The average funeral consumer falls into 1 of 7 categories. And each group has different expectations of how funerals shouldbe…and how they expect you to interact with them. Josh McQueen, Vice President of Marketing & Product at Directors Investment Group (DIG), returns to the FD Talks podcast to identify these 7 consumer segments, based on a recent study done by McKee Wallwork + Co. and DIG.

The average funeral consumer falls into 1 of 7 categories. And each group has different expectations of how funerals shouldbe…and how they expect you to interact with them. Josh McQueen, Vice President of Marketing & Product at Directors Investment Group (DIG), returns to the FD Talks podcast to identify these 7 consumer segments, based on a recent study done by McKee Wallwork + Co. and DIG.

The average funeral consumer falls into 1 of 7 categories. And each group has different expectations of how funerals shouldbe…and how they expect you to interact with them.&nbsp;Josh McQueen, Vice President of Marketing &amp; Product at Directors Investment Group (DIG), returns to the FD Talks podcast to identify these 7 consumer segments, based on a recent study done by McKee Wallwork + Co. and DIG.

FD Talks 27: The 7 Types of Funeral Consumers and How to Serve Them

It’s no secret that being a funeral professional is more challenging than ever. Between meeting families' changing needs and navigating the ever-evolving landscape of funeral service, you need proven strategies you can rely on to grow your business. Join us as host Paul Lovelace welcomes knowledgeable guests and shares insights and solutions from his 30+ years in sales, finance, and the funeral profession. Whether you're pursuing growth, aiming to reduce stress, or striving to stay on top of industry trends, The Director's Playbook offers the tools to help your funeral home thrive.

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FD Talks 27: The 7 Types of Funeral Consumers and How to Serve Them

FD Talks 27: The 7 Types of Funeral Consumers and How to Serve Them