Feed Your Brand

Doing guest interviews is recommended for your first 50 podcast episodes to grow your following and audience reach. But after getting past the 50-episode mark, it is advisable to focus more on solocasts and topic-driven podcast episodes. Tom Hazzard and Tracy Hazzard explain how this discussion format lets you share more about yourself and create a deeper connection with your listeners. They present tips on generating topics and aligning your conversations with the needs of your audience. Tom and Tracy also talk about the ineffectiveness of formulaic interviews and extremely short podcasts with little to no value.

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Consistency begets consistency. If you wish your audience to continue tuning in to your podcast, then you should maintain the same commitment to producing the episodes they’re expecting. In this episode, Tom Hazzard dives deep into this single most important issue and aspect of podcasting: consistency. He provides real life samples and context that highlight the importance of being consistent in publishing your episodes. While this can be challenging for those who are pressed for time, Tom tells you not to worry by sharing tips on how. Tune in to find out what these are and lead your show to success!

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To guest on a podcast is one thing but to become the show’s guest host is a different level of value add altogether. Have you heard of podcast swap? It’s a term in the industry for when podcast hosts swap and guest on each other’s show, taking the reins to a different audience. In this episode, Tom Hazzard and Tracy Hazzard break down the things you need to know about podcast swap and the value it brings to your show. And to do it effectively, you need to choose the right host. Tracy shares the three criteria to help you find the person to bring on to your show and discusses some models and strategies to grow. Join Tom and Tracy as they share this exciting way to spice up your podcast while getting more value.

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With so many podcasts available today, it's essential to optimize your searchability and stand out from the crowd. In this episode, Tom Hazzard delves into the keys to boosting your podcast show's visibility and attracting more views. He shares three search keys that can help you achieve just that. From understanding search algorithms to optimizing show descriptions, Tom covers the essential tactics that can help you improve your podcast's discoverability. Whether you're a new podcaster looking to take your show to the next level or a seasoned pro looking to build an audience, this episode is packed with valuable insights and actionable tips. Tune in now and discover the secrets to podcast discoverability!

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Podcasts have become the most efficient safe haven of free speech these days. But when attracting sponsors to your show, you may have to review your topics and the way you approach your entire production. Tom Hazzard and Tracy Hazzard present practical tips on getting the right sponsorship for your podcast. They explain how to design your show structure according to your target sponsors, the optimal areas to put ad rolls in your episodes, and why you should always be consistent in releasing your work. Tom and Tracy also talk about the best sponsorship types that can help maximize your impact and the tremendous value small sponsors can bring to your podcast.

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Scaling your podcast audience requires securing high-value interview guests and executing strategic guest-swapping tours without drowning in administrative outreach. While manual pitch research, cold email follow-ups, and agency retainers demand immense time and capital, dedicated matching software streamlines the discovery and vetting pipeline. Strategic podcasters can utilize automated profile-matching algorithms to filter candidates by show maturity, publishing frequency, host-guest status, and specific audience demographics. Setting strict vetting criteria and leveraging multi-track verification ensures every guest appearance delivers authentic, high-converting value to both listener communities.

Optimizing your podcast interview pipeline relies on establishing an authoritative profile, conducting visual and audio quality checks, and maintaining accurate host-guest records. Rather than sending generic pitch templates or relying on superficial follower counts, creators should vet prospective matches by listening to initial episode segments, reviewing website domain authority, and verifying active publishing schedules. Completing explicit host profiles, integrating verified RSS feed links, and providing timely platform reviews trains backend matching engines to deliver higher-quality recommendations over time. Using structured, low-cost matching tools transforms guest acquisition into an efficient, repeatable system that expands your reach across relevant shows.

With OpenAI and ChatGPT, the world of AI-generated content is about to begin. ChatGPT can actually learn from its mistakes and constantly improve with its reinforcement learning. While that sounds great, that does not spell the end for human-generated content. At the end of the day, people can still tell if something is fake or AI-generated. Your own human voice is still going to be much more powerful compared to an AI's. Learn exactly why today!

Join Tom Hazzard and Tracy Hazzard as they share their insights on the future of AI-generated content and why it's not enough to overtake human-made content. Discover what OpenAI is and why ChatGPT is all the rage right now. Just how far can artificial intelligence learn? Find out today!

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Podcasting is one of the most powerful tools for building your brand. But if you've ever been a podcast host, you know that it doesn't always come easy. In this episode, Tom Hazzard and Tracy Hazzard show you why podcast hosting companies quit and what you can do to avoid it. The truth is that when you run a podcast business, you're responsible for everything from how your content looks to how fast your site loads. And if there's one thing that can really slow down your growth rate—and make it harder for you to keep up with demand—it's when things go wrong with your podcast hosting service provider. So tune in now and learn how you can ensure you don’t fall in the same pit of failure!

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Tom Hazzard and Tracy Hazzard are going to share why they use the rule of three when measuring Podcast Marketing ROI. Because how do you measure the ROI of your intangibles for your podcast? How do you measure how many listeners you have, and what's actually making them come back? And are you just going to quit if you don't get the numbers you want? These are some of the questions you should be asking right off the bat if you want to see success. Tune in so you can understand how to measure your success.

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One of Tom Hazzard’s clients asked for his help about recovering a lost podcast video. Thankfully, Tom knows the solution for such an issue, and he now shares it to everyone. In this episode, he explores the amazing features of Zoom that can be used to record podcast episodes without the risk of losing it forever. Tom also explains how to use the application’s technical capabilities to showcase your creativity in editing and improving your show’s overall quality.

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