Feed Your Brand

Feeling bombarded by "join our network" offers? Hold off on hitting accept! This episode equips you to navigate the world of podcast networks, helping you to create one that actually provides value and makes money. Tom Hazzard exposes red flags to watch out for, like networks charging YOU to join or taking control of your show's ownership. But it's not all bad news! He also reveals what a good network should offer, including features that benefit listeners (like a curated network feed) and podcasters (like targeted advertising with higher payouts). Discover the "win-win-win" approach, where listeners get a variety of shows, podcasters gain valuable resources, and the network thrives. This episode is packed with insights to help you make an informed decision about your show's future – tune in and become a network pro!

Thinking of switching hosting companies? Don't let your website become a statistic! We've all heard the horror stories: lost stats, duplicate feeds, broken links, and missing podcasts. Don't let a smooth transition turn into a traffic nightmare. Learn how to avoid these common pitfalls and ensure your website stays healthy and happy in its new home. Tune in as we cover hosting horror stories and a step-by-step guide to hassle-free hosting!

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Tired of juggling multiple platforms for your podcast? Podcast websites can simplify your life! They not only make website creation a breeze, but they also become your central hub. Imagine hosting your podcast, website, and blog all in one place. Plus, they handle publishing to popular platforms like iTunes, Stitcher, and Google Play – all at once! But with so many options, choosing the right podcast website takes some thought. Let's explore the best podcast website options to help you find the perfect fit for your show with website and SEO expert Melanie Gorman!

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Feeling lost in a sea of podcast recording platforms? Don't worry, you're not alone. There are a vast number of options available, each with its own strengths and weaknesses. We'll navigate the pros and cons of different platforms to help you find the perfect fit for your podcasting needs. We'll also share some expert recommendations to guide your decision. Join Tom Hazzard as he breaks down the options to find your perfect fit!

Sharing your podcast on social media opens the door to listener engagement and comments! But how do you navigate the good, the bad, and the... well, the strange? Join Tom Hazzard and Tracy Hazzard as they teach us how to respond to positive feedback, handle negativity, and leverage comments to boost engagement and visibility. By strategically managing comments, you turn casual listeners into engaged fans who'll help your podcast grow! 

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Imagine a world where your podcast newsletter gets opened with excitement, not deleted with a sigh. Get rid of those boring newsletters that no one reads as Tom Hazzard and Tracy Hazzard discuss how they use rasa.io, an AI-driven newsletter, to keep their podcast community engaged. They talk about the challenges of traditional newsletters and how AI helps them curate content, personalize the experience for listeners, and even write catchy subject lines. They also share some fun unsubscribe message ideas and explain why this approach is a win-win-win for them, their community, and their business.

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If your podcast production feels all over the place, then perhaps you need to look closely at your podcast scheduling. Once you get this simplified, everything else becomes easier. In this episode, Tom Hazzard and Tracy Hazzard dive deep into the art of podcast scheduling, simplifying the process and streamlining the booking calendar. They outline an eight-step process, emphasizing the significance of a customized booking calendar and tailored invitations. Covering legal considerations with release language and the necessity of ensuring guest rights to images, they offer insights into notification strategies, including pre-appointment reminders and personalized follow-up emails. Tracy and Tom also highlight the value of call-to-action prompts and the delicate balance of soliciting guest engagement without being overly demanding, ultimately guiding podcasters toward a seamless scheduling experience that enhances professionalism and fosters positive guest experiences.

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If you have taken your show to YouTube, then you are in for an episode that will have you drive your subscriber growth. Join Tracy Hazzard and Fran Asaro in this episode as they dive deep into the intricacies of YouTube engagement and content strategy. With Fran's expert guidance, they explore the importance of fostering genuine audience connections through likes, comments, and subscriptions, debunking common myths about engagement tactics. From leveraging YouTube shorts to maximizing the impact of community pages, Tracy and Fran share valuable insights on building a loyal and interactive audience base. This episode offers practical tips and strategies to elevate your channel's success and create meaningful connections with your viewers. Tune in for actionable advice and discover how to unlock the true potential of your YouTube channel!

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There are a lot of changes happening over at Apple. If you don’t pay attention, you’ll find yourself wondering what happened to your stats the next time you look at them. Tom Hazzard and Tracy Hazzard have you covered in this episode as they dive into the recent changes in Apple’s new podcast regulations. They unpack how these changes throw a wrench into download numbers, listener habits, and the dynamic between podcasters and advertisers. They zero in on the shift in auto-downloads, emphasizing why it's a game-changer for podcasters relying on download stats for ad revenue. Tracy also raises concerns about Apple's automatic transcript feature, tackling accuracy glitches and how it might negatively impact the listener's experience. Throughout, Tom and Tracy encourage consistency, valuable content creation, and alternative ways for podcasters to engage with their audience beyond podcasting platforms.

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In a world inundated with profit-driven schemes and misleading promises, Tom Hazzard and Tracy Hazzard offer a refreshingly honest perspective on the realities of podcast monetization in this episode. Join in as they challenge the status quo and provide you with practical insights into what truly works in the ever-evolving landscape of podcasting profitability. Discover why blindly following traditional ad monetization models may not yield the results you desire and explore alternative paths to financial success in the podcasting realm. From promotion monetization to strategic sponsorships, Tom and Tracy discuss the diverse avenues available to savvy podcasters seeking to maximize their revenue potential. Gain invaluable insights into building authentic relationships with sponsors, crafting compelling promotions, and leveraging your influence to generate substantial income. Whether you're a seasoned podcaster or just embarking on your podcasting journey, this episode is a must-listen for anyone seeking to unlock the true profit potential of their podcast. Tune in now and revolutionize your approach to podcast monetization!

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