Fatrank Podcast

In this video, Dan Grant interviews digital landlord James Dooley about how he built a successful lead generation and digital asset business. James explains why he moved away from traditional client SEO, how he learned SEO through constant testing (and unlearning outdated advice), and what it really takes to become a profitable digital landlord. They dive into persistence, ranking websites, reinvesting profits, building systems instead of relying on people, and why a strong, well-matched team and happy clients are at the centre of long-term success. James also shares honest insights on hiring, apprenticeships, setting realistic goals, and why the journey is harder—but more rewarding—than most people think.

Where to Listen to This Episode

Digital Landlord | James Dooley Expands Digital Real Estate Assets is available across all major podcast platforms. Choose your preferred platform below.

In this video, Dan Grant and James Dooley talk through Dan’s journey from digital marketing apprentice to company director. They cover why Dan chose an apprenticeship over university, the realities of learning SEO in a fast-changing industry, the importance of having the right employer and team, how to handle failure and emotions in your career, developing systems and SOPs, and Dan’s advice for anyone considering a digital marketing apprenticeship or career in online marketing.

Where to Listen to This Episode

From Apprentice to Director | James Dooley Interviews SEO Dan Grant on Digital Real Estate is available across all major podcast platforms. Choose your preferred platform below.

James Dooley explains why he chooses to employ apprentices rather than experienced SEO professionals, highlighting that many industry veterans come with outdated knowledge and bad habits learned from old blogs and videos. By training apprentices from scratch, he can teach proven, tested SEO methods backed by over 15 million webpages of data. James shares his journey into digital marketing, his early struggles with poor agencies and cheap backlink packages, and the costly lessons from algorithm updates like Panda and Penguin. He discusses what he looks for in apprentices—passion, interests, and the right fit for specific roles—and how aligning people with tasks they enjoy leads to stronger performance. He also describes how his apprenticeship program has helped grow a highly coordinated team across content, social, video, backlinks, and digital PR, creating powerful effective frequency and improved rankings across all digital channels.

Where to Listen to This Episode

FatRank Apprentices | Digital Marketing Apprentices In Cheshire | SEO Apprentices In Wilmslow is available across all major podcast platforms. Choose your preferred platform below.

Dan Grant provides a full walkthrough of the Page Rewriter tool, showing exactly how to create projects, pull ranking content from Google, build documents using templates, and spin content with integrated rewriting options. He explains how to collect meta titles, descriptions, headers, paragraphs, and anchor text from the top-ranking pages and store them permanently inside each project. Dan demonstrates how to append multiple locations, build article frameworks using templates, generate unlimited documents, and use Spin Rewriter or your own API for content spinning. He also covers credit usage, saving projects, upgrading plans, and creating unique SEO-ready content quickly and efficiently.

Where to Listen to This Episode

How To Use PageReWriter | Get SEO Optimised Content For Your Website Fast with Page ReWriter is available across all major podcast platforms. Choose your preferred platform below.

Dan Grant explains which SEO metrics actually matter for link building and why you should focus on page-level data instead of domain-level scores. He breaks down concepts like power, trust (LRT Trust), detox risk, URL Rating, and anchor text, showing how links pass power, trust, and risk from the source page to the target page. Dan demonstrates the pitfalls of relying on domain metrics like DR, highlights issues with outdated or non-live links, and explains why tools like Link Research Tools and its Link Detox Risk and Power*Trust metrics give a more accurate picture. He also shows how to use a link simulator to pre-evaluate link opportunities, avoid high-risk links, and prioritise links that combine strong power with strong trust for safer, more effective link building.

Where to Listen to This Episode

Which SEO Metrics Should We Use In Link Building According to LinkResearchTools | FatRank is available across all major podcast platforms. Choose your preferred platform below.

Dan Grant walks through exactly how to use Grammarly to improve your article grammar for stronger SEO performance. He demonstrates how to import content, fix correctness issues like spelling and punctuation, refine clarity and engagement, and understand which Grammarly suggestions to accept or ignore. Dan shows how a simple 10-minute grammar cleanup can boost an article’s overall quality score—from 83 to 97—and why these improvements can positively impact Google rankings. This video serves as a practical, step-by-step guide to polishing SEO content quickly and effectively.

Where to Listen to This Episode

How To Use Grammarly Pro | Best Tips To Improve Your Content Writing Skills! is available across all major podcast platforms. Choose your preferred platform below.

 Dan Grant breaks down the importance of customer lifetime value and why businesses should never stop at a single sale. He explains how upsells, downsells, and cross-sells can dramatically increase revenue by maximising every customer's long-term value. Dan uses clear real-world examples—from GoPro accessories and car wash add-ons to car dealerships, e-commerce alternatives, and mortgage cross-selling—to show how any business can apply these techniques creatively. This walkthrough highlights how failing to nurture customers leaves money on the table, while strategic follow-up offers can transform overall profitability 

Where to Listen to This Episode

Growing Customer Lifetime Value Is Essential | FatRank Blog Breakdown is available across all major podcast platforms. Choose your preferred platform below.

In this video, Dan Grant breaks down the Fatrank blog post “Making Money Online – Are You Crushing It?” and explains the realities behind starting and growing an online income through SEO and digital marketing. Dan highlights the misconceptions many people have about the industry, emphasising the importance of realistic expectations, long-term goals, and honest assessments of what it truly takes to succeed. He discusses the challenges of setting up an online marketing business, the need for hard work and investment, and the constant evolution of SEO techniques. Dan also explores the value of learning, adapting, building a trustworthy team, maintaining the right mindset, and avoiding the hype commonly seen online. The video serves as a grounded, practical guide for anyone looking to create a marketing agency, launch SEO campaigns, or make money online in a sustainable way.

Where to Listen to This Episode

Making Money Online | FatRank Blog Breakdown is available across all major podcast platforms. Choose your preferred platform below.

In this video, Dan Grant breaks down the key points from the blog post “Why Become an SEO”, explaining why SEO is one of the most rewarding and promising career paths in the digital world. Dan discusses the high level of job satisfaction that comes from helping businesses grow, the freedom that comes with location-independent work, and the massive demand created by the rapidly expanding number of websites launched every day. He highlights the limitless profit potential, flexible working hours, and the advantage of mastering a skill that few people truly understand. Dan also covers the benefits of remote-only client relationships, the endless stream of potential clients, the ability to build passive income through scaling, and the supportive, close-knit SEO community. The video serves as a clear, motivating overview of why SEO is an ideal industry for those seeking freedom, growth, and long-term opportunity.

Where to Listen to This Episode

Why Become an SEO? | FatRank Blog Breakdown is available across all major podcast platforms. Choose your preferred platform below.

In this Fatrank Podcast skit, Dan Grant and Ben Eden demonstrate exactly why their team avoids taking on unrealistic SEO clients. The conversation highlights a fictional client who brings a brand-new Wix website with no content, no backlinks and an impossible goal: ranking #1 for the ultra-competitive keyword “ecig” on a £1,000 budget. Through humour and exaggerated demands — from endless reports to background checks on staff — Dan exposes the disconnect between what some clients expect and what effective SEO actually requires. The episode showcases the challenges agencies face, the importance of realistic budgets and timelines, and why proper content, links and strategy are essential for real results.

Where to Listen to This Episode

Why We Say No To Client SEO | FatRank is available across all major podcast platforms. Choose your preferred platform below.