Consumers today prefer to shop and research online to see their options before they complete their purchase, whether that's online or in person. Funeral planners are no different. How can you ensure that families in your community avoid low-cost, online cremation providers and partner with you instead? In this episode, Rob Davidson meets with Drew Seale, Vice President of Sales Operations at Funeral Directors Life, to discuss online planning misconceptions and realities, the value of a customizable online planning and funding tool, and the successes that funeral homes have had with Funerals Directors Life's tool, the Arrangement Guide.