It's a very special edition of the Off Shore Tackle podcast as we talk with the man who started to the company....Bruce DeShano.

In part one of this series Bruce talks about the early days...how he launched the company with just one downrigger release, the challenges of marketing and why Off Shore was built on relationships.

DeShano also tells the story of why one early product failed and how he turned that failure into success.

It's an interesting look inside the career of a fishing industry icon this month on the Off Shore Tackle podcast.