In this episode, your host Rob Davidson sits down with Paul Lovelace, Executive Vice President of Corporate Development at Funeral Directors Life, who shares insights on how to grow the value of your funeral business with an active preneed program. Most funeral homes are barely scratching the surface of the potential for preneed sales in their communities. By following a few simple keys to success, Paul and his team have helped hundreds of funeral homes to jumpstart their active preneed programs – without sacrificing the quality of service to their families.