Feed Your Brand

Feed Your Brand

By Tracy Hazzard & Tom HazzardBusinessMarketingCareersManagement
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Feed Your Brand episodes

  • Quitter's Day for Podcasters: Knowing When to Stick and When to Quit

    Welcome to Feed Your Brand! As we kick off a new year, it’s time to face the truth about those New Year's resolutions—especially the one about launching or relaunching your podcast. If you’ve ever pod-faded, left your show hanging, or struggled to even get it off the ground, this episode is for you. Tom Hazzard and Tracy Hazzard dive into the tough love truths about podcasting commitments, why most resolutions fail, and what it really takes to stay consistent. Whether you're ready to reignite your podcast or finally start the one you've been dreaming about, we're here to help you make it happen—and keep it going! Tune in for actionable tips, no-nonsense advice, and the motivation you need to succeed in 2025. Let’s get to work!


    Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST.


    PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/


    __________________

    Wish you could get expert podcast tips like this every week for FREE? You can!


    But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcast


    WHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ET


    This isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.


    Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.


    Set a reminder NOW: https://podcastersunited.org/events


    While you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/


    You get a newsletter! You get a different newsletter! And you get your own newsletter too!


    45 min
  • This Year, Your Show Will Succeed: A Guide To Avoiding Podcast Failure

    Ah, the fresh start of a new year. Hope springs eternal, resolutions are made... and podcasters everywhere gear up to repeat the same mistakes that led to their last podcasting flop. It's like a collective case of "How to Fail Podcasting, Again" – keep doing what you're doing, and you're guaranteed the same results! But this year, things are going to be DIFFERENT. This year, your podcast WILL succeed. Because this year, you're armed with the knowledge to avoid the pitfalls that sabotage so many podcasters before they even really begin.


    So, get ready to turn the page and make 2025 your breakthrough year in podcasting. Stay tuned, because we're about to reveal the secrets to making your podcast not just another New Year’s resolution, but a true success story!



    Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST.


    PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/


    __________________

    Wish you could get expert podcast tips like this every week for FREE? You can!


    But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcast


    WHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ET


    This isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.


    Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.


    Set a reminder NOW: https://podcastersunited.org/events


    While you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/


    You get a newsletter! You get a different newsletter! And you get your own newsletter too!


    37 min
  • No Episode Reruns! Find Out The RIGHT Way To Replay Podcast Episodes Without Annoying Listeners

    Ever wondered if replays or reruns are a good idea for your podcast? Well, you're not alone – a lot of podcasters face this dilemma, especially when life gets busy or a holiday rolls around. Today, Tom Hazzard and Tracy Hazzard share their own experiences—what worked, what didn’t, and how to handle replays without losing your audience’s trust.


    As they head into our 10th anniversary of running their original podcast, Tom and Tracy have learned a lot, including the surprising pitfalls of re-airing content. From listener feedback to unexpected lessons in consistency, they've got a few things to say about replays that could change how you think about taking time off. Plus, they talk about how to keep things fresh and valuable for your audience, even when you can’t record a brand-new episode.


    Stay tuned for insights on how to keep your podcast thriving, whether it’s holiday time or you’re just in need of a breather. You won’t want to miss this one!

    29 min
  • NEXT UP - Don't Replay Podcast Episodes (Yet!)

    Think replaying old podcast episodes is a quick win? Think again! It can actually HURT your podcast if done wrong. This UPDATED episode reveals the common mistakes podcasters make with replays and shares the RIGHT way to breathe new life into your best content. Learn how to avoid annoying loyal listeners, attract NEW listeners, update your episodes for maximum impact, and choose the BEST episodes to replay. Don't miss these powerful strategies to get the most out of your existing content! 🎧


    Want to learn even more like this? Tune in Wednesdays at noon PT for expert coaching and get all your questions answered live. 🚀



    Click Here to join our next Live Stream.

    3 min
  • Securing Sustainable Alternative Podcast Monetization Through Diversified Revenue Streams

    Think podcasting is your golden ticket to fame and fortune? Think again. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive headfirst into the reality of podcast monetization. From common misconceptions—like the belief that ad revenue alone will make you rich—to hard truths about what it actually takes to build a sustainable, profitable podcast, Tracy and Tom don’t hold back.


    You’ll learn why relying solely on ads isn’t the secret to success and discover alternative monetization strategies that go beyond the surface. Whether you’re a new podcaster dreaming of hitting it big or a seasoned host looking to diversify your revenue streams, this episode is packed with actionable insights to help you turn your podcast into a meaningful part of your business. Get ready to rethink everything you thought you knew about podcasting!


    Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST.


    PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/


    __________________

    Wish you could get expert podcast tips like this every week for FREE? You can!


    But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcast


    WHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ET


    This isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.


    Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.


    Set a reminder NOW: https://podcastersunited.org/events


    While you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/


    You get a newsletter! You get a different newsletter! And you get your own newsletter too!


    47 min
  • NEXT UP - Alternative Podcast Monetization - Beyond Ads

    Ready to break free from relying on the algorithms controlling your ad monetization? Eager to explore a world of possibilities beyond traditional sponsorships and run-of-network advertising? Join us when we unveil the proven strategies to diversify revenue streams and build a sustainable podcast income from the past year. Before you sign on for another year of declining ad performance from your network, discover how to leverage memberships, affiliate marketing, premium content, and more to create a thriving podcast business that aligns with your passion.


    ant to see real results like this? We can help! Free live podcast coaching every Wednesday at noon PT. All you have to do is show up! 🎧



    Click Here to join our next Live Stream.

    3 min
  • Think Inside the Cover Art Box! Creative Podcast Branding Guide for Standout Success

    Forget everything you know about branding—this is anti-branding. In this episode, we challenge conventional branding wisdom and share why most podcast branding advice doesn’t apply, at least not according to Tom Hazzard and Tracy Hazzard.

     

    From flashy trailer videos that all look the same to rookie mistakes that cause shows to podfade, Tom and Tracy explore how to stand out in the noisy podcast world. Discover what truly matters: your show name, cover art, and description—those split-second touchpoints that make or break a listener’s decision to subscribe. With experience launching over 1,200 podcasts and decades of branding expertise, they reveal how to craft a brand that isn’t just what you say it is, but how your audience perceives it.


    Love the show? Subscribe, rate, review, and share! http://podetize.com/feed-your-brand

    54 min
  • Go beyond guest swaps to uncover win-win podcast cross-promotion opportunities from shared audiences

    Are you maximizing your podcast’s growth potential through collaboration? Today on Feed Your Brand, Tom Hazzard and Tracy Hazzard dive deep into the art of podcast cross-promotion—a strategy every independent podcaster should master. Discover how to build mutually beneficial partnerships, select the right guests, and craft engaging promotional assets to create long-lasting connections. They share insider tips on avoiding common pitfalls, aligning goals with collaborators, and amplifying your reach without a big budget or network backing. Whether you’re just starting out or looking to refine your strategy, this conversation will help you unlock new levels of podcast success through thoughtful collaboration.


    Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST.


    PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters!


    Join us at https://podcastersunited.org/



    34 min
  • NEXT UP - The Proven Anti-Branding Podcast Branding Guide

    Tired of the same old branding advice that focuses on you instead of your listeners? Ready to break free from the mold and create a podcast brand that truly connects? Join us as we reveal our “Proven Anti-Branding Podcast Branding Guide" where we'll ditch the outdated rulebook and explain the innovative strategies that have helped our podcasters achieve standout success by shifting how you look at your cover art. Think outside the box (and inside the podcast player app) and discover how unconventional branding unlocks more listeners immediately!


    Get ready to put knowledge like this into action. Join our expert coaches LIVE this Wednesday at noon PT. 📈




    Click Here to join our next Live Stream.

    3 min
  • NEXT UP - Collaborate Your Way to Podcast Cross-Promotion

    Ready to unlock the real potential of podcast cross-promotion? Go beyond guest swaps as we leverage collaboration for true Podcast Cross-Promotion strategies that win you listeners. Discover how to forge genuine partnerships with other podcasters, tap into shared audiences, and expand your show's reach. By working together, you can create compelling content that appeals to both of your audiences, resulting in increased visibility, downloads, and engagement.


    Get ready to take your podcast to the next level with these powerful cross-promotion tactics to get real results. Live podcast coaching this Wednesday at noon PT. 🎧



    Click Here to join our next Live Stream.

    3 min

About Feed Your Brand

From the publisher's feed

Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic…