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Feed Your Brand
Feed Your Brand episodes
- From Ghost To Powerhouse: Proven Strategies For Podcast Promotion
Are you tired of being a ghost in your industry? Hoping for listeners won't cut it. Building an audience takes effort. We mistakenly believe that saying something is enough for people to find us. Wrong! When you promote your podcast and share your expertise, you establish yourself as a thought leader. This builds trust with listeners, making them more likely to engage with and share your content. Remember why you started your podcast? To achieve those goals, you need to get it out there! Promote your podcast! So what would it look like if you actually promoted your podcast? Tom Hazzard and Tracy Hazzard take a look at what is working today in podcast promotion. Don't wait any longer to be heard. Discover what's working TODAY in podcast promotion. Tune in and become a podcasting powerhouse!
Important Links:
Ego Bait: The Psychology Behind Sharing and How to Get Podcast Guests to Share Your Show
Can You Really Convert Podcast Fans Into Active Subscribers?
Podcast Guest Swapping: Unleash The Power Of Audience Sharing
Unveiling The Power Of rasa.io: Transforming Podcast Communities
5-Minute Podcast Vetting: Get On Shows That Matter (Fast!)
Boost Your Podcast’s Visibility: Unveiling the Secrets of Podcast Publicity
How Can Podcast Network Branding Transform Your Show? Discovering The Hidden Benefits And Drawbacks
How Blog Creation Benefits Your Podcast’s Long-Term Residual Value
Mastering SEO Secrets for Podcast Triumph With Melanie Gorman
Key Factors to the Best and Worst Podcast Websites for Your Show Home Base
How To Craft Compelling Calls-to-Action For Your Podcast
Tips for Effective Ad Placement: Harnessing the Untapped Potential of Pod-Roll Podcast Advertisements
How to Buy a Home Podcast, David Sidoni
Learn More About Promocast
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
44 min - YouTube Excellence: Best Practices For Branding, Bumpers & End Cards
Unlock the secrets to YouTube success for your podcast as Tom Hazzard and Tracy Hazzard dive into the nitty-gritty of YouTube Excellence! With the surge of podcasts doubling as video content, it's crucial to understand how to maximize your presence on the world's second-largest search engine. From ditching those lengthy intro bumpers to leveraging effective end cards, discover how to captivate your audience in those critical first 30 seconds. Tune in to learn the best practices that have propelled their clients into video stardom, and find out why simplicity might just be your new best friend in the quest for more viewers and subscribers. Get ready to transform your YouTube strategy and watch your podcast grow like never before!
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
24 min - From Cringe To Click-Worthy: The Podcast Graphics Makeover
Remember podcasting in the early 2010s? Yeah, the graphics were... intense. We've all been there. But guess what? The design game has changed! The way people see your podcast on blogs, feeds, and YouTube is totally different now. That's why in today's coaching call, we'll dive deep into the NEW RULES OF GRAPHICS. We'll show you how to adapt your podcast artwork and visuals to grab attention, smash algorithms, and get your listeners hooked faster than ever. This is your chance to turn those design disasters into design dynamos! Tune in and get ready to take your podcast visuals to the next level!
Important Links:
Medium Article
What Size Do I Need My Social Media Images to Be to Share My Podcast?
Why Should You Begin Your Podcast Social Media Promotion on Only One Platform?
How to Designate Your Show as a YouTube Podcast
Submitting Your Audio-Only Podcast to YouTube Music with an RSS Feed
The Power of Podcast Cover Art to Attract Listeners
Beware of Title Trap: How To Write Your Next Podcast Episode Title the Right Way
How Your Podcast Cover Art Logo Can Attract The Right Listeners – Proven Advice Every Podcast Needs
Mastering SEO Secrets for Podcast Triumph With Melanie Gorman
Why We Do Not Recommend Numbering Your Podcast Episode Titles
Beyond The Smart Passive Income Podcast And Into Building An Online Business That Works With Pat Flynn
Ego Bait: The Psychology Behind Sharing and How to Get Podcast Guests to Share Your Show
38 min - The Podcast Playbook For Managing A PR Crisis And Emerging Stronger
In today's digital age, a PR crisis can erupt in an instant and have lasting consequences. But don't freak out! Tom Hazard and Tracy Hazzard are here to help you navigate the new world of AI-powered damage control. Forget burying bad news - it's all about video, audio, and blog posts that get you back in the good graces of the tech gods (and your audience). Plus, some essential tips on getting ahead of the curve and having the right team on your side. Regain control and rebuild trust after negative publicity. Don’t miss this episode for a step-by-step approach to managing a PR crisis!
23 min - 5-Minute Podcast Vetting: Get On Shows That Matter (Fast!)
Struggling to find the right podcast guests who will resonate with your audience? Feeling overwhelmed by all the shows out there when you want to promote yourself? Join Tom Hazzard and Tracy Hazzard as they unveil a time-saving method to assess potential podcast guests (and shows for your own guesting!) in just 5 minutes. Learn how to identify the perfect fit for your message and ensure your podcast appearances are engaging and strategic.
Important Links:
The Pitfalls Of Over-Guesting: Mastering Guest Appearances While Prioritizing Your Own Podcast
Podcast Guest Swapping: Unleash The Power Of Audience Sharing
Top Mistakes To Avoid: The Worst Podcast Guest Pitches Ever Received
PodMatch As Automatic Interview Matching For Podcast Guests: Is It Worth It?
How to Effectively Reuse Podcast Guest Interviews to Boost Social Power and Show Value
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
27 min - From Podcast Booth To Bookshelf: The Podcaster's Book Launch Blueprint With Juliet Clark
Have you ever dreamt of taking your podcasting expertise beyond the headphones and onto the bookshelf? You're not alone! Juliet Clark, the Founder of Superbrand Publishing, will be joining us as we explore several paths for podcasters to become published authors. Whether you want to leverage your existing audience, hone your writing skills, or establish yourself as an authority in your field, there's a strategy here to turn your "mic drop" moments into a bestselling book. Dive in and turn your listeners into fans who devour your book and start realizing your podcast-to-publish dream!
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
32 min - Social Media Launch Blueprint: Podcasts, Products, And More!
In today's saturated podcast landscape, with Spotify alone hosting over four million shows, simply launching isn't enough. To rise above the noise and cultivate a loyal audience, businesses need a strategic podcast marketing plan and a social media promotion powerhouse. Today, Tom Hazzard And Tracy Hazzard explore how you can prepare your social media for a successful launch and build a strong foundation for your podcast, product, book, or service. Discover why building anticipation before your podcast is live can be a misstep and learn the effective strategies that align with today’s podcast listener behaviors. Tracy debunks conventional social media wisdom, highlights the importance of timely and well-planned content, and reveals her 42X post plan to maximize your reach. Whether you're new to podcasting or looking to revamp your launch strategy, this episode is packed with actionable insights to ensure your launch success.
Important Links:
● What are the Things You Need to Know To Easily Get to the Apple Top Podcast Charts Ranking?
● Apple Podcast Industry Statistics You Can Use To Help You Stand Out
● Get Set And Get Ready To Launch: Proven Strategies For Launching Your Podcast
● Why Should You Begin Your Podcast Social Media Promotion On Only One Platform?
● YouTube Shorts & Podcasts & Playlists, Oh My!
● LinkedIn Optimization: Elevate Your Profile For Greater Visibility
● How Your Podcast Cover Art Logo Can Attract The Right Listeners – Proven Advice Every Podcast Needs
● Podcast Social Shares: How To Pick Powerful Social Media Hashtags And Create Stronger Captions
● Key Factors to the Best and Worst Podcast Websites for Your Show Home Base
● From Casual Viewer To Die-Hard Fan: Free YouTube Engagement Secrets (LIVE With Fran Asaro!)
● Podcast Content Strategy: Audiograms Vs. Video Shorts
● How To Craft Compelling Calls-to-Action For Your Podcast
● 42X Social Plan (see attachment)
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
43 min - Unleashing The Power Of Community: Insights And Strategies With Shannon Procise
Join us for an exciting session with Shannon Procise of Business Acceleration Network, our coaching crasher, who guides us through the essential steps in community building. As a visionary leader, Shannon shares her expertise on amplifying your impact by harnessing the collective strength of communities. Whether you're joining an existing network or forging your own path, you'll gain valuable insights, strategies, and actionable tips to build a community that accelerates your business. Don't miss this opportunity to connect, collaborate, and elevate your journey and foster a vibrant community around your brand. Join us to get valuable insights and actionable tips!
32 min - From Casual Viewer To Die-Hard Fan: Free YouTube Engagement Secrets (LIVE With Fran Asaro!)
Hey YouTube newbies! Want to turn those casual viewers into cheering fans? This episode is all about unlocking YouTube's secret weapons: info cards and end screens! YouTube mentor and specialist Fran Asaro shows us how to leverage these features and hitting that "next video" button. Plus, there's some insider info on becoming a YouTube Partner (think fancy new features!). Join us and get ready to turn your channel into a binge-fest!
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
42 min - The Pros & Cons Of Making Guests Pay To Be On Your Podcast
Podcasters making guests pay to be on their show is not an entirely unacceptable idea. Whether you should do it or not is on a case-to-case basis, and Tom Hazzard is here to discuss its major pros and cons. Tune in as he presents some of the best situations where making guests pay is highly recommended, and several circumstances when doing it is a big no-no. On the other hand, Tom also talks about when and why you should pay to be a guest on another podcast, detailing how to do your own due diligence when choosing the show to be in.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
25 min
About Feed Your Brand
From the publisher's feed
Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic…
advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your niche. This isn't just a podcast; it's your live mentorship and coaching, designed to fuel your thriving brand, attract your ideal audience, and generate consistent revenue. As proud supporters of PodcastersUnited.org, a non-profit movement created by podcasters, for podcasters, about podcasters, we provide all this—the podcast, mentorship, and coaching—FREE to Podcasters!
This year, in our live sessions, we've tackled every critical facet of the content creation ecosystem, starting with the absolute bedrock: Mindset and Foundation. Your hosts and mentors, Tracy Hazzard and Tom Hazzard; founders of the top independent podcast hosting and podcast AI production platform; have each recorded over 1500 podcast episodes, launched over 1200 shows guiding pros like you (and helped new creators avoid common pitfalls) through establishing a robust monetization strategy, building a scalable business model, and laser-focusing your unique brand story. We hammer home the non-negotiable importance of a clear mission, vision, and values to ensure your content generates authentic revenue.
To keep your show growing, we cut through the noise with Content Strategy and Planning. No more haphazard ideas—we equip you with a systematic approach. Our coaching covers everything from pinpointing your target audience and dissecting their pain points to building a robust content calendar that actually works. We break down how to ideate compelling topics, structure engaging episodes that hook listeners, and craft captivating show notes that drive real engagement. Plus, we introduce frameworks for evergreen content, ensuring your efforts keep paying dividends long after initial publication.
Production and Promotion are central themes because, let's be real, you need to sound and be seen like a pro. We demystify the technical aspects, exploring essential equipment, advanced recording techniques, and editing best practices for professional-grade audio. Beyond the mic, we dive deep into the art of promotion: effective launch strategies, leveraging social media like a boss, cross-promotion tactics, and SEO optimization for maximum discoverability. We show you how to repurpose content across platforms, extending your reach and impact without reinventing the wheel.
Understanding your audience's journey is paramount, leading us to Audience Engagement and Community Building. We equip you with strategies to cultivate a loyal listenership, drive those crucial reviews, and build a vibrant community around your brand. We unlock the power of interactive content, Q&A sessions, and leveraging listener feedback to refine your offerings and forge stronger connections.
Finally, we bring it all together with Monetization and Business Growth. We unveil diverse revenue streams beyond traditional sponsorships, including leveraging your podcast to sell products, services, and courses. We explore affiliate marketing, membership models, and the undeniable power of lead generation through your content. We provide the insights you need to scale your business, build a high-performing team, and optimize your processes for sustainable, explosive growth.
Our style? Energetic, direct, and relentlessly practical. We bring you real-world examples, personal anecdotes, and step-by-step guidance—all designed to ignite your action and deliver tangible results. Feed Your Brand isn't just about launching a podcast; it's about building a powerful media asset that fuels your business, amplifies your message, and solidifies your position as an authority in your field. Join us and unlock the immense potential of strategic content