FBA Spotlight

FBA Spotlight

By Amazonia PPCBusinessMarketing
Download on the App Store

FBA Spotlight episodes

  • Product Listing optimization with Mac Schlessinger

    In this episode of FBA Spotlight Mac Schlessinger talks about best practices for product listing optimization coming from his rich background of 8 years selling on Amazon and optimizing product listings for other sellers. Learn from the best - as Mac breaks down PL optimization by each stage of the process including optimizing titles, bullet points, product description, A+ content, images and more.

    Learn how to ensure you get the initial click on the search results page, how to make sure your listings are TOS compliant, how to speed up the process of getting A+ content even if you're still waiting for your trademark, and how to avoid some of the most common mistakes in your listing optimization.

    Subscribe to Mac's newsletter to hear the latest news in Amazon space: http://eepurl.com/de6nr9

    Get in touch with Mac on WhatsApp: https://bit.ly/37AXCXb 

    47 min
  • India Sourcing Trip - Interview With Meghla Bhardwaj about Sourcing from India

    In today's interview, we chat with the sourcing expert Meghla Bhardwaj.

    Topics we covered:

    - changes in the market landscape with the new tariffs for Chinese imported goods

    - what are the advantages of sourcing from India
    - how to find export-focused suppliers who design products suited to the western taste
    - how to search for Indian suppliers online
    - how to source on trade shows and what are the advantages of doing it personally
    - what product categories are the best for sourcing from India
    - what product categories you currently cannot source from India
    - challenges of sourcing from India
    - cultural differences to keep in mind when sourcing from India
    - India Sourcing Trip - how it started and when it will happen this year
    - ebook with basic information on how to source from India

    Download the exclusive India sourcing guide for Amazon and online sellers here: https://www.indiasourcingtrip.com/optin29280931

    57 min
  • Amazon PPC with Abe Chomali - Standard Campaign Setup, Catch-all Campaigns, Product Targeting

    Hi everyone,

    In today's interview, I chat with Abe Chomali from xpstrategy.com

    Abe shared with me a couple of important tips and tricks on Amazon:

    1) Abe shares his rich experience with selling online even before the internet came along :)

    2) Abe shares the most important advice for all sellers, why every SKU needs to have its own ad group 7:50
    3) standard campaign setup that they use to figure out where the product fits in the marketplace 11:19
    4) The concept of "catch-all" campaigns explained in detail 13:03
    5) Abe's advice regarding product targeting 22:15
    6) Profit-first approach to advertising 28:30
    7) Abe's impressions from the ASGTG event this year 35:10
    8) Perspectives of listing on Walmart this year, and the insights on upcoming e-commerce platforms - Walmart and Google 45:20

    Join the ASGTG community by following this link: https://www.asgtg.com/join-asgtg/

    54 min
  • ZonRanker interview with Amazonia PPC

    In this episode, we are talking with the founder of the ZonRanker tool, Jason Landro.

    1) Jason tells us his story of how he started selling on Amazon, what mistakes they made and the lessons they learned from them, which enabled them to build and scale a big Amazon FBA business.

    2) When scaling the account Jason noticed that there was an open need for streamlining the process of product launch and decided to build his tool.

    3) We talk about various topics related to product launch: search-find-buy sequence, and two-step URLs

    4) We talk about this tool's features and pricing as well as show examples of how simple a product launch is when using this tool

    5) Jason shares his views on the most important things to keep in mind when doing a product launch and his tips on scaling an Amazon FBA account

    42 min

About FBA Spotlight

From the publisher's feed

Welcome to Amazonia PPC official podcast. As an Amazon advertising agency, we share our findings about how Amazon ranking works, different PPC strategies, product launches on Amazon, along with…

More shows like FBA Spotlight

My Amazon Guy by Steven Pope

My Amazon Guy

37 Listeners