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Feed Your Brand
Feed Your Brand episodes
- How To Make A Show That Millennials Will Love And Binge-Listen? With Alexandra Hazzard & Cody Hanify
How do you make a show that millennials will love? Tracy Hazzard talks with Alexandra Hazzard, the Chief Operations Officer of Podetize, and Cody Hanify, who works at the Sales Department with Tom. They discuss how millennials value honesty and community most of all. If you could be vulnerable in your podcast by sharing your personal experiences, they would love to binge-listen to you. It’s also important that your niche is relevant to the topic they’re looking for. So make sure to get your SEO right. Paste your transcript on your blog. Put important links you mentioned. When your show is found on Google, it’s easier for them to find you. If you want to learn more about attracting millennials, tune in!
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
40 min - Podcast Blog SEO: How Can Bad Links Penalize Your Site?
Your website is an integral part of your platform as a podcaster. To track the growth and the success of your show, you have to monitor your podcast and website analytics. So, how do backlinks come into play? Are they still relevant in 2022? Tom Hazzard takes over this episode to talk to you about how to get valuable backlinks and avoid bad links that can penalize your site. Tune in as Tom dives deep into the integral role of backlinks in keeping your website afloat. Don’t miss this opportunity to get very valuable backlinks to your website and benefit from them.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
27 min - Short-Season Podcast: Is It Worth Your Time And Effort?
Should you do a short-season podcast? Is the effort worth it, and how many episodes should you make? Tom Hazzard answers these questions for us in this episode as he delves into short-season formats and podcasting. Tom looks at the pros and cons of seasonal formats and how to make these formats work for you. Tune in for more lessons on building your listener base and loyalty as you feed your brand.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
18 min - What Is The Latest Most Ideal Podcast Episode Length That Wins Listeners?
Podcast length is a hot topic, especially for people new to podcasting. So what is the ideal podcast length if you want to win over new listeners? Tom Hazzard and Tracy Hazzard explore these questions and more in this episode. Tom and Tracy look at the things that influence episode length and how you can determine the right episode length for your podcast. Tune in, and don’t miss out on the answer to this burning question.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
15 min - Dos And Don'ts To Develop An Effective Podcast Brand Reputation Management
What is brand reputation management? First of all, this is not something you want to have to deal with, but it’s good to have the tools necessary to combat it when worst comes to worst. In this episode, Tom Hazzard and Tracy Hazzard share the top dos and don’ts to help you develop an effective podcast brand reputation management strategy. Everything you do or say online leaves a footprint, and it won’t always be good. Knowing what to do to rehabilitate your image or just bury down the bad stuff is key. Don’t miss out on this episode for more tips to tackle negative publicity online.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
28 min - Headphones Vs. Earbuds Vs. AirPods: Which Is The Best Podcasting Audio Equipment?
Your voice is the core of the episode, and the best way to convey your message is through a good set of audio equipment. Like any host, you would want your recordings to go smoothly. Technical issues are inevitable, but they would be the last thing you’ll worry about when you invest in the best podcasting audio equipment. In this episode, Tom Hazzard talks about the importance of quality audio in a podcast and weighs the differences between headphones, earbuds, and AirPods as podcast audio equipment. Listen in as he shares tips on enhancing your audio quality, especially if you’re a beginner at podcasting.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
23 min - Podcast Guest: How To Actually Get Them To Easily Open Up And Start Amazing Discussion
Hosting a podcast is not easy, but taking on a guest is even ten times harder. Your audience expects an open and honest discussion in every episode, but it takes a lot of work and trust to get to that point. Tom Hazzard and Tracy Hazzard are back to talk about pulling out and maximizing great discussions with your guest. Tom and Tracy recall their past experiences and the times they struggled most to get an authentic response. Listen in and learn more as they share how you can get your guests to open up and spark a great conversation.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
31 min - Splitting Up With Your Podcast Co-Host: Make Sure To Secure These Things
Almost no two podcast co-hosts think about splitting up when they’re just starting their show. The excitement of creating amazing content together can easily make you think you’re going to do this together. But things don’t often turn out that way. Whatever the cause, co-hosts do split, and it often causes problems as to who controls the podcast. If you want the show to remain in your hands (or in your partner’s hands, whichever the case may be), you have to plan your exit ahead. In this episode. Tracy Hazzard and Tom Hazzard discuss the three most important things to secure to avoid access and ownership issues after splitting up with your co-host. All three of these are non-negotiable, so plug those earphones in!
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
33 min - The Perfect Timing To Sell On Your Podcast Episode Without Sounding Too Salesy
How do you find the perfect timing to advertise on your podcast? Is it right off the bat? Or is it after a few episodes in? We take a stab at answering these questions and more as Tom Hazzard and Tracy Hazzard dissect podcast advertising. They look at several factors that podcast hosts need to keep in mind when it comes to monetization. Tom and Tracy also share insights and their own experiences with promos and advertising. Get ahead your podcasting game with strategies from the best in the business.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
37 min - Why Does Being A Podcast Listener Boost Your Chance Of Being A Successful Podcast Host?
Are you an avid podcast listener? If so, you might just have the one thing you need to start a successful podcast. Listening is an integral part of taking in information, and in turn, relaying that information to others. Podcasts are one of the best ways to get your voice out there and reach people with the same values and goals as you. Podcast veterans, Tom Hazzard and Tracy Hazzard, share with us how being a podcast listener allows you to learn the basics of podcast interactions and make you a successful podcast host. Listen in and learn more as Tom and Tracy talk about the specific factors that can make you and your podcast a success.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
26 min
About Feed Your Brand
From the publisher's feed
Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic…
advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your niche. This isn't just a podcast; it's your live mentorship and coaching, designed to fuel your thriving brand, attract your ideal audience, and generate consistent revenue. As proud supporters of PodcastersUnited.org, a non-profit movement created by podcasters, for podcasters, about podcasters, we provide all this—the podcast, mentorship, and coaching—FREE to Podcasters!
This year, in our live sessions, we've tackled every critical facet of the content creation ecosystem, starting with the absolute bedrock: Mindset and Foundation. Your hosts and mentors, Tracy Hazzard and Tom Hazzard; founders of the top independent podcast hosting and podcast AI production platform; have each recorded over 1500 podcast episodes, launched over 1200 shows guiding pros like you (and helped new creators avoid common pitfalls) through establishing a robust monetization strategy, building a scalable business model, and laser-focusing your unique brand story. We hammer home the non-negotiable importance of a clear mission, vision, and values to ensure your content generates authentic revenue.
To keep your show growing, we cut through the noise with Content Strategy and Planning. No more haphazard ideas—we equip you with a systematic approach. Our coaching covers everything from pinpointing your target audience and dissecting their pain points to building a robust content calendar that actually works. We break down how to ideate compelling topics, structure engaging episodes that hook listeners, and craft captivating show notes that drive real engagement. Plus, we introduce frameworks for evergreen content, ensuring your efforts keep paying dividends long after initial publication.
Production and Promotion are central themes because, let's be real, you need to sound and be seen like a pro. We demystify the technical aspects, exploring essential equipment, advanced recording techniques, and editing best practices for professional-grade audio. Beyond the mic, we dive deep into the art of promotion: effective launch strategies, leveraging social media like a boss, cross-promotion tactics, and SEO optimization for maximum discoverability. We show you how to repurpose content across platforms, extending your reach and impact without reinventing the wheel.
Understanding your audience's journey is paramount, leading us to Audience Engagement and Community Building. We equip you with strategies to cultivate a loyal listenership, drive those crucial reviews, and build a vibrant community around your brand. We unlock the power of interactive content, Q&A sessions, and leveraging listener feedback to refine your offerings and forge stronger connections.
Finally, we bring it all together with Monetization and Business Growth. We unveil diverse revenue streams beyond traditional sponsorships, including leveraging your podcast to sell products, services, and courses. We explore affiliate marketing, membership models, and the undeniable power of lead generation through your content. We provide the insights you need to scale your business, build a high-performing team, and optimize your processes for sustainable, explosive growth.
Our style? Energetic, direct, and relentlessly practical. We bring you real-world examples, personal anecdotes, and step-by-step guidance—all designed to ignite your action and deliver tangible results. Feed Your Brand isn't just about launching a podcast; it's about building a powerful media asset that fuels your business, amplifies your message, and solidifies your position as an authority in your field. Join us and unlock the immense potential of strategic content