Feed Your Brand

No matter what you want to do, whether it's to make money from advertising, make money from your own things, get people to subscribe to you somewhere else on social media, whatever your goals of your podcast are, if your podcast listeners don't listen all the way through, it's not going to work. Our goal as podcasters is to make people listen to the whole thing, not just skip around specific timestamps or towards the end. How do we do that? Tracy Hazzard and Tom Hazzard discuss some proven strategies in this episode of Feed Your Brand. You’d be surprised at how many of the things we do aren’t as harmless as we think. Tune in to find out what they are!

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Podcast guesting is a fabulous way to grow your business or your show. But a lot of things can go wrong as you go about pitching yourself to the shows you want to be a guest on. In this episode of Feed Your Brand, Tracy Hazzard and Tom Hazzard share some of the worst podcast guest pitches that they have ever received and explain what they did wrong. If you're trying to guest on other people's podcasts, you have to respect the host the way you want to be respected in return. So how do you pitch yourself to guest on a show. Or, more importantly, how do you not pitch yourself? Tune in to get some pointers from two of the most seasoned podcast hosts anywhere.

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As a podcaster, your voice has a lot of power to build trust with your listening audience. You can take that trust to a different level with a code of conduct. In this episode, Tom Hazzard and Tracy Hazzard discuss crafting a code of conduct to foster trust with your podcast audience. They break down what it does to your show and credibility and who can best benefit from it (Is it self-serving? Is it for your audience? Is it for both?). Tom and Tracy then share the steps on how to build it yourself, covering crucial aspects from ownership to ethics to fact-checking and more. A code of conduct covers important bases on your show, helping you be transparent and trustworthy to your audience. Explore the many ways you can benefit from having one as Tom and Tracy discuss more in this conversation!

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No one would listen to or even discover your podcast if you will not do the work to increase its visibility. However, podcast publicity is way different than promoting a book or starting a new business venture. Tom Hazzard and Tracy Hazzard talk about the niche publicity approaches to make your podcast known to the public. They discuss the importance of launch events, the impact of podcast swapping, and the power of alumni magazines. Tracy also presents an interesting listening app that allows users to curate podcast lists, which helps users connect with other podcasters and their target audience. The two also tease Podetize’s upcoming scoring system that will require prototype clients to join in beta testing.

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As podcasters, we generate episodes upon episodes of content. What is stopping us from putting them together into a book? In today’s show, Tracy Hazzard has over a special guest for a rare Coaching Crasher episode. She sits down with none other than an expert in publishing and the host of the Promote, Profit, Publish podcast, Juliet Clark. Together, they discuss why you should consider podcast-to-publishing as a profitable strategy. Juliet breaks the misconception about marketing after publishing, detailing how marketing begins the moment you think about writing the book. She also talks about the importance of building trust with your content and planning ahead before publishing. Make the most out of your show and spread your value out into the world. Follow along to this conversation to learn more about this strategy!

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Discover the ultimate guest promotion tactics to skyrocket your podcast's success on this week's episode of Feed Your Brand with Tracy Hazard and Tom Hazzard. Unveil the power of Ego Bait and how it can exponentially grow your listenership by leveraging your guests' audiences. Learn the art of website embed codes for cross-linking and website impact, coupled with the right social media tagging strategies to expand your reach and authority. Uncover the secret to resharing and how it ensures maximum exposure for your podcast. Don't miss this game-changing episode as Tracy shares her proven strategies to elevate your podcasting journey to new heights! Tune in now for all these insights and more!

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With the constant rise of video content, you can be missing out as a podcaster if you don’t convert your show to video. Where else will you upload it than on a platform with 2 billion active users? On YouTube. In this episode, Tom Hazzard and Tracy Hazzard dive deep into the fairly new YouTube Podcasts. They break down the things you need to know to decide if it’s worth your time or not. Should you cast a wider net? Are you ready to expand from a pond of audience to an ocean? Tune in now and discover the benefits of YouTube Podcasts.

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You now have a good idea of what content to share on your feed, but how do yo get people to actually stop scrolling and read what you have to say? In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard share a guide to crafting visually stunning posts on social media to capture your audience's attention and drive unprecedented engagement for your posts. Discover the secrets to stopping the infamous "doom scroll" dead in its tracks, making your content irresistible to your followers. Learn how to create eye-catching images that leave a lasting impression, elicit emotions, and draw your audience into your world. Break free from the conventional branding norms as Tom and Tracy reveal why over-branding can hinder your engagement and what unique tactics can set you apart from the crowd. Explore the power of colors, master the art of mixing it up to keep your content fresh and exciting, always leaving your audience curious for more, and uncover the native tools available on social platforms to add dynamism and energy to your visuals. Plus, find out why less might be more when it comes to self-promotion and why letting your content speak for itself can lead to unstoppable engagement. Tune in for all of these and more!

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Maximize your podcast's reach by optimizing the search algorithm. Join hosts Tracy Hazzard and Tom Hazzard as they unravel the power of the podcast algorithm and reveal how you can be seen, heard, and found by your ideal audience. In this episode, Tracy and Tom share their fascinating insight into the three key search criteria in podcast directories that many well-established podcasts often miss: the title of your show, the title of your episode, and their corresponding descriptions. They dive deep into the value of keywords to a show’s discoverability and then shatter the myth about shorter descriptions. It's time to maximize every word and make your content easily discoverable. Tune in now and take the first step toward unlocking your podcast's full potential!

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Transform your podcasting journey by bridging the gap between recording and publishing. Don't let delays dim your energy or hinder your success. In this episode, Tracy Hazzard and Tom Hazzard tackle a common challenge podcasters face: managing the time gap between recording a podcast episode and its subsequent publishing. From the get-go, Tracy and Tom emphasize the importance of avoiding lengthy delays, highlighting the negative impact it can have on the energy, promotion, and overall success of a podcast. They dive into the potential drawbacks of leaving episodes limbo, such as missed promotional opportunities and a diminished listener experience. With these, Tracy and Tom discuss strategies to combat this dilemma, from touchpoints and fees to rushing and recording double sets. They stress the importance of providing value to both listeners and sponsors while avoiding practices that may make the podcast feel like a money-driven endeavor. Having an abundance of potential guests is a wonderful problem to have, we just have to learn how to manage it. Tune in now and level up your podcasting game!

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