Feed Your Brand

Feed Your Brand

By Tracy Hazzard & Tom HazzardBusinessMarketingCareersManagement
Download on the App Store

Feed Your Brand episodes

  • Podcast Scripting: How NOT To Plan And Structure Your Episodes

    Are you unintentionally killing your podcast with scripts? Join us on Feed Your Brand as Tom Hazzard and Tracy Hazzard reveal why scripting your show could be your biggest mistake. From awkward deliveries to losing your authentic voice, they share real examples—including insights from professional comedians and podcasters—who struggled to keep their shows genuine. You’ll learn why leading with the ‘why’ is the key to captivating listeners and how to break free from scripted monotony. If you want to create a podcast that feels natural, engaging, and truly YOU—don’t miss this episode!


    Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST.


    PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/


    __________________

    Wish you could get expert podcast tips like this every week for FREE? You can!


    But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcast


    WHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ET


    This isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.


    Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.


    Set a reminder NOW: https://podcastersunited.org/events


    While you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/


    You get a newsletter! You get a different newsletter! And you get your own newsletter too!


    31 min
  • COMING SOON: How NOT to Script Your Podcast
    Podcast Scripting: How NOT to Plan and Structure Your Episodes

    It's crucial to have a solid podcast plan in place, but did you know that scripted shows have significantly less listeners? The magic happens when you find that sweet spot between structure and spontaneity – where you can guide the conversation while still keeping things fresh and engaging. Want to plan a podcast that keeps your listeners coming back for more? Join us as we uncover the strategies to plan your episodes effectively without sacrificing the natural flow and personality that makes your show unique. We'll show you how to hit those key themes while leaving room for flexibility and those magical moments that only happen in the moment. 


    Stop scripting and start engaging – let's craft episodes that are both informative and captivating! Join us live Wednesday at Noon PT for our weekly coaching call and get more from your podcast!



    Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST.


    PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/


    __________________

    Wish you could get expert podcast tips like this every week for FREE? You can!


    But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcast


    WHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ET


    This isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.


    Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.


    Set a reminder NOW: https://podcastersunited.org/events


    While you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/


    You get a newsletter! You get a different newsletter! And you get your own newsletter too!




    Click Here to join our next Live Stream.

    3 min
  • Podcast Trailers: How to Hook New Listeners, Craft Effective Elevator Pitches, and Drive Subscriptions

    Optimizing your podcast’s discovery footprint requires using every available feature within directory apps to turn casual scrollers into committed subscribers. While many show hosts treat their show trailer as an afterthought—or mispurpose it by pinning lengthy full-length episodes—a dedicated, concise trailer serves as an essential 30-second elevator pitch for new listeners. Strategic podcasters must craft a personalized, high-energy audio introduction that clearly communicates the show's value proposition, introduces the host's authentic voice, and establishes immediate rapport. Pinning a tailored trailer to the top of your show feed ensures prospective fans understand your core mission within seconds, significantly increasing subscriber conversion rates across platform algorithms.


    Executing a high-converting podcast trailer relies on understanding platform context, maintaining high audio delivery standards, and keeping your call to action focused. Instead of simply stripping audio from a YouTube video—where visual overlays and staccato cuts fail to translate—creators should record dedicated, scripted audio that sounds natural, warm, and inviting. Waiting until a few full episodes are recorded before producing your trailer ensures your pitch reflects genuine show energy and accurate content highlights. Eliminating distracting secondary offers, such as book sales or website visits, ensures that every listener who hears your pitch receives one clear directive: click follow and subscribe.

    38 min
  • NEXT UP: Amplify Your Awesome: The Podcast Trailer That IGNITES

    A podcast trailer is your show’s first impression – a quick and catchy way to hook new listeners. It's your chance to give them a sneak peek of what your podcast is all about but more importantly, it needs to compel them to tune in. Think of it as your podcast's elevator pitch, a short but sweet way to capture the essence of your show. Some podcast (and video) producers claim to have the formula for a successful trailer including a show introduction, sample audio clips, a call to action, music and sound effects, but do you really want to be that me-too? 


    Tune in this Wednesday at noon PT for unconventional advice on how to create a compelling podcast trailer that showcases your show's unique personality and content and you'll be well on your way to growing your audience and gaining more subscribers. 🍿


    Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST.


    PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/


    __________________

    Wish you could get expert podcast tips like this every week for FREE? You can!


    But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcast


    WHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ET


    This isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.


    Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.


    Set a reminder NOW: https://podcastersunited.org/events


    While you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/


    You get a newsletter! You get a different newsletter! And you get your own newsletter too!




    Click Here to join our next Live Stream.

    4 min
  • NEXT UP: YouTube Channel Brand Building with Fran Asaro
    Beyond Videos: How Your YouTube Channel Brand Builds Your Podcast Audience

    Having a well-organized YouTube channel is essential if you want people to find and actually watch your content. By optimizing your channel, you make it way easier for people to find your videos, which means more views (or podcast listeners) and a bigger audience! 


    So, join us live Wednesday at noon PT, as we talk with our resident YouTube growth expert, Fran Asaro to understand more about why a well-designed YouTube channel can do more than show off your videos and about how to build your brand and create a community of loyal subscribers. 


    Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST.


    PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/


    __________________

    Wish you could get expert podcast tips like this every week for FREE? You can!


    But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcast


    WHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ET


    This isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.


    Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.


    Set a reminder NOW: https://podcastersunited.org/events


    While you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/


    You get a newsletter! You get a different newsletter! And you get your own newsletter too!



    Click Here to join our next Live Stream.

    2 min
  • NEXT UP: Is a Podcast Email List Worth It?

    Picture this: a direct line to your audience, ready to be nurtured, informed, and entertained—all at your fingertips. But, in order to use it, you can’t talk to the audience without putting something in writing - in gasp, an email! So, should podcast hosts prioritize building an email list? While some may dismiss email as outdated in today's fast-paced digital world, its potential for connecting directly with podcast listeners shouldn't be overlooked. However, podcasters must weigh the value of this direct connection against the time and effort required to build and maintain an email list. Where voices vie for attention, is building a podcast email list from listeners striking gold or striking out? 


    Transform fleeting listeners into loyal fans and engaged subscribers, join us every Wednesday at Noon PT LIVE! 📩🎤Podcast & Email: Essential?


    Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST.


    PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/


    __________________

    Wish you could get expert podcast tips like this every week for FREE? You can!


    But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcast


    WHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ET


    This isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.


    Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.


    Set a reminder NOW: https://podcastersunited.org/events


    While you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/


    You get a newsletter! You get a different newsletter! And you get your own newsletter too!




    Click Here to join our next Live Stream.

    4 min
  • NEXT UP: Recording Podcast Interview Tips for Hosts
    Podcast Interview Tips: Crafting a Professional Interview Structure that Impresses Your Guest


    Want to make your podcast interviews sound awesome, keep your listeners hooked, and make your guests feel like they're chatting with a seasoned pro? We're sharing essential podcast interview tips to help you master a solid interview structure — the backbone of your conversation. A well-structured interview ensures a smooth flow, creates a comfortable atmosphere for your guests, and makes you sound like you've been doing this for years. So, if you're ready to elevate your podcast with captivating interviews that leave a lasting impression, join us LIVE!


    Learn from the experts and connect with other podcasters - join our live coaching call every Wednesday at noon PT! 🎤🤓


    Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST.


    PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/


    __________________

    Wish you could get expert podcast tips like this every week for FREE? You can!


    But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcast


    WHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ET


    This isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.


    Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.


    Set a reminder NOW: https://podcastersunited.org/events


    While you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/


    You get a newsletter! You get a different newsletter! And you get your own newsletter too!




    Click Here to join our next Live Stream.

    2 min
  • NEXT UP: Is Your Podcast Website Killing Your Downloads?

    Level Up Your Podcast with a Killer Website NOT an Audience Killer: The keys to building a website that not only attracts your audience but also keeps them coming back for more is also the key to podcast download growth. We'll dive into why your podcast needs its own online home base and share the website "don'ts" that'll send your listeners running. By the end, you'll be ready to create (or modify) your website into a hub that builds community and boosts engagement!


    Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST.


    PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/


    __________________

    Wish you could get expert podcast tips like this every week for FREE? You can!


    But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcast


    WHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ET


    This isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.


    Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.


    Set a reminder NOW: https://podcastersunited.org/events


    While you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/


    You get a newsletter! You get a different newsletter! And you get your own newsletter too!




    Click Here to join our next Live Stream.

    3 min
  • NEXT UP: Revamping Your Podcast Intro

    Podcast Intro Makeover: Revitalize Your Show with Licensed Podcast Music and a Captivating Script


    Are you ready to revamp your podcast intro and hook your audience from the start? We're diving into the art of crafting a captivating intro that's short, snappy, and leaves a lasting impression. Discover the power of music, sound effects, and scripting, and learn why podcasters have a HUGE advantage over YouTubers when it comes to updating content. Don’t miss out - If you have to update your music due to licensing issues - we will share our secret process to update across all your episodes!


    Join us live Wednesday at noon PT for intro upgrade strategies that will transform your show! 🔥💡


    Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST.


    PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/


    __________________

    Wish you could get expert podcast tips like this every week for FREE? You can!


    But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcast


    WHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ET


    This isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.


    Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.


    Set a reminder NOW: https://podcastersunited.org/events


    While you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/


    You get a newsletter! You get a different newsletter! And you get your own newsletter too!




    Click Here to join our next Live Stream.

    3 min
  • NEXT UP - Royalty Free Podcast Music: The Fine Print

    Are You REALLY Licensed? The Hidden Danger of Royalty Free Podcast Music Sites Many sites promise easy, royalty-free music for your podcast, but the reality can be a legal nightmare. Some sites trick you into thinking you're licensed for podcasting when you're not, while others offer "unlimited" licenses that disappear when you stop subscribing. We'll expose these traps and show you how to find truly safe, legal music for your podcast, including exploring the new world of AI music. Don't risk your show's future - learn how to navigate the confusing world of music licensing and protect yourself from hidden dangers. Join our free live podcast coaching every Wednesday at noon PT and learn how to navigate the confusing world of podcasting. 🎧


    Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST.


    PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/


    __________________

    Wish you could get expert podcast tips like this every week for FREE? You can!


    But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcast


    WHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ET


    This isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.


    Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.


    Set a reminder NOW: https://podcastersunited.org/events


    While you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/


    You get a newsletter! You get a different newsletter! And you get your own newsletter too!




    Click Here to join our next Live Stream.

    3 min

About Feed Your Brand

From the publisher's feed

Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic…