Feed Your Brand

Our podcast can only go as far as we allow it. No matter how much we create the best content and deliver the best show, we can never fully reach our audience without utilizing a social media strategy. In this special episode, Tom Hazzard and Tracy Hazzard are joined by a powerhouse in social media. Angie Lile is the owner of Wholistic Media Agency, where she helps people and organizations boost their brand and keep customers engaged. Today, Angie reveals the best practices every podcaster should add to their social media strategy. She digs deep into social media handles, podcast page versus business page, the value of AI tools, and the latest on the metaverse. Get your message out to the world by doing the work. Let this conversation guide you to harness the power of social media for your podcast!

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Growing an audience and finding a steady stream of guests are two of the biggest challenges every podcaster has, especially for those who are just starting. They may seem to be unrelated problems at first, but what if you could hit these two birds with one stone? Enter podcast guest swapping – the power move that will help you unleash the power of audience sharing. In this episode of Feed Your Brand, Tracy Hazzard and Tom Hazzard share their power moves in negotiating podcast guest swaps with other podcasters in your niche and using that as an opportunity to grow your audience. If you’re just starting out and you don’t have your first move yet, better tune in to this. Your first power move is right here.

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Paid advertisers are essential in keeping your podcast alive and running, but you cannot simply get hold of them just by waiting around. Tom Hazzard and Tracy Hazzard present some valuable tips on maximizing your podcast revenue. They talk about the ideal episode length to run advertisements on, the best place to put ad spots, and why host-recorded ads perform way better than other forms. They discuss why you should keep track of your own podcast statistics, from your number of downloads to your conversation rates. Tom and Tracy also explain how to attract the appropriate advertisers depending on the kind of guests you invite, the language you use, and the topics you mostly discuss.

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Unlock the potential of your podcast's reach and engagement by mastering the art of leveraging press articles for effective promotion. In another Coaching Crasher episode, Tracy Hazzard sits down with international content expert and business owner, Sara Diehl. With expertise in content marketing and entrepreneurship, Sara helps clients looking to gain exposure and establish their voice and brand. She dives deep into the power of press articles to promote your podcast and gives us a great overview of the process. How do press articles differ from press releases? How do you reach out to publications and pitch your article? What are the publications looking for content-wise? Plus, how is AI changing the game of content creation? Find out the answers to these questions and more in this conversation!

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Now you have a show up and running, but how do you make sure it doesn’t halt on its tracks? You are the single most important thing that determines whether you keep that podcast momentum or not. It’s all about self-discipline and accountability. But as we know all too well, these things are a whole lot better said than done. We all have our personal hurdles to really showing up consistently for our audiences, and even our guests and co-hosts. How do we overcome these hurdles and build a system with built-in accountability mechanisms? Tune in as Tracy Hazzard and Tom Hazzard tackle this topic.

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Live podcast launch events are a surefire way to generate the buzz for your show, but only when you do it right. How can you fill your event and captivate your audience, keeping them at the edge of their seats for what you have to offer? Tom Hazzard and Tracy Hazzard have you covered. In this episode, they give you tips to plan and host memorable live podcast launch events. And no, this is different than just your usual recordings behind the mic. How do you show the real you and attract not just subscribers but also sponsors and guests? Join Tom and Tracy in today’s show to jumpstart planning your podcast launch event and reap its full benefits!

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There is a lot of power in being found through search engines. That is why doing good SEO is paramount, not only in ensuring you’re creating search engine-worthy shows but also in booking search-engine worthy guests. In this episode, Tom Hazzard and Tracy Hazzard break down the ways you can find guests who rank high and align and match with you. They share a step-by-step guide to help you identify who is worthy and not and who brings value to your show and your listeners. At the end of the day, you want your podcast to be found in more ways than one. Why not dot your i’s and cross your t’s with the people you bring on to your show? Rethink the way you find and book your guests with Tom and Tracy in today’s conversation!

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As the second largest search engine behind Google, YouTube is undeniably the platform you should take advantage of. But different platforms have different sets of rules you need to know to win the game. If you want to increase your podcast’s visibility on YouTube, then this episode is for you. Fran Asaro, the President of Thrive Anyway and the Founder of The Senior Tuber Community, joins Tracy Hazzard to share tips and best practices to help you optimize and monetize your YouTube channel. As a YouTube Partner, Fran brings top-level information straight from the platform that will get your show seen and played. From banners to content to marketing strategies and everything in between, Fran gives you key insights to crack the YouTube algorithm, reach a larger audience, and build a loyal following. Tune in to not miss out from the YouTube guru herself!

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Can AI tools grow your podcast and free up your time? The answer is not as straightforward as it seems. AI is certainly helpful in some areas of podcast production and promotion. But does it really save you time? As with any other software, we need voices of experience to give us the verdict, and Tracy Hazzard and Tom Hazzard are here to share theirs. Tom and Tracy have been dabbling around with various AI tools to see how they can contribute to a more efficient podcast production process and help promote your show to more listeners. Tune in and learn how specific AI programs measure up to human performance in the same areas and what tools Tom and Tracy recommend to use to get the most bang out of your buck.

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It’s great to see numbers that tell us how our show is doing in this complicated podcast ecosystem. But many of these numbers are misleading, to say the least. Take podcast downloads for example. A closer examination would reveal that it doesn’t really mean what most of us think it means. And that goes for almost every single metric out there. In this episode, Tom Hazzard and Tracy Hazzard break down some of these podcast metrics, with a focus on what podcast download numbers really mean. They also share some proven tips to boost your podcast downloads and get your audience to really play your episodes from start to finish. Plus, get to learn about two new strategies that Tracy and Tom are introducing to help podcasters optimize their metrics across the board. Tune in for great tips and insights!

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