Feed Your Brand

Advertising on podcasts and shows are a great marketing tool, and effective podcast advertising means improved conversion of your listeners, increasing sponsor reach and adding a tidy sum to your profits. In this episode, Tom Hazzard and Tracy Hazzard analyze podcast advertising and promotions to show us what works and what doesn’t. They share their strategies in crafting and deploying ads and promotions to best capture the audience’s interest. Tune in for more podcasting tips and tricks in this episode of Feed Your Brand.

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

Every podcaster wants a successful show. However, there are some basic things every podcaster should do that not everyone is doing! Tom Hazzard is here to tell you the three fundamental tips on improving and promoting your show. Doing these three things will help you boost your show and increase your engagement on your site. Stay tuned to learn more about how to make the most of your content and resources and feed your brand!

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

How can you drive more people towards your show? An easy answer would be to get any of the three: sponsors, partners, or affiliates. Tracy Hazzard rocks this episode by discussing how you can build your brand while still being in control of your show. Take control of everything but you have to be careful of the pitfalls. Also, learn how you can even be all three by yourself. Learn all of that in today's episode.

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

Are you stuck with writer's block, looking for your podcast's next topic? It may seem difficult at first, but it becomes a simple matter if you know the tips and tricks. Knowing your niche and audience goes a long way, and in this episode, Tom Hazzard shares a few more things you need to keep in mind. Tom analyzes what guests bring to the table when choosing topics and why you should keep your focus narrow. Tune in for more podcasting tips and tricks from Tom and learn how to make your show the best it can be.

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

A lot of podcasters are creating video content. However, not all of them are optimizing it. There are benefits to uploading video content on social media, but there is a hidden power in embedding YouTube videos into your website. In this episode, Tom Hazzard explains how embedding videos into your blog posts or anywhere on your website can increase your engagement and attract more viewers. Stay tuned for more tips on video content creation that will help Feed Your Brand!

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

Promoting everywhere isn't as good as being intentional and specific about where you're promoting and who you're targeting. In this episode, Hosts Tom Hazzard and Tracy Hazzard share intentional podcast promotion tactics you need to know if you want to succeed. Remember, time is way more valuable than money. Don't spread your time too thinly over platforms your core listeners don't use. Instead, focus on learning one social platform at a time where you know your valuable listeners are. Are you itching for more tactics? Tune in! 

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

A lot of people are asking how tags are important for someone who is doing a podcast, or, indeed, if tags are important at all. Tom Hazzard jumps in for a quick client coaching call to discuss how tags came to be and how their role has changed as the internet changed. Join in and find out if tags are still relevant for podcasts, blog posts, and videocasts on YouTube. You might be surprised by the answer, and perhaps even more so by the exception to the rule. Tune in for more!

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

Consistency is key to success. If you want your podcast to reach more people, then you need to make sure you have consistent podcast titles. In this episode, Tom Hazzard discusses why your podcast title needs to be consistent across all platforms. Tom delves into the reasons why titles are often relegated to the backburner and why they shouldn’t be. He looks at keywords and why consistency matters, especially for SEO and content marketing. Tune in for more podcasting tips and tricks from one of the best in the business.

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

There is a difference between livestreaming and video podcasting, and you can't just get your whole livestream and convert it into a podcast. There's some editing and preparations that need to be done beforehand. Learn a few tips and tricks on how to make repurposing your livestream into a podcast easier. In this episode, Tom Hazzard discusses how he and Tracy do livestreaming for their brand. Learn how to acknowledge your audience, what energy level you should be at during a livestream, and more. Also, discover a few neat tricks that you can do regarding Zoom and slide-sharing today!

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

Why should you, a podcaster, start considering putting out video content, and what do you need to do just that? In this episode, Tom Hazzard breaks down which equipment you need to launch podcast video content and increase your exposure. Video is the currency of social media and is currently one of the best ways to attract listeners and expand your audience. Don’t have the budget for a complete set of quality equipment? Tom is here to offer budget-friendly options and give tips on making the most out of the tools you likely already have! Join in to find out more about the tools you need to feed your brand in video format!

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/