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Feed Your Brand
Feed Your Brand episodes
- The Three Tragic Reasons Your Listeners Can't Reach Out To You
Ever wonder why very few of your podcast listeners reach out to you even if you have a decent number of plays on Apple or Spotify? It may simply be because, despite their best efforts, they can’t find a way to reach you at all! It might be that your email isn’t showing up or they aren’t being redirected to your landing pages at all. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard break down the three tragic reasons why your podcast listeners can’t reach you. Join in and learn why you might want to secret shop your podcast on the player apps to make sure you’re getting the most out of your efforts.
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31 min - Captivate Your Audience: The Power of Episode Art in Podcasting
Every piece of your podcasting puzzle slotted in the right place is one step closer to success. In this episode, Tom Hazzard and Tracy Hazzard delve into the often-overlooked but powerful world of podcast episode art. Tracy emphasizes the importance of creating unique episode images for each podcast episode, highlighting how it can enhance visibility and engagement. They also discuss the impact of visuals on the brain, and the significance of episode art in various contexts like podcast apps and social media, and provide practical tips, such as using consistent branding, proper text scaling, and avoiding unnecessary numbering. Throughout the episode, Tom and Tracy share valuable insights aimed at helping podcasters maximize the potential of their episode artwork. Learn to captivate your audience more by tuning in!
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34 min - AI Vs. Copyright Trolls: Securing Your Creative Rights In The Digital Age
While AI brings opportunities, it also unleashes sinister threats to creative rights. Just take a look at the amount of AI-enabled copyright trolls that are waiting to pounce and make money off of you. Let Tom Hazzard and Tracy Hazzard guide you to secure your creative rights in today’s digital landscape. Learn the essentials, from documenting royalty-free content to obtaining licenses, with their comprehensive checklist to fortify your defenses against malicious forces. Don't be intimidated by cease and desist letters; armed with proper documentation, you'll navigate through unscathed.
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40 min - Mastering SEO Secrets for Podcast Triumph With Melanie Gorman
One of the most important parts of podcasting is creating a podcast website. And if you have a website, you have to make sure it is the best it can be. That can only be achieved if you master SEO. In this episode, we have an SEO expert from Crownsville Media, Melanie Gorman, to spill SEO secrets for podcast triumph. She discusses the fundamental importance of SEO for websites, breaks down the misconception around merely searching for one's own domain name, and emphasizes the need to align content with the language and concerns of the target audience. Plus, Melanie unveils the strategy behind effective blogging, showcasing how blogs serve as the backbone of the internet, conveying authority, expertise, and relevance. So tune in and gain valuable insights into optimizing your podcast content for Google, understand the psychology of search, and leverage SEO to enhance your online presence.
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43 min - Five Annual Overhaul Essentials To Elevate Your Podcast Brand
Embarking on a new year in the dynamic world of podcasting requires a strategic approach to keep your show relevant and engaging. In this episode of Feed Your Brand, hosts Tom Hazzard and Tracy Hazzard share five essential steps to elevate your podcast brand for the year ahead. Drawing from their extensive experience in podcasting and branding, they provide actionable insights to ensure your podcast remains visible, compliant, and impactful in the ever-evolving digital content landscape. From updating copyright dates to adapting to new marketing strategies, this episode offers valuable tips to elevate your podcasting journey and achieve long-term success. Tune in now and stay ahead of the curve to take your podcast to new heights in 2024.
19 min - Podcast Content Strategy: Audiograms Vs. Video Shorts
In today’s digital world, it is not enough to know which platform showcases your content best; you also have to know what type of content to deliver. Join Tom Hazzard and Tracy Hazzard as they help you strengthen your podcast content strategy by helping you choose between audiograms and video shorts. While you can utilize both, it is important to know which ones to put that little extra effort to make your podcast soar through the web across potential audiences. Find out how to optimize your podcast content strategy and make sure you invest your efforts strategically for maximum impact in the digital landscape.
21 min - Maximizing Your Podcast's Reach: The Power Of Directory Listings And Promotion
Maximize your podcast’s reach this 2024! Join Tom Hazzard and Tracy Hazzard as they dive deep into the ways you can take your show to new heights, starting with tapping into the power of directory listings and promotion. From getting listed in micro categories to leveraging listicles and blog articles to optimizing SEO, Tom and Tracy provide you fresh and updated strategies for the new year. Follow along to this conversation and set yourself up for more success as you reach new listeners and expand your podcast's influence in today’s evolving landscape.
23 min - LinkedIn Optimization: Elevate Your Profile For Greater Visibility
LinkedIn is one of the best places out there to connect with your podcast listeners and search for suitable guests for your show. Tom Hazzard and Tracy Hazzard are here to share their most valuable LinkedIn optimization strategies to elevate your profile, improve your brand image, and boost your online presence. Using Tom’s pretty outdated LinkedIn profile as an example, they show what to put in your headline, when to use the website’s AI tool, utilize the Creator Mode, and more. They also talk about the LinkedIn program they recently joined, breaking down how it helps them produce shows in the most efficient way possible.
Affiliate Link: LinkedVAnow
Free Profile Audit: LinkedVAnow
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32 min - Reflect & Project: Elevate Your Podcast In 2024
The end of 2023 is right around the corner! There may be downtimes from the past year, but you can create possibilities as you start the next year. To leave you with some sweet treats, Tom Hazzard and Tracy Hazzard share their reflections on podcasting in 2023 and projections of their intentions into 2024 to elevate your podcast. Tracy emphasizes the importance of having clarity on your intentions and purpose to catapult yourself into your goal. As we walk into the doors of 2024, Tracy and Tom share their intentions for the coming year. Indulge yourself with Tracy Hazzard and Tom Hazzard’s wisdom from this insightful episode. Stay tuned to Feed Your Brand and ensure to elevate your podcasting today.
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18 min - Complete Guide To Social Media Sizes For 2024
The social media code in 2024: master sizing, leverage algorithms, and channel traffic for unstoppable online success! Get ready to up your social media game as Tom Hazzard and Tracy Hazzard discuss the world of social media sizing, breaking down the essential tools and strategies you need to shine in 2024. Together, they reveal an approach to leverage the power of social media for your podcast, one correct size at a time. Discover their proven methods for creating compelling content that drives engagement. Tune in now and get equipped for this new year!
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29 min
About Feed Your Brand
From the publisher's feed
Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic…
advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your niche. This isn't just a podcast; it's your live mentorship and coaching, designed to fuel your thriving brand, attract your ideal audience, and generate consistent revenue. As proud supporters of PodcastersUnited.org, a non-profit movement created by podcasters, for podcasters, about podcasters, we provide all this—the podcast, mentorship, and coaching—FREE to Podcasters!
This year, in our live sessions, we've tackled every critical facet of the content creation ecosystem, starting with the absolute bedrock: Mindset and Foundation. Your hosts and mentors, Tracy Hazzard and Tom Hazzard; founders of the top independent podcast hosting and podcast AI production platform; have each recorded over 1500 podcast episodes, launched over 1200 shows guiding pros like you (and helped new creators avoid common pitfalls) through establishing a robust monetization strategy, building a scalable business model, and laser-focusing your unique brand story. We hammer home the non-negotiable importance of a clear mission, vision, and values to ensure your content generates authentic revenue.
To keep your show growing, we cut through the noise with Content Strategy and Planning. No more haphazard ideas—we equip you with a systematic approach. Our coaching covers everything from pinpointing your target audience and dissecting their pain points to building a robust content calendar that actually works. We break down how to ideate compelling topics, structure engaging episodes that hook listeners, and craft captivating show notes that drive real engagement. Plus, we introduce frameworks for evergreen content, ensuring your efforts keep paying dividends long after initial publication.
Production and Promotion are central themes because, let's be real, you need to sound and be seen like a pro. We demystify the technical aspects, exploring essential equipment, advanced recording techniques, and editing best practices for professional-grade audio. Beyond the mic, we dive deep into the art of promotion: effective launch strategies, leveraging social media like a boss, cross-promotion tactics, and SEO optimization for maximum discoverability. We show you how to repurpose content across platforms, extending your reach and impact without reinventing the wheel.
Understanding your audience's journey is paramount, leading us to Audience Engagement and Community Building. We equip you with strategies to cultivate a loyal listenership, drive those crucial reviews, and build a vibrant community around your brand. We unlock the power of interactive content, Q&A sessions, and leveraging listener feedback to refine your offerings and forge stronger connections.
Finally, we bring it all together with Monetization and Business Growth. We unveil diverse revenue streams beyond traditional sponsorships, including leveraging your podcast to sell products, services, and courses. We explore affiliate marketing, membership models, and the undeniable power of lead generation through your content. We provide the insights you need to scale your business, build a high-performing team, and optimize your processes for sustainable, explosive growth.
Our style? Energetic, direct, and relentlessly practical. We bring you real-world examples, personal anecdotes, and step-by-step guidance—all designed to ignite your action and deliver tangible results. Feed Your Brand isn't just about launching a podcast; it's about building a powerful media asset that fuels your business, amplifies your message, and solidifies your position as an authority in your field. Join us and unlock the immense potential of strategic content