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Effective decision-making has the power to accelerate growth and drive your organization forward, achieving key milestones and outcomes faster, while ineffective decision making can paralyze organizational progress altogether. In this episode of Fearless Thinkers, Abbey Bonham, Principal, and Libby MacKenzie, Director, sit down with Rick Cheatham, CMO, to unpack what decision-making looks like in organizations today, the impact of AI, and the key moves you can make to level-up decision-making for yourself and your teams.
For a transcript, click here.
"There's a premium here on meeting the customer where they are. We can understand their buyer's journey, but if we don't adjust the resources that we need to bring at specific points, then it's a miss," says Barbara Adey, VP, in this episode of Fearless Thinkers. Barbara and Jason Davis, Senior Director, sit down with Rick Cheatham, CMO, to discuss their customer-centric approach to sales methodology and process.
For a transcript, click here.
"Be a partner in educating the rest of the business [about the] strategic trade-offs of their choices... Breaking through the complexity of finance for the rest of the organization is really powerful," says Katy Young, SVP & Partner, in this episode of Fearless Thinkers. Katy and Ignacio Vaccaro, Senior Director & Head of SABA Practice, sit down with Rick Cheatham, CMO, to discuss the evolving role of finance in strategy execution.
Learn more about our Strategy Execution and Business Acumen centers of expertise.
Here's a transcript.
In this special Fearless Thinkers episode, Jennifer Porter, Partner, and Jessica Skon, CEO, discuss how to help leaders develop, improve, and increase their effectiveness.
Here's a transcript.
“It’s about that consistency that you’re able to create for your team and for your clients — thinking about how you establish your operational cadence helps to reinforce those expectations when you’re not there all the time,” says Kyle Dean, Senior Director, in this episode of Fearless Thinkers. Kyle and Rick Cheatham, CMO, share ideas for all salespeople to consider as they progress both professionally and collectively.
Learn more about our Go-to-Market services here.
Here's a transcript.
"From the start, engage in optimal inclusion... Draw from a representative sample of your organization, or what we like to call a diagonal slice: [people from] across various business units, functions, tenure, roles, levels, geographies — you name it," says Mallory Meyer, Culture Transformation Lead for BTS North America, in this episode of Fearless Thinkers. Mallory, Alex Amsden, Global Lead for Culture Transformation, and Tom Gaunt, Head of Change & Transformation for BTS Europe, join Rick Cheatham, CMO, for a discussion about the six common pitfalls of organizational culture change, and also offer uncommon-sense moves to counter each of them.
Learn more about our Change & Transformation center of expertise.
Find a transcript here.
“We can build really powerful experiences that get people to think about change differently, but if they’re not thinking about it in the context of a real change, then the power is diminished… Shift a little bit from thinking about training to thinking about building capability and alignment at the same time,” says Kevin Bronk, Senior Director, in this episode of Fearless Thinkers. Kevin and Rick Cheatham, CMO, discuss leveraging near-term change initiatives to build long-term capability and alignment.
For a transcript, please click here.
Learn more about our Change & Transformation center of expertise.
"In today’s market, commercial teams must act intentionally," says Barbara Adey, Vice President and Head of the North America Sales and Marketing Center of Expertise, in this episode of Fearless Thinkers. Barbara and Rick Cheatham, CMO, offer practical tips for sellers and customers maneuvering high interest rates, stagnating growth, and more.
Here's a transcript.
Learn more about our Go to Market services.
Here's a transcript.
Learn more about our Leadership Development area of expertise.
For a transcript, please click here.
Learn more about our Change & Transformation practice.
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