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Feed Your Brand
Feed Your Brand episodes
- Apple Podcast Industry Statistics You Can Use To Help You Stand Out
Are you wondering what the latest Apple Podcast Industry Statistics are? Listen to this episode as Tom Hazzard walks you through interesting numbers you need to know to level up your game. Apple is the dominant listening destination, and it hosts 98% of podcasts. If you want to stand out, you need to submit your podcast to Apple and meet their requirements. That'll make your show valid. Hop on this episode to educate yourself on the current podcast stats. You won't regret it!
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22 min - Listener Engagement: Effective Ways To Foster Audience Participation And Comments
Do you know what gets listeners to subscribe to your podcast? Listener engagement. That is what builds your brand and your subscriber numbers. This could be the fun little conversations on social media or using the right call to action. All of these things play a pivotal role in making your podcast a success. Join Tom Hazzard and Tracy Hazzard as they give you tips on how you can engage with your listeners. Learn how to have one website for everything so as not to confuse people. Learn how blog posts and social media posts help build connections. Discover more tips and tricks by listening today.
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30 min - Building Your Podcast Brand To Solidify Your Presence In The Digital World
When you have a podcast, you must know that it’s very important for your name to stand out and pique the interest of your target market. How will you bring your words together to form something compelling for them? How do you build your podcast brand that makes it fun to check out? Join your hosts Tom Hazzard and Tracy Hazzard as they discuss effective strategies in building your podcast branding for increased audience engagement. Are you simple and descriptive of it? Does your name fit what the topic of your podcast is all about? Dive deep into this episode to learn how to create a stronger trademark, add value to your listeners’ experience, and grow your business.
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32 min - Podcast Guesting: Is It Worth Your Time And Money?
Are you considering guesting on podcasts? Or, are you taking every podcast guesting invitation that comes your way without a second thought? In today's episode, Tom Hazzard and Tracy Hazzard discuss podcast guesting as a marketing strategy and the benefits you can potentially get from doing them. Not every guesting opportunity will reap the rewards you need. It's important to establish the criteria that align with your purpose and get that right match. With the right interview, the time and money you invest will return in some way, shape, or form through brand reputation, increased sales, listener bumps, or an influx of new subscribers. Tune in to learn more about what you should be considering before you engage in podcast guesting in this episode of Feed Your Brand.
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24 min - Getting New Listeners To Tune In: Leveraging Your Past Episodes To Drive Interest
While we always want our new podcast episodes to be fresh and relevant, our past episodes still have a lot of value. The back catalog is as great resource, especially for new listeners. In this episode, Tracy Hazzard and Tom Hazzard look at several ways to make the most of your podcast’s past episodes. They give several tips and describe what they do to leverage older content. Tune in to this informative episode and learn more about the world of content creation and podcasting.
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29 min - Bonus Episode: Level Up Your Show And Ride The Highs Of The September Boost
September marks the start of the fall season, but it also signals the best time for podcasters. The September Boost is a phenomenon in the podcast space where, year after year, we see a spike of listeners. In today’s bonus episode, Tracy Hazzard gives you quick tips and tools on how to make the most of that surge. Tune and get strategizing on how to take your show to the next level this September!
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6 min - What ADA Compliant Website Advice Should You Adopt To Make Your Podcast Website Surprisingly Better?
While it may seem like a bit of a hassle at first, making an ADA compliant website has many benefits, both for you and your customers. It may take some work and some reconfiguring, but the rewards are definitely worth it. In this episode, Tom Hazzard and Tracy Hazzard look at the recent push for ADA compliance in web pages and what it means for many web-only businesses. Tracy and Tom also look at a few critical areas where accessibility is key and where ADA compliance reaps benefits. Tune in and learn more about ADA compliance and what it can mean for you.
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- Here’s How »
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32 min - How Your Podcast Cover Art Logo Can Attract The Right Listeners - Proven Advice Every Podcast Needs
As you build your podcast business, you want to ensure that every aspect works well for your listeners. Your podcast cover art is an important factor to consider. Is it attracting the right listeners? If not, you must understand why your show is not attracting people and build strategies to make them interested. Join your hosts Tom Hazzard and Tracy Hazzard in this episode as they discuss how important your cover art logo is and how you could create or change it to look perfect. Learn how to entice people to give your podcast show a try and make a great impact! If you're ready for your cover-up to make some changes, take a listen to this episode so you could get insights and make your decisions.
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- Here’s How »
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25 min - Make The Perfect Podcast Guest Introduction To Excite Listeners & Win Clients
The podcast guest introduction isn’t just a formality with your guest. It also helps set you up for success. In this episode, Tom Hazzard and Tracy Hazzard talk about podcast guest introductions and why they are so important, especially in building relationships with your guest. They also talk about how crafting guest introductions helps win clients. Tune in and learn the tricks of the podcast trade.
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19 min - How to Earn More Keynote Speaking Opportunities From Your Podcast
If you want to have keynote speaking opportunities from your business podcast, you must know what effective strategies you need to execute to spark the interest of your audience. The first thing you have to consider is how you speak. How can we be amazing communicators? In this episode, Tom Hazzard and Tracy Hazzard discuss how to use your podcast to get speaking engagements. Tracy emphasizes that it shouldn't be hard if you’re doing your podcast the right way. The more people you drive to your talk, the more likely you’ll get your next speaking engagement. It’s time to learn and enrich your knowledge with incredible ideas to grow your podcasts successfully.
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- Here’s How »
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23 min
About Feed Your Brand
From the publisher's feed
Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic…
advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your niche. This isn't just a podcast; it's your live mentorship and coaching, designed to fuel your thriving brand, attract your ideal audience, and generate consistent revenue. As proud supporters of PodcastersUnited.org, a non-profit movement created by podcasters, for podcasters, about podcasters, we provide all this—the podcast, mentorship, and coaching—FREE to Podcasters!
This year, in our live sessions, we've tackled every critical facet of the content creation ecosystem, starting with the absolute bedrock: Mindset and Foundation. Your hosts and mentors, Tracy Hazzard and Tom Hazzard; founders of the top independent podcast hosting and podcast AI production platform; have each recorded over 1500 podcast episodes, launched over 1200 shows guiding pros like you (and helped new creators avoid common pitfalls) through establishing a robust monetization strategy, building a scalable business model, and laser-focusing your unique brand story. We hammer home the non-negotiable importance of a clear mission, vision, and values to ensure your content generates authentic revenue.
To keep your show growing, we cut through the noise with Content Strategy and Planning. No more haphazard ideas—we equip you with a systematic approach. Our coaching covers everything from pinpointing your target audience and dissecting their pain points to building a robust content calendar that actually works. We break down how to ideate compelling topics, structure engaging episodes that hook listeners, and craft captivating show notes that drive real engagement. Plus, we introduce frameworks for evergreen content, ensuring your efforts keep paying dividends long after initial publication.
Production and Promotion are central themes because, let's be real, you need to sound and be seen like a pro. We demystify the technical aspects, exploring essential equipment, advanced recording techniques, and editing best practices for professional-grade audio. Beyond the mic, we dive deep into the art of promotion: effective launch strategies, leveraging social media like a boss, cross-promotion tactics, and SEO optimization for maximum discoverability. We show you how to repurpose content across platforms, extending your reach and impact without reinventing the wheel.
Understanding your audience's journey is paramount, leading us to Audience Engagement and Community Building. We equip you with strategies to cultivate a loyal listenership, drive those crucial reviews, and build a vibrant community around your brand. We unlock the power of interactive content, Q&A sessions, and leveraging listener feedback to refine your offerings and forge stronger connections.
Finally, we bring it all together with Monetization and Business Growth. We unveil diverse revenue streams beyond traditional sponsorships, including leveraging your podcast to sell products, services, and courses. We explore affiliate marketing, membership models, and the undeniable power of lead generation through your content. We provide the insights you need to scale your business, build a high-performing team, and optimize your processes for sustainable, explosive growth.
Our style? Energetic, direct, and relentlessly practical. We bring you real-world examples, personal anecdotes, and step-by-step guidance—all designed to ignite your action and deliver tangible results. Feed Your Brand isn't just about launching a podcast; it's about building a powerful media asset that fuels your business, amplifies your message, and solidifies your position as an authority in your field. Join us and unlock the immense potential of strategic content