“If you want to sell Mrs. Jones what Mrs. Jones buys, you need to see Mrs. Jones through Mrs. Jones's eyes.” When it comes to funerals, families' knowledge and preferences have changed. And in order to best serve your community, you need to understand how families view funerals and what they expect from you.

In part one of this FD Talks two-part series, host Rob Davidson welcomes Todd Carlson, Executive Vice President and Chief Sales Officer at Funeral Directors Life. The two discuss common disconnects between families and funeral homes and how these disconnects can unintentionally cause dissatisfaction. Learn how understanding families' assumptions about funeral options, prices, timelines, technology, and more can help you provide the best care to families and adapt to their changing needs.