Fayl Tales

Hey Crew!

It's just me today. No guest, no founder story, just a proper behind the scenes of what building Fayl Tales actually looks like.

We just hit 10,000 subscribers on YouTube. And I have made a lot of mistakes getting there.

I'm spilling all of it. The guest incidents I haven't talked about publicly. The stuff that kept me up at night. And the honest truth about what it actually costs to build something like this while working full time.

Plus the conversations nobody really has about monetization, geography, and what it feels like to be one of very few female voices in Australian startup media.

We cover:
- Behind the scenes mistakes I've never talked about publicly
- The real cost of doing this while working full time
- Honest talk on monetization at 10k subscribers
- Imposter syndrome as a female voice in startup media
- What I want to do better as an interviewer

Follow Fayl Tales on all platforms @fayltales
Follow Loveth on LinkedIn and Instagram @lovethochayi

#startuppodcast #buildinginpublic #podcastbehindthescenes #femalefounder #podcastgrowth

Follow us on all platforms!

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LinkedIn ~ @fayltales

Hey Crew! 

Sam Garven spent 10 years watching HR get left behind while every other team got the shiny new tools.

So she built Hello Canopy to fix it.

Got into Techstars pre-MVP. Pivoted live on stage at SXSW. Had hundreds of users and angel investors ready to back her next raise.

Two weeks ago she chose to close it all down.

Not because she ran out of money. Not because she lost her team.

Because she spent six weeks rigorously testing every signal she needed to feel confident moving forward. And not all of them stacked up.

This is the full story of that decision, what it felt like, and why she has zero regrets.

We get into 👇:
★ 10 years watching HR get left behind while everyone else got better tools
★ The workplace harassment that made building Hello Canopy feel personal
★ Getting into Techstars pre-MVP on a pitch deck and a janky prototype
★ The six week validation framework that led to closing it down
★ What it feels like to wind your identity around a startup and then let it go
★ Why closing is sometimes the bravest move a founder can make

Let's keep the crew together 🤝
📸 Instagram: https://www.instagram.com/fayltales/
🎵 TikTok: https://www.tiktok.com/@fayltales
💼 LinkedIn: https://au.linkedin.com/in/loveth-ochayi-a67491152

Follow us on all platforms!

Instagram ~ @fayltales

Tiktok ~ @fayltales 

LinkedIn ~ @fayltales

Hey Crew! 

Loughlan Dalton de Burgh named his cafe Pyramid Scheme. On purpose. Got a cease and desist from his landlord, went viral with 400,000 views, and had people driving two hours for his falafel.

Then his business partner overdosed in the kitchen, $30,000 went missing from the books, and he shut it all down.

He missed 12 consecutive mortgage payments. Used a foreclosure notice to unlock his super and clear $68,000 in arrears. Nobody knew any of this. He just kept building.

So he started Pretty Privilege.

The names are always the least controversial thing about him.

We cover:
- How Pyramid Scheme went viral and fell apart at the same time
- The $30,000 betrayal nobody knew about until now
- Missing 12 mortgages while building a Forbes 30 Under 30 company
- Getting kicked out of the Taylor Swift concert four times in one night
- What "success is shameless" actually means when everything is on the line

Follow Fayl Tales on all platforms @fayltales
Follow Loveth on LinkedIn and Instagram @lovethochayi
Follow Loughlan and Pretty Privilege at https://www.prettyprivilege.club/

Follow us on all platforms!

Instagram ~ @fayltales

Tiktok ~ @fayltales 

LinkedIn ~ @fayltales

Hey Crew! Ben Cull didn't set out to sell his company. He went to market for a $5 million funding round and came back with an acquisition offer from Fiserv at double what he thought the business was worth.

Eight years. Two developers who hated selling. 2,500 merchants. One napkin sketch in a Sheffield pub. No hype. Just acquired.

We get into what the acquisition process actually looks like from the inside, what developers consistently get wrong when they become founders, and what it feels like when the deal finally closes after six months of daily emotional whiplash.

We get into 👇:

★ How a $5M funding round became an unexpected acquisition
★ Building Pinch from a napkin sketch to 2,500 merchants
★ The legal clause that nearly blew up the whole deal
★ Two developers who hated sales and how they fixed it
★ What developers get wrong when they become founders
★ Life inside a corporate after eight years of full autonomy

Let's keep the crew together 🤝 

📸 Instagram: https://www.instagram.com/fayltales/ 

🎵 TikTok: https://www.tiktok.com/@fayltales 

💼 LinkedIn: https://au.linkedin.com/in/loveth-ochayi-a67491152

On the move? 

🎧 Spotify: https://open.spotify.com/show/64449Kq2PDzlkVyCjlN5U8 

Apple Podcasts: https://podcasts.apple.com/au/podcast/fayl-tales/id1797274868

Follow us on all platforms!

Instagram ~ @fayltales

Tiktok ~ @fayltales 

LinkedIn ~ @fayltales

Hey Crew!

Imagine you've spent years building a company around live events. You just cracked your first million dollar year, you're training the Eventbrite team in Nashville, you're about to partner with one of the biggest ticketing platforms in the world. Then Friday the 13th of March 2020 hits and every single client calls to cancel and ask for their deposits back.

That's where Nina McMahon was when COVID landed.

What she did next is the part worth talking about. Oh, and she accidentally invented the whole product in 2013 because Wi-Fi at events kept breaking and she told a client "we'll just bring the internet" before confirming that was actually possible.

We cover:
- The Friday the 13th phone call that broke everything and what happened in the weeks after
- How they accidentally invented portable Wi-Fi from a two-meter prototype that needed a truck to move
- Tripling revenue through COVID without a playbook
- Getting a cease and desist from Fox Media six events in (and why it was the best thing that ever happened to them)
- Powering a SpaceX launch without knowing it was SpaceX until the GPS said Cape Canaveral
- Why their company motto is "don't work with dicks" and how long it took to actually listen to it

ANNOUNCEMENT
I've just launched our very own Fayl Tales substack!!
If you love a good story, especially one from the trenches, with the ups, pivots and figuring it out, then search Fayl Tales on substack!

Follow Fayl Tales on all platforms @fayltales
Follow Loveth on LinkedIn and Instagram @lovethochayi
Follow Nina and Pop-Up Wi-Fi at popupwifi.com

YouTube Chapters:
0:00 the teaser
1:21 friday the 13th, every client cancelled, and what dissociation actually feels like
3:22 pivoting in under a month and why COVID was their volkswagen moment
6:08 why the industry refused to trust remote networks (until jimmy fallon had no choice)
8:35 accidentally inventing pop-up wifi because venue internet kept breaking
16:14 scaling without a sales team, a love letter to producers, and a cease and desist from fox
30:47 coachella, taylor swift in lake tahoe, and going all in on the US market
38:44 hardware advice, the "don't work with dicks" rule, and trusting your gut

#fayltales #startuppodcast #hardwarestartup #femalefounder #founderstory

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LinkedIn ~ @fayltales

HHey Crew! What do you do when you build a recruitment firm from a cockroach-infested Surry Hills office into a nearly 100-person, $20M-a-year global business, and then look back and say, yeah, I was faking it the whole time?

That's Phaedon. He founded Mitchell Lake at 26, exited, and co-founded Innovation Bay, the longest running startup community in Australia. He's been inside more founder journeys than most of us will ever meet.

In this one he gets into a US founder who raised $360M from tier one VCs and still shut it down, Sequoia's "PowerPoint of death" during the GFC, an investor whose whole philosophy is "I drown puppies," and the mentor who told him mid-spiral: you're stuffed, stop everything.

We cover:

• How Mitchell Lake scaled to $20M across three countries and what he'd do differently
• The $360M raise that still ended in a shutdown
• Why Australian founders hold on too long and what it's costing them
• Why US VCs specifically back founders who already failed once
• Keeping a co-founder relationship alive when everything is on fire
• Building from Hobart and what other states are getting right

Follow Loveth on LinkedIn and Instagram @lovethochayi 

Follow Fayl Tales on all platforms @fayltales 

Follow Phaedon at Innovation Bay: innovationbay.com

Follow us on all platforms!

Instagram ~ @fayltales

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LinkedIn ~ @fayltales

Hey Crew!

Haobo Zhang is 20 years old. He has a full scholarship to study biomedicine at University of Melbourne, 30,000 users on his AI platform, and a very public goal to build a unicorn by 25. He's also on a leave of absence from that scholarship, which is basically just a polite way of saying he dropped out.

He's been building since he was 14, and not for the reasons you'd think. It started because he wanted money to buy video games. He wrote novels, sold them online, then hired someone else to write them because he didn't want to do it himself. At 15, he was running a YouTube creator agency while pretending to be an adult because he knew no one would take him seriously. His dad was signing the Shopify forms on his behalf.

Now he's building Polarbear, an AI study tool for students, with 1,300 daily active users and a raise coming. But the most interesting thing about Haobo isn't the product. It's his philosophy. He calls himself lazy. And he thinks that's exactly why he's been able to build so much.

We get into:
- Why being lazy might actually be the founder superpower nobody talks about
- How a random Antler hackathon accidentally created Polarbear
- Why he markets to students instead of parents and why it works every time
- Building a content machine without being a natural content creator
- The reality of being 20 and building, the rent anxiety, the sleepless nights, calling 20 parents a day just to cover expenses
- What he's had to sacrifice to get here
- The unicorn by 25 goal and whether he actually believes it

If this one hit, subscribe to Fayl Tales wherever you listen and follow Haobo on LinkedIn. His journey is very much worth watching in real time.

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Hey Crew!

Millie Marconi has been building for 9 years. In that whole time she's had exactly one real job, and it only lasted a couple of months. She's the kind of founder who doesn't wait for permission, which is exactly why this episode hit different.

We get into the LinkedIn post that nearly broke her (and ended up building her next company), how she walked away from $100K in revenue because the vision was bigger, and the AI product she built back in 2019 that she dropped, the one that basically became Heidi Health.

Millie's current company is TestFeed, a synthetic audience platform for B2B market research. The industry is a $140B one, 70% of it is going synthetic by 2028, and she's already got 3000 people on the waitlist. She just pulled the B2C product and is going all in on enterprise. Raise is coming.

But beyond the startup stuff, we talk about building as a neurodivergent person, what it means to be a dark horse, and the Italian grandfather who crossed the world with nothing and became a horse trainer. That part will get you.

We cover:
- The accidental origin story of TestFeed (a LinkedIn post gone very wrong)
- Killing a $100K revenue product to go after something bigger
- What synthetic audiences actually are and why B2B is the play
- The AI note taker she built in 2019 (before the space blew up)
- Her grandfather and the "build with what you've got" mentality

#fayltales #founderlife #startuppodcast #buildinginpublic #startupstory 

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Hey Crew!

Picture this. You win world's best liquor. You're in Qantas first class lounges. You're in over 500 venues across the country. And you got here by betting every dollar you had on a family limoncello recipe.

That's Stefan Di Benedetto's story.

Stefan is the founder of Solbevi, the world's first limoncello spritz in a can, born from an Italian family tradition and $300k of his own savings. He quit construction, watched three capital raises collapse at the last minute, ran out of stock before the Formula One, and kept going anyway.

We cover:

• The Saturday afternoon that sparked the world's first limoncello spritz in a can
• How he landed Dan Murphy's 9 days after launching by guessing a category manager's email
• Three capital raises. Three last minute collapses.
• The Formula One stock disaster. He ignored his gut and paid for it.
• How a conversation with a stranger on a Qantas flight led to his cans being served in first class lounges
• His fiancée's breaking point after two years of never seeing him and what finally changed
• Why his advice to new founders is "don't do it" (and then the real answer underneath that)

One of the most entertaining and honest episodes we've had on the show. Stefan is the kind of founder who just makes you want to back yourself.

Check out Solbevi and follow Stefan on Instagram. Subscribe to Fayl Tales on YouTube and Buzzsprout, and follow us @fayltales everywhere.

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Instagram ~ @fayltales

Tiktok ~ @fayltales 

LinkedIn ~ @fayltales

Hey Crew!

Picture this: you walk away from a successful corporate tech career, buy a vineyard in Tasmania with your partner, and dream about the simple life.

Then the vineyard goes haywire, you're burning through money, and you can't get anyone to come help.

Most people sell up. Fiona Turner built an AI company instead.

Fiona is the co-founder and CEO of Bitwise Agronomy — an AI platform now operating in 10 countries, with 3 petabytes of berry data (for context, ChatGPT was trained on 1), 89% revenue growth this year, and $5 million raised. All from Launceston, Tasmania.

We get into:

• How a broken vineyard became a $5M AI company
• The pivot from wine to berries and why vineyards just wouldn't pay
• Building drone swarms, vine rovers, and sensor networks from scratch with a kids robotics club
• Raising capital as a female founder when only 4% of Aussie startup funding goes to women
• Having a baby mid-capital raise while Silicon Valley Bank collapsed (her daughter flew 50 flights in her first year of life)
• What it actually takes to become the Google of forecasting

One of the most honest, unfiltered conversations we've had on the show.

Follow Fiona on LinkedIn and check out Bitwise Agronomy. Subscribe to Fayl Tales on YouTube and Buzzsprout, and follow us @fayltales — fayltales.com

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Instagram ~ @fayltales

Tiktok ~ @fayltales 

LinkedIn ~ @fayltales