Fearless

Without student collaborators Katie Perkins and Cole Rohrbach, the story of Adventure Media 2023 wouldn’t have been the same. In this bonus episode, we sit down to talk about the memories that made this an unforgettable experience.

You may have heard of "experiential learning opportunities," but what does that mean at Texas Tech? In episode four, we'll take you on an adventure to share how some faculty have inserted their curriculum into the community and transformed how their students learn. 

Creating the ideal student experience is like building a home; it should be customized to fit your needs. With more than 40,000 students at Texas Tech, finding where you fit in can be challenging, but in episode three, you'll meet the staff dedicated to helping all students find success.

They're at nearly every athletics event, leading the fans in support of our teams, but the commitment of these students goes beyond the sidelines. In episode two, learn how Texas Tech's Goin' Band from Raiderland and cheer and pom squads represent our university nationally and are essential to our most beloved traditions.

Certain things in life go together—peanut butter and jelly, salt and pepper, Tom and Jerry. For Texas Tech, it's the scarlet and black or the Masked Rider and Raider Red. In the season premiere, we (re)introduce you to these beloved mascots and explore their history and influence on Red Raiders across the globe. 

At 100 years old, Texas Tech has become a world-class, internationally recognized institution. While much has changed, our traditions, values, and focus on graduating students with the skills to contribute to society remain steadfast. In season three, we celebrate Texas Tech's progress by reflecting on the past, embracing the present, and preparing for the future. 

In this bonus episode, we revisit the story of CASFER, a new research facility on campus that garnered the largest National Science Foundation grant in Texas Tech history earlier this year. Its plans to create cheaper, cleaner, more sustainable fertilizer could be transformative for farmers. Level Up is going inside the research to discover more about CASFER through the eyes of a farmer who will feel its impact. 

Learn more about CASFER here: https://www.casfer.us/

See photos and discover more about Gerri Botte here: https://today.ttu.edu/fearless/

"It wasn’t just about writing papers anymore; it wasn’t just about graduating students. It was about taking that knowledge and creating intellectual property.” -John Schroeder, Director, National Wind Institute.

From colonizing to commercializing, a local beekeeper is buzzing about the production of West Texas honey. What started as a hobby for one Texas Tech alumnus became a passion for promoting the value of honeybees in the region. Plus, university researchers have honed in on a sector of Texas' economy that's growing... on the vine.

The South Plains is the largest cotton-producing region in the world. With more than three million acres dedicated to the crop, there's no question that it's the fiber of our life. And at Texas Tech, researchers are leveraging the area's emphasis on cotton to explore the plant's entire life cycle, from a more weather-tolerant seed to uncovering a new use for cotton waste.