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Whether you're already a solo entrepreneur or looking to start your own business, niche marketing can help you bring your ideas to fruition. Tune in to hear from Rachel Starr, owner of Distinct Darlings, who shares her own personal story through brand marketing and how to utilize your unique self to grow your business. She offers practical advice for getting started with your brand and how important vulnerability is in attracting your ideal clientele. This is the intersection of courageous self-love and fearless career dreams.
Links Mentioned: Distinct Darlings, https://www.distinctdarlings.com/
Yoga Health Coaching, https://yogahealthcoaching.com
Grounded Here, http://www.groundedhere.com
Show Highlights:
12:52- How your brand matches your story and attracts your clientele
13:37- How Rachel found her niche
16:12- Being who you are rather than "selling big"- The consequences of trying to be something you're not
18:52- Niche marketing: How to market yourself
22:42- Envisioning your future with no attachments
24:42- Balancing our failures with self-care
26:08- Vulnerability in marketing: Risky or beneficial?
28:42- How to create "your story"- Start with your beginning, focus on evolution of your story
30:57- Relevance of place in building and branding yourself
34:32- Steps for starting your niche marketing plan: Brand your story, Pinterest your ideas, then Combine the two
39:23 - Courageous Self-Care Tip
Favorite Quotes
"I'm selling myself." - Andrea Catherine
"If our brand represents who we are, then that helps people to connect with us more deeply." - Andrea Catherine
"It's a lot easier to market to a niche market." - Rachel Starr
"You have to sit down and develop what your own story is. What brought you to this point? And why they should hire you over the other four people? And then, you have to run with your ideas, your thoughts." - Rachel Starr
"The number [of people] doesn't always matter." - Rachel Starr
"You don't need to have 30,000 people looking at what you post a day, you need four people to say 'Oh, I want her in my life.'" - Rachel Starr
"The more you can be real, the easier your social media and aesthetic will be." - Rachel Starr
"If you feel like you have this fake facade of your brand...people will feel that they can't measure up to you." -Rachel Starr
Guest Bio:
Rachel Starr is owner and creator of Distinct Darlings located in Whitefish, MT. Her strategic marketing solutions are designed to help those looking for brand marketing, consulting, virtual assistance, and design assistance to take your business to the next level. You can visit her website at https://www.distinctdarlings.com/ or follow her on IG @distinctly_rachel.
Whether you're already a solo entrepreneur or looking to start your own business, niche marketing can help you bring your ideas to fruition. Tune in to hear from Rachel Starr, owner of Distinct Darlings, who shares her own personal story through brand marketing and how to utilize your unique self to grow your business. She offers practical advice for getting started with your brand and how important vulnerability is in attracting your ideal clientele. This is the intersection of courageous self-love and fearless career dreams.
Links Mentioned:
Distinct Darlings, https://www.distinctdarlings.com/
Yoga Health Coaching, https://yogahealthcoaching.com
Grounded Here, http://www.groundedhere.com
Show Highlights:
12:52- How your brand matches your story and attracts your clientele
13:37- How Rachel found her niche
16:12- Being who you are rather than “selling big”- The consequences of trying to be something you're not
18:52- Niche marketing: How to market yourself
22:42- Envisioning your future with no attachments
24:42- Balancing our failures with self-care
26:08- Vulnerability in marketing: Risky or beneficial?
28:42- How to create “your story”- Start with your beginning, focus on evolution of your story
30:57- Relevance of place in building and branding yourself
34:32- Steps for starting your niche marketing plan: Brand your story, Pinterest your ideas, then Combine the two
39:23 - Courageous Self-Care Tip
Favorite Quotes
“I’m selling myself.” - Andrea Catherine
“If our brand represents who we are, then that helps people to connect with us more deeply.” - Andrea Catherine
“It’s a lot easier to market to a niche market.” - Rachel Starr
“You have to sit down and develop what your own story is. What brought you to this point? And why they should hire you over the other four people? And then, you have to run with your ideas, your thoughts.” - Rachel Starr
“The number [of people] doesn't always matter.” - Rachel Starr
“You don't need to have 30,000 people looking at what you post a day, you need four people to say ‘Oh, I want her in my life.’” - Rachel Starr
“The more you can be real, the easier your social media and aesthetic will be.” - Rachel Starr
“If you feel like you have this fake facade of your brand...people will feel that they can't measure up to you.” -Rachel Starr
Guest Bio:
Rachel Starr is owner and creator of Distinct Darlings located in Whitefish, MT. Her strategic marketing solutions are designed to help those looking for brand marketing, consulting, virtual assistance, and design assistance to take your business to the next level. You can visit her website at https://www.distinctdarlings.com/ or follow her on IG @distinctly_rachel.
Links Mentioned: Natalie's website, http://wedrawtogether.com
Toddler yoga??
California Institute of Art, https://calarts.edu/
Ozone House http://ozonehouse.org/
Yoga Health Coaching www.yogahealthcoaching.com
A2 Yoga where Natalie & Andrea completed their 200 Hour Teacher Training Certification http://a2yoga.net/
Bhramari Pranayama https://www.youtube.com/watch?v=onQiVRq8WLA
Elephant Breath Video
5 for love ~ Free Self-Loving Self-Care video series www.groundedhere.com/5
Grounded Here Community Forum
Show Highlights:
03:20 Easeful Living Practice ~ Intermittent Movement with Warrior II
10:54 Beginning of Interview with Natalie
15:05 How to infuse creativity into all aspects of life
21:43 Being accountable & holding space for the things we love; Making a difference in people's lives through art: "Mitzvah Art"
25:23 Balancing self-care with service of others
30:34 The meaning of "mitzvah" in Natalie's artwork: Service within personal artwork
32:28 Bringing "silliness and lightness" into teaching yoga: How toddlers help us remember this
35:44 Resetting your "patience power": Example of "elephant breath"
41:10 Tapping into your "native genius"
43:10 How our good "adult" intentions can become high, limiting expectations for children
46:33 Courageous Self-Care Tip ~ Elephant Breath
47:21 Do you take self-care too seriously? Check out this free video series for incorporating play into self-love
Links Mentioned:
Natalie’s website, http://wedrawtogether.com
Toddler yoga??
California Institute of Art, https://calarts.edu/
Ozone House http://ozonehouse.org/
Yoga Health Coaching www.yogahealthcoaching.com
A2 Yoga where Natalie & Andrea completed their 200 Hour Teacher Training Certification http://a2yoga.net/
Bhramari Pranayama https://www.youtube.com/watch?v=onQiVRq8WLA
Elephant Breath Video
5 for love ~ Free Self-Loving Self-Care video series www.groundedhere.com/5
Grounded Here Community Forum
Show Highlights:
03:20 Easeful Living Practice ~ Intermittent Movement with Warrior II
10:54 Beginning of Interview with Natalie
15:05 How to infuse creativity into all aspects of life
21:43 Being accountable & holding space for the things we love; Making a difference in people's lives through art: “Mitzvah Art”
25:23 Balancing self-care with service of others
30:34 The meaning of “mitzvah” in Natalie's artwork: Service within personal artwork
32:28 Bringing “silliness and lightness” into teaching yoga: How toddlers help us remember this
35:44 Resetting your “patience power”: Example of “elephant breath”
41:10 Tapping into your “native genius”
43:10 How our good “adult” intentions can become high, limiting expectations for children
46:33 Courageous Self-Care Tip ~ Elephant Breath
47:21 Do you take self-care too seriously? Check out this free video series for incorporating play into self-love
Do you think it's possible to build future communities of belonging and connection? Living in a culture that values the immediacy and efficiency of life has placed a strain on the importance of connection and belonging to our natural roots. Open your heart and mind with an educational and engaging chat with Brett Holmquist, co-founder and Executive Director at Ravenwood Outdoor Learning Center. Listen as we explore how to cultivate the "survival skill of belonging" and why it's important for young people to learn the beginning steps of fearless self-love in community as well as on our own.
Links Mentioned:
Jon Young's "Coyote Mentoring" Book https://wildearth.org/shop/books/coyotes-guide-to-connecting-with-nature
Wilderness Awareness School in Duvall, WA https://wildernessawareness.org/about/about
Jake and Judy Swamp, http://www.thetrackingproject.org/ttp/native-communities/remembering-jake-tekaronianeken-swamp/
Show Highlights:
01:18 Ravenwood Family Packages Program
03:36 Easeful Living Practice ~ Sensory Awareness Meditation / Sit Spot
13:12 Interview with Brett Holmquist; Ravenwood Outdoor Learning Center history and purpose: "Nature connection mentoring program"
21:07 Culture of Gratitude at Ravenwood and blew me away about the campers & staff
24:04 Roots of Ravenwood's mission: Connecting people with nature, community & self; Mentoring as modeling with elders and others
27:25 Core routines of Ravenwood: Skill-building, gratitude, survival skills
29:28 "The survival skill of belonging": A difficult skills to learn in a disconnected and isolated culture
31:45 Andrea's reflections on Ravenwood's mission to cultivate freedom, nature, community, belonging
35:50 Examples of core routines and 8 attributes of connection
37:01 "Art of questioning": Creating internal curiosity
42:11 Understanding bird language as a concept and skill: the "art of awareness"
45:26 Courageous Self-Care Tip ~ Survival Skill of Belonging
Favorite Quotes
"Our mission is connecting people with nature, community, and self." -Brett Holmquist
"We find that our interdependence with nature and our relationships with nature are the perfect place to teach that [ecology of self]. It's natural, it just happens." -Brett Holmquist
"The practice of gratitude is the practice of connection. All people want is to belong." -Brett Holmquist
"How do I stay in connection so I am healthy and thriving in this world?" -Brett Holmquist
"The belonging includes taking time for ourselves." -Andrea Bachman
"Any individual has these deep ropes of connection to every plant, every tree, every mountain, every river, all the people, all the things that we have relationship with." -Brett Holmquist
"The translation of health in Ayurveda is, 'to be situated in oneself'." -Andrea Bachman
Meet Brett:
Brett Holmquist is the co-founder and executive director of Ravenwood Outdoor Learning Center located in Whitefish, MT. Brett is passionate about using nature to help youth foster better relationships within and with the world around them. Learn more about all the amazing work Ravenwood is doing and connect with Brett at [email protected].
Do you think it’s possible to build future communities of belonging and connection? Living in a culture that values the immediacy and efficiency of life has placed a strain on the importance of connection and belonging to our natural roots. Open your heart and mind with an educational and engaging chat with Brett Holmquist, co-founder and Executive Director at Ravenwood Outdoor Learning Center. Listen as we explore how to cultivate the “survival skill of belonging” and why it's important for young people to learn the beginning steps of fearless self-love in community as well as on our own.
Links Mentioned:
Jon Young’s “Coyote Mentoring” Book https://wildearth.org/shop/books/coyotes-guide-to-connecting-with-nature
Wilderness Awareness School in Duvall, WA https://wildernessawareness.org/about/about
Jake and Judy Swamp, http://www.thetrackingproject.org/ttp/native-communities/remembering-jake-tekaronianeken-swamp/
Show Highlights:
01:18 Ravenwood Family Packages Program
03:36 Easeful Living Practice ~ Sensory Awareness Meditation / Sit Spot
13:12 Interview with Brett Holmquist; Ravenwood Outdoor Learning Center history and purpose: “Nature connection mentoring program”
21:07 Culture of Gratitude at Ravenwood and blew me away about the campers & staff
24:04 Roots of Ravenwood’s mission: Connecting people with nature, community & self; Mentoring as modeling with elders and others
27:25 Core routines of Ravenwood: Skill-building, gratitude, survival skills
29:28 “The survival skill of belonging”: A difficult skills to learn in a disconnected and isolated culture
31:45 Andrea’s reflections on Ravenwood’s mission to cultivate freedom, nature, community, belonging
35:50 Examples of core routines and 8 attributes of connection
37:01 “Art of questioning”: Creating internal curiosity
42:11 Understanding bird language as a concept and skill: the “art of awareness”
45:26 Courageous Self-Care Tip ~ Survival Skill of Belonging
Favorite Quotes
“Our mission is connecting people with nature, community, and self.” -Brett Holmquist
“We find that our interdependence with nature and our relationships with nature are the perfect place to teach that [ecology of self]. It’s natural, it just happens.” -Brett Holmquist
“The practice of gratitude is the practice of connection. All people want is to belong.” -Brett Holmquist
“How do I stay in connection so I am healthy and thriving in this world?” -Brett Holmquist
“The belonging includes taking time for ourselves.” -Andrea Bachman
“Any individual has these deep ropes of connection to every plant, every tree, every mountain, every river, all the people, all the things that we have relationship with.” -Brett Holmquist
“The translation of health in Ayurveda is, ‘to be situated in oneself’.” -Andrea Bachman
Meet Brett:
Brett Holmquist is the co-founder and executive director of Ravenwood Outdoor Learning Center located in Whitefish, MT. Brett is passionate about using nature to help youth foster better relationships within and with the world around them. Learn more about all the amazing work Ravenwood is doing and connect with Brett at [email protected].
Leaving the comfort of our daily lives is often frightening. It can also lead us back to ourselves and teach us lessons that we might otherwise not have learned. Meet Paras Moghtader- as she fearlessly shares her personal story of transformation through yoga, Ayurveda, and trusting the signs from the universe to to create a life of abundance for herself. Paras' method of bringing abundance into her life involves bestowing love on others. Listen and feel the light and love of this courageous woman, and gather up some courage for your own New Year.
Leaving the comfort of our daily lives is often frightening. It can also lead us back to ourselves and teach us lessons that we might otherwise not have learned. Meet Paras Moghtader- as she fearlessly shares her personal story of transformation through yoga, Ayurveda, and trusting the signs from the universe to to create a life of abundance for herself. Paras’ method of bringing abundance into her life involves bestowing love on others. Listen and feel the light and love of this courageous woman, and gather up some courage for your own New Year.
Health Coaching is a term that's getting a lot of attention these days, but what is it? I talk with Health Coach Liza Baker who studied at the Institute of Integrative Nutrition about her work and how it parallels my own. Though we trained in different arenas, our approaches are similar.
I love Liza's insight about putting your schedule on a diet. She gives practical tools for reflecting on what we say yes to, and understanding if our schedule reflects what authentically matters to us. This is a great show to listen to as you transition into the New Year, as it's a perfect time for reflection and preparing yourself to, as Liza would say, "live in alignment with what you want and what you need," in 2018.
Pattern Interrupt is the key to self-nourishment
Keystone Habits help you live with ease
Make lifestyle choices based on what feels right to you
Links Mentioned:
Show Highlights:
01:28: Easeful Living Practice: Sensory Awareness Meditation
06:09: Interview with Liza begins!
10:15: Nourishment with food, relationships, & schedule, including details about Liza's group course
11:05: "Pattern Interrupt" ~ Description of what we do in 2 to 5 words
12:12: Keystone Habits Discussion
23:57: Andrea's Keystone Habit is Starting the Day with Ease. She gives some pointers her for how you can start with ease, too!
27:07: The Breakfast Experiment: Way to train yourself to notice "How do I feel?"
28:30: How are you doing? Versus How are you feeling (physically, emotionally, spiritually)? Are you connected with yourself?
32:23 What Andrea & Liza are up to now
Favorite Quotes:
"SOUL foods: seasonal, organic, local & ethical" -- Liza Baker
"If you're eating take-out 21 meals a week, let's start with one day [cooking]." -- Liza Baker
"The purpose of pattern interrupt is to come back into alignment with self and needs and 'what do I need?'" -- Andrea Catherine
"Pattern interrupt isn't just about how you're shifting your time...but the way that your mind works, and the way that you're talking to yourself." -- Andrea Catherine
"Food is our first economy. We have to eat to live." --Liza Baker
"It takes longer to watch an episode of Iron Chef than it does to cook dinner." -- Liza Baker
"We're so used to looking outside ourselves for validation and for answers….'Should I be vegetarian?' I can't answer that for you. The only person who can answer that is you." --Liza Baker
"You're not a failure. You're just not living in alignment with what you want and what you need." --Liza Baker
"The habits that I encourage people to do are not the be all end all, they're great. But they are really the tool to learn how to learn about ourselves and to learn what we need." --Andrea Catherine
"Right is not an external judgment. It's, 'this feels right for me.'" --Liza Baker
Meet Liza:
Liza is an Integrative Nutrition® Health Coach and Sanity Whisperer to under-appreciated, under-listened to, under-taken-care-of, under-valued, overwhelmed, overworked, over-scheduled, and OVER. IT. ALL. working wives and mothers who dream of (re)claiming a starring role in their own lives. She lives with her husband in a half-empty nest in Ann Arbor, MI and is passionate about health and happiness, education and exercise, SOLE food and social justice. You can get a taste of her work at https://simply-healthcoaching.com.
Health Coaching is a term that’s getting a lot of attention these days, but what is it? I talk with Health Coach Liza Baker who studied at the Institute of Integrative Nutrition about her work and how it parallels my own. Though we trained in different arenas, our approaches are similar.
I love Liza’s insight about putting your schedule on a diet. She gives practical tools for reflecting on what we say yes to, and understanding if our schedule reflects what authentically matters to us. This is a great show to listen to as you transition into the New Year, as it’s a perfect time for reflection and preparing yourself to, as Liza would say, “live in alignment with what you want and what you need,” in 2018.
Pattern Interrupt is the key to self-nourishment
Keystone Habits help you live with ease
Make lifestyle choices based on what feels right to you
Links Mentioned:
Show Highlights:
01:28: Easeful Living Practice: Sensory Awareness Meditation
06:09: Interview with Liza begins!
10:15: Nourishment with food, relationships, & schedule, including details about Liza’s group course
11:05: “Pattern Interrupt” ~ Description of what we do in 2 to 5 words
12:12: Keystone Habits Discussion
23:57: Andrea’s Keystone Habit is Starting the Day with Ease. She gives some pointers her for how you can start with ease, too!
27:07: The Breakfast Experiment: Way to train yourself to notice “How do I feel?”
28:30: How are you doing? Versus How are you feeling (physically, emotionally, spiritually)? Are you connected with yourself?
32:23 What Andrea & Liza are up to now
Favorite Quotes:
“SOUL foods: seasonal, organic, local & ethical” -- Liza Baker
“If you’re eating take-out 21 meals a week, let’s start with one day [cooking].” -- Liza Baker
“The purpose of pattern interrupt is to come back into alignment with self and needs and ‘what do I need?’” -- Andrea Catherine
“Pattern interrupt isn’t just about how you’re shifting your time...but the way that your mind works, and the way that you’re talking to yourself.” -- Andrea Catherine
“Food is our first economy. We have to eat to live.” --Liza Baker
“It takes longer to watch an episode of Iron Chef than it does to cook dinner.” -- Liza Baker
“We’re so used to looking outside ourselves for validation and for answers….’Should I be vegetarian?’ I can’t answer that for you. The only person who can answer that is you.” --Liza Baker
“You’re not a failure. You’re just not living in alignment with what you want and what you need.” --Liza Baker
“The habits that I encourage people to do are not the be all end all, they’re great. But they are really the tool to learn how to learn about ourselves and to learn what we need.” --Andrea Catherine
“Right is not an external judgment. It’s, ‘this feels right for me.’” --Liza Baker
Meet Liza:
Liza is an Integrative Nutrition® Health Coach and Sanity Whisperer to under-appreciated, under-listened to, under-taken-care-of, under-valued, overwhelmed, overworked, over-scheduled, and OVER. IT. ALL. working wives and mothers who dream of (re)claiming a starring role in their own lives. She lives with her husband in a half-empty nest in Ann Arbor, MI and is passionate about health and happiness, education and exercise, SOLE food and social justice. You can get a taste of her work at https://simply-healthcoaching.com.
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