Feed Your Brand

Podcasts are one of the most efficient platforms to integrate your product promotions into. But if you do this in an unnatural and annoying way, you will bore your audience to death and push them away from getting your offers. Tom Hazzard and Tracy Hazzard share practical tips on making effective product promotions without actually selling from your podcast. They discuss how to present your offers in the most enticing manner, whether you’re selling a tangible product or service, without turning your show into a boring webinar or a glorified advertisement.

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In this day and age of social media, it may seem smart to have your presence be felt across its many platforms. After all, the wider you cast your net, the more you can attract, right? But what if we tell you that this is not wise advice all of the time, especially when you are still starting out as a podcaster? In this episode, Tom Hazzard and Tracy Hazzard discuss why you should begin your podcast social media promotion on only one platform. They give great advice and recommendations for new podcasters, sharing real-life examples from their shows. At the heart of it, it is about knowing who your audience is. Join this conversation and gain valuable insights on spreading your message and growing your brand!

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At some point in our podcasting journey, we stumble upon some creative blocks that often keep us stuck from producing at our best. These blocks could happen at the beginning of your journey or in the middle. Either way, they disrupt our flow, pulling us out of that momentum, and, worse comes to worst, podfading happens. The good thing is you’re not alone in feeling these things. Tom Hazzard and Tracy Hazzard help you in this episode. Together, they discuss the top three blocks that are common among podcasters and how you can remove them so you can get your show back in the flow. They dive deep into the importance of a collaborative environment, having a system process in place, and learning to believe in yourself. Join this insightful conversation and reclaim that creative flow back into your show!

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Are landing pages really that helpful to our businesses? Did we really increase our audience through it, or did it perhaps only annoy them and make things worse? In this episode, Tom Hazzard and Tracy Hazzard discuss all things about podcast landing page, what it really does for your business, and what its best components are to achieve the best results. Tune in to learn the dos and don'ts when creating your landing pages and how to effectively gain audience traction!

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If you are producing outstanding podcast content, you might as well make sure that it possesses long-term residual value. One of the most effective ways to accomplish this is by creating your own podcast website and doing consistent blog creation. Tom Hazzard explains how turning your episodes into keyword-rich verbal SEO blogs can generate tremendous traffic even months or years after publishing them. He also discusses Google's new data about search relevancy, why WordPress is the best website platform to use, and the power of SEO-designed descriptions in improving search rankings.

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Programmatic advertising is a widely known term in marketing these days. At first, it sounds like an excellent opportunity of monetizing a podcast. But is it really what your brand needs? In this episode, Tom Hazzard explains how programmatic ads impact audience behavior and experience, which is actually not that great when implemented in most niche podcasts. Tune in as we peel back the curtain on programmatic ads to help you find much better ways to monetize your show and build a meaningful rapport with your listeners.

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Inviting great guests and producing engaging episodes are not the only requirements to build a strong podcast following. You must also be wary of negative SEO that could destroy your online presence. Tom Hazzard and Tracy Hazzard share tips on addressing black hat SEO tactics, malicious posts, and content hijacking that could mess up your podcast’s online reputation and rankings. They explain how to bury negative search terms deep into Google search results by creating relevant and keyword-rich content. Tom and Tracy also emphasize the need for a well-audited business website, which is one of the main reasons for negative SEO if not managed properly.

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You’d think that a topic like determining explicit content in a podcast is straightforward, but it has a lot of nuances that even seasoned podcasters can misunderstand. In this episode, Tom Hazzard explains why we need to understand Apple’s explicit content guidelines and takes a deep dive on how to navigate it. Universally speaking, podcasting is a safe haven or free speech. There is no broad controlling authority that determines what can be said and what can’t. Individual platforms are responsible for creating their own content policies around them. But in practice, all these platforms are just following the lead of Apple – which basically invented this industry and is the only platform with somewhat defined policies around explicit content. Join in and get to know everything you need to know about these policies and avoid getting your podcast delisted for something completely avoidable.

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Maintaining a regular posting schedule for your podcast is essential in attracting a dedicated following of loyal fans. How do you ensure that you’re going to regularly show up for your listeners without imposing too much on your personal schedule? For most podcasts, batch recording is this critical piece. In this episode of Feed Your Brand, Tom Hazzard explains the massive benefits of recording your podcast episodes ahead and in batches in terms of maintaining posting consistency without making your schedule too hectic. Tom also gives some advice on how to prepare for batch recording, how to schedule posting, how to set up interview schedules with your podcast guests, and more. Tune in and learn this strategy that’s been one of the keys to our success here at Podetize!

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1Aside from inviting interesting guests and crafting an engaging discussion, podcasters must constantly keep their enthusiasm at high levels. If podcasting energy is way too low, expect the audience to get bored and jump into other shows instead. Tom Hazzard and Tracy Hazzard share tips on how podcasters, whether they are doing a solocast or co-hosting with another person, should improve on this aspect without faking their personalities or coming across as trying hard to be relatable. They also talk about the careful use of AI tools when editing podcasts to avoid making episodes that sound too artificial.

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