Sign up to save your podcasts
Or
Share Feed Your Brand
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Feed Your Brand
Feed Your Brand episodes
- Crafting Podcast Content That Connects
In this noisy digital world, podcasting can sometimes feel like you are shouting into a crowded room. But fear not! With some focused strategies, you can create podcast content that will grab your audience's attention and keep them hooked! Let's dive deep into the art of understanding your listeners' needs and wants. Tune in as Tom Hazzard and Tracy Hazzard show you how to tailor your content to their interests, so they'll keep coming back for more. Get ready to uncover the secrets of crafting messages that resonate and inspire your listeners to take action.
Whether you're a podcasting pro or just dipping your toes in, this episode is packed with tactics to help you connect with your audience on a deeper level. Join us as we explore the world of crafting messages that hit home and spark action. Let's make some podcast connections happen!
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
41 min - The Future of Podcast Advertising
Stop wasting time and money on podcast ads that don't work! Tom Hazzard and Tracy Hazzard expose the dirty truth about programmatic ads - from low conversion rates and lack of control to the hidden costs of "free" hosting. Learn the secrets to effective podcast monetization and take back control of your show! Tom and Tracy also share their take on the future of podcast advertising—and why the traditional model is broken. This episode is your wake-up call! Tune in and discover the truth behind the numbers game and why programmatic ads are doing more harm than good for podcasters and advertisers alike.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
42 min - NEXT UP - Crafting Podcast Content that Grabs Attention and Keeps Listeners Coming Back
In this noisy digital world, podcasting can sometimes feel like you are shouting into a crowded room. But fear not! With some focused strategies, you can create content that'll grab your audience's attention and make 'em really listen. Let's dive deep into the art of understanding your listeners' needs and wants. We'll show you how to tailor your content to their interests, so they'll keep coming back for more. Get ready to uncover the secrets of crafting messages that resonate and inspire your listeners to take action.
No matter if you're a podcasting pro or just dipping your toes in, this episode is packed with tactics to help you connect with your audience on a deeper level. Join us as we explore the world of crafting messages that hit home and spark action. Let's make some podcast connections happen!
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Click Here to join our next Live Stream.
3 min - Upgrade Your Podcast’s Online Presence: Switch To The Right Podcast Website Host Now
Upgrading your podcast’s online presence starts with choosing the right website host. In this episode, Tom Hazzard and Tracy Hazzard explore why having a strong podcast website is crucial for building a long-lasting brand. They discuss the importance of selecting a reliable website hosting platform—one that you own and control—to ensure your content is always accessible, secure, and optimized for search engines. Tracy and Tom share practical advice on the differences between popular platforms like WordPress, GoDaddy, and SiteGround, and explain why investing in the right hosting solution is essential for podcast growth. Tune in to learn how to boost your podcast’s discoverability and credibility with the right online setup.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
41 min - NEXT UP - Why Programmatic Podcast Ads are a Waste of Time
Tired of programmatic ad networks bombarding you with empty promises? In today’s coaching call, we are going to challenge the prevailing beliefs surrounding programmatic podcast advertising and talk about the real future of podcast advertising. We will delve into the inherent limitations of automated ad placement, unveil the risks of misaligned audience targeting and the complexities of accurately measuring true ROI. We will uncover why a more strategic and personalized approach to podcast advertising holds the potential for delivering superior outcomes for both creators and brands without ruining the listening experience.
We'll also be sharing insights on how to create a podcast advertising strategy that reaches your target audience in a meaningful way and has a better way to advertise that is relevant, engaging, and non-intrusive to your valuable binge listeners. Join us live and get in on the lively discussion!
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Click Here to join our next Live Stream.
4 min - Where Do Listeners Get Podcast Recommendations
Are you a podcaster craving more listeners? You’re not alone! This week on Feed Your Brand, Tom Hazzard and Tracy Hazzard share their podcast recommendations on how YOU can reach more ears and grow your audience. It’s not just about speaking into a mic—it’s about understanding where your listeners go to find podcasts. Tune in as they count down the Top 7 ways to get your podcast discovered and heard. Plus, discover why serving your listeners is key to growing your show. Don’t miss it—let’s take your podcast to the next level!
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
32 min - Podcast Analytics & Listener Insights: Unlocking Audience Intelligence
In the podcasting landscape, understanding audience intelligence is crucial for success. In this episode, Tom Hazzard and Tracy Hazzard explore key metrics and listener behavior through podcast analytics, guiding you to make strategic decisions for your podcast. Whether you are a seasoned podcaster or a newcomer, this episode offers valuable insights to unlock audience intelligence, grow your listener base, and maximize your podcast's potential. Learn how to analyze performance, identify trends, and create content that resonates with your audience. From download numbers to audience demographics, this episode covers it all, empowering you to improve your podcast's reach, optimize content, and build a loyal following.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
45 min - What Are Listeners Looking For In A New Podcast Show
Are you ready to take your podcast game to the next level? In this episode, we’re diving into what podcast listeners are really looking for in a new podcast show—and why this fall might be the perfect time to launch your second show or finally kickstart the one you’ve been dreaming about. In this episode, Tom Hazzard and Tracy Hazzard explore what listeners are looking for in a new podcast, how to evaluate your current show’s competitiveness, and strategies to position your content for growth. Whether you’re starting a second show or improving your first, these insights will help you attract and keep loyal listeners. Tune in to take your podcast to the next level!
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
40 min - NEXT UP - What are Listeners Looking for in a New Podcast Show?
Get the inside scoop from the podcasting pros on what listeners crave in a new podcast show. We'll dive into the nitty-gritty of creating a show that's not only informative but also entertaining and engaging. Get ready to learn how to make your podcast stand out from the crowd and discover:
- The secret ingredients of a successful podcast
- How to pick a topic that'll have your audience hooked
- The best way to structure your show for maximum impact
- Insider tips on promoting your podcast and reaching your target audience
This is a must-listen for any podcaster (or aspiring podcaster) who's serious about growing their audience and building a show that attracts listeners. Prepare to take your podcasting skills to the next level!
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Click Here to join our next Live Stream.
3 min - Stop Wasting Time Editing! Podcast AI Transcription Hacks From 10,000 Episodes
Tired of editing your AI transcripts into oblivion? We've been there! 6+ years and 10,000+ episodes later, we're spilling the tea on how to get amazing AI transcripts with WAY less work. Leveraging AI transcription for podcasts has become a popular way to streamline workflows and improve accessibility. However, many creators struggle with the accuracy and quality of the generated transcripts, leading to hours spent editing. Join Tom Hazzard and Tracy Hazzard to discover secret sauce strategies to boost accuracy and quality, time-saving hacks to get the most out of your transcripts, and what NOT to change (over-editing can hurt your audience)!
Unleash the full potential of AI transcription and elevate your podcast production process. Don’t miss this episode for a fun and informative session.
Important Links:
Power of Unlocking Your Podcast Episode Value With a Verbal SEO Blog
Convert Your Audio Easily With the Best Do-It-Yourself Transcription Tools
The Extreme Importance of Podcast Show Descriptions to Skyrocket Listeners
The Binge Factor
Feed Your Brand
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
40 min
About Feed Your Brand
From the publisher's feed
Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic…
advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your niche. This isn't just a podcast; it's your live mentorship and coaching, designed to fuel your thriving brand, attract your ideal audience, and generate consistent revenue. As proud supporters of PodcastersUnited.org, a non-profit movement created by podcasters, for podcasters, about podcasters, we provide all this—the podcast, mentorship, and coaching—FREE to Podcasters!
This year, in our live sessions, we've tackled every critical facet of the content creation ecosystem, starting with the absolute bedrock: Mindset and Foundation. Your hosts and mentors, Tracy Hazzard and Tom Hazzard; founders of the top independent podcast hosting and podcast AI production platform; have each recorded over 1500 podcast episodes, launched over 1200 shows guiding pros like you (and helped new creators avoid common pitfalls) through establishing a robust monetization strategy, building a scalable business model, and laser-focusing your unique brand story. We hammer home the non-negotiable importance of a clear mission, vision, and values to ensure your content generates authentic revenue.
To keep your show growing, we cut through the noise with Content Strategy and Planning. No more haphazard ideas—we equip you with a systematic approach. Our coaching covers everything from pinpointing your target audience and dissecting their pain points to building a robust content calendar that actually works. We break down how to ideate compelling topics, structure engaging episodes that hook listeners, and craft captivating show notes that drive real engagement. Plus, we introduce frameworks for evergreen content, ensuring your efforts keep paying dividends long after initial publication.
Production and Promotion are central themes because, let's be real, you need to sound and be seen like a pro. We demystify the technical aspects, exploring essential equipment, advanced recording techniques, and editing best practices for professional-grade audio. Beyond the mic, we dive deep into the art of promotion: effective launch strategies, leveraging social media like a boss, cross-promotion tactics, and SEO optimization for maximum discoverability. We show you how to repurpose content across platforms, extending your reach and impact without reinventing the wheel.
Understanding your audience's journey is paramount, leading us to Audience Engagement and Community Building. We equip you with strategies to cultivate a loyal listenership, drive those crucial reviews, and build a vibrant community around your brand. We unlock the power of interactive content, Q&A sessions, and leveraging listener feedback to refine your offerings and forge stronger connections.
Finally, we bring it all together with Monetization and Business Growth. We unveil diverse revenue streams beyond traditional sponsorships, including leveraging your podcast to sell products, services, and courses. We explore affiliate marketing, membership models, and the undeniable power of lead generation through your content. We provide the insights you need to scale your business, build a high-performing team, and optimize your processes for sustainable, explosive growth.
Our style? Energetic, direct, and relentlessly practical. We bring you real-world examples, personal anecdotes, and step-by-step guidance—all designed to ignite your action and deliver tangible results. Feed Your Brand isn't just about launching a podcast; it's about building a powerful media asset that fuels your business, amplifies your message, and solidifies your position as an authority in your field. Join us and unlock the immense potential of strategic content