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Feed Your Brand
Feed Your Brand episodes
- How To Create A Podcast Playlist That Attracts Binge Listeners?
You want more audience engagement to boost the brand recognition of your show. You need crucial tips to help increase your podcast listeners. Listen to Tom Hazzard and Tracy Hazzard as they discuss how you can create a podcast playlist that attracts binge listeners. They dive deep into highlighting episodes, creating categories, and providing value to them. How will you repurpose your show and create power for your website? Tune in to learn how you can focus on the value you’re creating, organize episodes around it, and grow your business!
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
45 min - Achieve Your Podcasting Goals Faster By Streamlining Your Podcasting Process With Alex Sanfilippo
If you haven’t already streamlined your podcasting process, you might miss out on some key growth opportunities for your show. In this episode, Alex Sanfilippo joins Tracy Hazzard to discuss how you can do just that and achieve your podcasting goals better. Alex is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. In short, this guy knows what he’s talking about when it comes to podcasting. Join as they exchange insights on how to simplify your process, along with tips on narrowing your guest list, authentically growing your listenership, and monetizing your show, all while still adding value to your audience. Take your business to the next level with these golden nuggets by tuning in.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
1 hr 1 min - How To Create An Inviting Podcast Intro That Hooks Listeners?
An inviting podcast intro is what hooks your listener—be it a binger or a newcomer—into listening to the rest of your episode. In this episode, Tom Hazzard and Tracy Hazzard share their practical tips and insights on how you can create an intro that brings people in. They cover everything from the length of the intro, the music, the voiceover, and the content. Plus, learn about an exciting new feature that makes creating and changing intros more painless when you host your podcast on Podetize.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
41 min - How To Promote Your Podcast Using LinkedIn Newsletter And Smart Links
Join Tracy Hazzard on today’s Feed Your Brand Masterclass episode as she breaks down how you can promote and boost your podcast using LinkedIn Newsletter and Smart Links. You probably already have a LinkedIn account and connections, so why not make the most of it by turning it into an avenue to gain more traction for your website? Get all the tips and practical advice on how to do just that by tuning in to this episode!
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
17 min - The Benefits Of Having A Private Podcast For Your Business' Brand And Marketing With Raphie Wagner
There are indeed so many ways to use a private podcast. Whether you are a solo- entrepreneur or a larger business, it's unlimited. Today, Raphie Wagner, a Certified Strategist Program Manager at Podetize, shares ways to use a private podcast for your business, work culture, and marketing. A podcast strategist and consultant with a demonstrated history of working in the podcast production industry, Raphie is skilled in coaching, podcast project management, strategic planning, and research. Tune in to learn how private podcasts benefit your business' brand and marketing.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
24 min - Why Sound Quality Really Matters In Podcasting?
Does podcast sound quality matter? Yes. Why? In this episode of Feed Your Brand, Tom Hazzard discusses just how your audio impacts not just the quality of your podcast but also your message. Tom emphasizes that you don’t need to spend thousands of dollars on professional equipment to get the quality you want. Tune in as he shares tips and tricks that will propel your podcast audio to the level you need it to be.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
21 min - Tips To Make Podcast Guest Booking Easier To Please Guests
Guest booking is one of the most essential aspects of running a podcast. You need to make this process as friction-free as possible. This means having your Zoom settings all set, your homework fully researched, and your guest's information written down. Join Tom Hazzard as he shares some easy-to-do tips so that you can provide your guests with the best podcast experience. Discover some Zoom tips for automatic recording. Find out how you can get guest info seamlessly. And, learn how to create a simple, yet organized, guest booking system today.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
26 min - Why Should You Add TikTok To Your Marketing Plan And How It Benefits Your Podcast
Do you know that TikTok is THE fastest growing social media application? That’s only one of the many reasons why you should add TikTok to your podcast marketing plan. Hosts Tom Hazzard and Tracy Hazzard sit with Whitney Lauritsen, a podcaster, social media advisor and wellbeing content creator. Whitney shares how TikTok is a place to create authentic bite-size video content that’s fast-paced and binge-able. It’s one of the best ways for you to drive more people to your podcast. To do that, make sure to link to your podcast on your bio. Don’t forget to optimize your captions and call-to-actions. Join in for more actionable tips!
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
32 min - Clubdeck Review: The Clubhouse App To Make Social Audio Remarkably Easy With Cody Hanify
A special guest takes over today’s episode! Cody Hanify works internally with the sales department for Podetize. He is a podcaster, stage actor, and short film producer based in Orange County, California. In this episode, Cody reviews the new Clubhouse App called Clubdeck, a third-party desktop app described as the “super powers for content creators on Clubhouse” by its creators. Listen to learn about all its neat new features and how you can make the most of it for your content creation.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
19 min - Low Paying Podcast Advertising Rates: Is it Worth Selling to Your Audience?
Are podcast advertising rates worth what it’s doing to your audience growth? In this episode, Tom Hazzard and Tracy Hazzard weigh in on low-paying podcast rates and how it affects podcasters and brands alike. Nowadays, podcasting is the only thing that’s working anymore. Brands need to see the value of podcast ads, and podcasters should get to set the rates for their show with the value they offer. Tom and Tracy explain the benefits of having niche audiences and the difference between reach and conversion. Tune in to learn all about it.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
25 min
About Feed Your Brand
From the publisher's feed
Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic…
advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your niche. This isn't just a podcast; it's your live mentorship and coaching, designed to fuel your thriving brand, attract your ideal audience, and generate consistent revenue. As proud supporters of PodcastersUnited.org, a non-profit movement created by podcasters, for podcasters, about podcasters, we provide all this—the podcast, mentorship, and coaching—FREE to Podcasters!
This year, in our live sessions, we've tackled every critical facet of the content creation ecosystem, starting with the absolute bedrock: Mindset and Foundation. Your hosts and mentors, Tracy Hazzard and Tom Hazzard; founders of the top independent podcast hosting and podcast AI production platform; have each recorded over 1500 podcast episodes, launched over 1200 shows guiding pros like you (and helped new creators avoid common pitfalls) through establishing a robust monetization strategy, building a scalable business model, and laser-focusing your unique brand story. We hammer home the non-negotiable importance of a clear mission, vision, and values to ensure your content generates authentic revenue.
To keep your show growing, we cut through the noise with Content Strategy and Planning. No more haphazard ideas—we equip you with a systematic approach. Our coaching covers everything from pinpointing your target audience and dissecting their pain points to building a robust content calendar that actually works. We break down how to ideate compelling topics, structure engaging episodes that hook listeners, and craft captivating show notes that drive real engagement. Plus, we introduce frameworks for evergreen content, ensuring your efforts keep paying dividends long after initial publication.
Production and Promotion are central themes because, let's be real, you need to sound and be seen like a pro. We demystify the technical aspects, exploring essential equipment, advanced recording techniques, and editing best practices for professional-grade audio. Beyond the mic, we dive deep into the art of promotion: effective launch strategies, leveraging social media like a boss, cross-promotion tactics, and SEO optimization for maximum discoverability. We show you how to repurpose content across platforms, extending your reach and impact without reinventing the wheel.
Understanding your audience's journey is paramount, leading us to Audience Engagement and Community Building. We equip you with strategies to cultivate a loyal listenership, drive those crucial reviews, and build a vibrant community around your brand. We unlock the power of interactive content, Q&A sessions, and leveraging listener feedback to refine your offerings and forge stronger connections.
Finally, we bring it all together with Monetization and Business Growth. We unveil diverse revenue streams beyond traditional sponsorships, including leveraging your podcast to sell products, services, and courses. We explore affiliate marketing, membership models, and the undeniable power of lead generation through your content. We provide the insights you need to scale your business, build a high-performing team, and optimize your processes for sustainable, explosive growth.
Our style? Energetic, direct, and relentlessly practical. We bring you real-world examples, personal anecdotes, and step-by-step guidance—all designed to ignite your action and deliver tangible results. Feed Your Brand isn't just about launching a podcast; it's about building a powerful media asset that fuels your business, amplifies your message, and solidifies your position as an authority in your field. Join us and unlock the immense potential of strategic content