rankings | James Dooley Interviews Jabez Reuben is available across all major podcast platforms. Choose your preferred platform below.

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James Dooley and Jabez Reuben discuss how listicle link building helps brands rank and get cited inside ChatGPT and other LLMs. The conversation explains how AI models use query fan-out techniques to retrieve information across multiple search variations, making listicle articles highly effective for AI visibility. Jabez Reuben breaks down why brands need consistent mentions across listicles, comparison articles, reviews and deal-breaker content to build entity consensus within ChatGPT. The discussion also covers Bing search, Common Crawl, AI overviews and how different LLMs retrieve and rank sources differently. Business owners and SEO professionals can learn how strategic content placement, competitor comparisons and entity association improve AI SEO and LLM optimisation. The video gives practical insights into ranking brands in ChatGPT search results through scalable listicle link building strategies.

Where to Listen to This Episode

Listicle Link Building for ChatGPT Rankings | James Dooley Interviews Jabez Reuben is available across all major podcast platforms. Choose your preferred platform below.

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James Dooley speaks with Jabz Rubin about listicle link building and how it helps brands build consensus across LLMs, AI Overviews and Google organic search. The discussion explains why structured listicles work because they answer specific query variations, compare entities clearly and give AI systems faster retrieval paths. Jabz shares how effective listicles include competitors, comparison tables, media, key takeaways, FAQs, USPs, awards and supporting evidence. The conversation also covers query fan-out, entity definition, third-party corroboration, daisy chaining listicles and building brand coverage through relevant publications. A key outcome is that brands should not rely on one guest post or duplicated press release content. They need consistent variation across niches, regions and categories because consensus grows from repeated, trusted and well structured references over time.

Where to Listen to This Episode

Listicle Link Building for LLM Consensus & AI Overviews | James Dooley Interviews Jabez Reuben is available across all major podcast platforms. Choose your preferred platform below.

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This video explains the best social media platforms to rank in Google using parasite SEO. James Dooley and Jesper Nissen break down daily posting strategies, content reuse and how Google evaluates titles because indexing depends on relevance and structure. Jesper explains that the first seven to 12 words act as the SEO title, so changing them across platforms increases visibility because Google avoids duplicate titles. The discussion highlights named entities, indexing behaviour and AI overview citations because multiple assets can rank together. Facebook, X and LinkedIn rank best because they have strong authority and frequent crawling. The strategy focuses on scale, consistency and controlled variation because that drives multiple page one positions.

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Top Social Media Accounts That Rank in Google | James Dooley & Jesper Nissen is available across all major podcast platforms. Choose your preferred platform below.

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