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Feed Your Brand
Feed Your Brand episodes
- Is It Better To Make A Reliable Show Format Or Mix Things Up Every Week?
Having a reliable show format helps keep listeners by giving them a sense of familiarity. But sometimes, familiarity can make your show stale. There is value in mixing things up, changing them to keep your podcast exciting. However, don't overdo it! In this episode, Tom Hazzard and Tracy Hazzard discuss the little tips and tricks you can use to keep your show fresh. They discuss changing and pivoting formats and changing or dropping segments. Tune in for more tips on how to keep audiences tuning in to your show.
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29 min - Why Do Curious Podcast Listeners Make Better Podcast Hosts?
Feedback from an audience is what helps create a better product. For podcasters, that audience is podcast listeners. But if you are a podcast listener already, it is easier to incorporate that feedback into your content before you even launch. This results in a better quality podcast and making you a better host right from the get-go. It’s about knowing what is attractive to an audience because you are one. Join Tom Hazzard and Tracy Hazzard as they dive deep into why curious podcast listeners make better podcast hosts in this episode. Learn best practices and get helpful tips on how you can create a better listener experience by being a curious listener yourself.
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33 min - Hit A Home Run: Tips For Launching A Successful And Bingeable Sports Podcast
Sports podcasts are on the rise with how much people care about their favorite players and teams. Learn how to start a sports podcast today with one of your hosts, Tracy Hazzard. Tracy shares three very important tips on how you can get people to binge on your content. Sports fans want to hear their favorite teams from somewhere, so be that central hub for your fans. Know your brand and command it today!
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16 min - Story-Based Podcast Descriptions That Make Your Listener The Hero
As podcasters, we have to stand out from all the noise in the digital world. One great way to do that is by crafting enticing podcast descriptions to spark the interest of our listeners. Join podcasting and monetization marketing experts Tom Hazzard and Tracy Hazzard, where they talk about creating story-based podcast descriptions so we can make our audience anticipate and check our content out. They emphasize the listeners as our heroes and the importance of assigning them to calls of action. Listen to this episode as Tom and Tracy share deeper insights on being the best guides we could be by providing solutions to our subscribers, creating success and contributing to their meaningful lives.
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34 min - Prepared For Big Events? Podcast Recording Advice For Getting Good Media Live
As things slowly start getting back to normal and more places open, events will be right around the corner. And with that comes doors of opportunities. But are you prepared for live media coverage? In this episode, Tom Hazzard and Tracy Hazzard share helpful podcast recording advice to help you get ready for a whole new world of podcasting. Get valuable insights on the right equipment to bring and the right attitude to carry before stepping out.
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30 min - Legal Consequences Of Podcast Cyberbullying & Defamation With Special Expert Atty. Maria Speth
As a podcaster, have you ever thought about how the law works for the content you create and vice versa? Did you ever stop to think about the ways your podcast content could be construed as cyberbullying or defamation? Knowing the legal consequences behind content creation and publishing is often overlooked, but it is critical in protecting the work you do and your consumers. In this episode, Tom Hazzard and Tracy Hazzard sit down with Atty. Maria Speth to discuss digital law and the legalities that more podcasters should think about. As an expert on the subject, Maria gives realistic examples of when and how lawsuits get filed within the realm of digital content. Tune in and gain valuable insights you can use for your brand.
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39 min - Best Tips for Podcast Episode Titles To Increase Listeners And Grow Raving Fans
Titles are not easy to make, even if you’re an experienced writer. With podcast episodes, the job of constructing the right title becomes even more challenging as you have to consider two (sometimes conflicting) factors: attractiveness to the target audience and attractiveness to the search engine. Every time you construct a title, you have to balance the two and once you’ve done that, try to fit everything within a limited character count! Tapping into her years of experience in podcasting and podcast production, Tracy Hazzard takes us through the basics of creating podcast episode titles that increase your listeners and get them to binge on your content. She goes through some of the most common mistakes that even experienced and top-notch podcasters commit and shares some best tips and practices on how to make your titles go from being so-so to becoming an audience magnet for your show.
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25 min - How to Build an Online Business: The Essential Guide with Pat Flynn
Some businesses venture into podcasting to further reach their goals, while some go the other way around and build their businesses from their podcasts. Pat Flynn is a great example of that and someone who has succeeded in this aspect. He is one of the most influential people in the podcasting industry, known as the man behind the Smart Passive Income Podcast and AskPat. In this episode, Tracy Hazzard crashes the podcast and interviews Pat about his story of building an online business from his podcasting venture. He offers some great insights that could inspire us to do the same ourselves, sharing further about alternative monetization, affiliate marketing, and more. Pat also dives deep into staying motivated amidst the continuous marathon of business and podcasting, learning how to invite guests, increase your audience, and produce professionally. Truly, the power of podcasting is undeniable in the opportunities it presents. Tune into this great discussion to find out about maximizing this platform to create an entire digital online business from it.
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1 hr 2 min - How to Rise to the Top: Find Your Binge Factor to Podcast Success
Whether you’re just thinking about starting a podcast or already have one and are looking for ways to increase your show’s earnings, one thing to keep in mind is it boils down to the binge factor. Today’s podcast is a presentation Tracy Hazzard did for the Utah Podcast Summit. Tracy is a former Inc. columnist and the host of four top-rated podcasts, including The Binge Factor. She shares how you can utilize consumer patterns to create highly consumable content to increase your listenership, get people to rave about them, and monetize your shows in a noisy digital world.
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41 min - Pod To Publish Book And Audiobook Masterclass For Authors And Podcasters With Juliet Clark And Tina Dietz
For many reasons, podcasters are uniquely suited to publish books and audiobooks about topics that are of interest to their existing audiences. Not the least among these is that they already have an audience in place; it’s just a matter of channeling them to another medium. Not every podcaster is cut out for this, however. How would you know if it’s the right time for you to start publishing a book? In this masterclass, Tracy Hazzard is joined by Juliet Clark, the Founder of Super Brand Publishing, who gives tips on starting on a book as a podcaster; and Tina Dietz, the CEO of Twin Flame Studios, who follows up with some of the basics of audiobook production and publishing. Each an expert in their own spheres, these powerful women are partnering up on a venture that seeks to give the creative power back to the creators. Listen in and let them help you amplify your message even further.
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55 min
About Feed Your Brand
From the publisher's feed
Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic…
advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your niche. This isn't just a podcast; it's your live mentorship and coaching, designed to fuel your thriving brand, attract your ideal audience, and generate consistent revenue. As proud supporters of PodcastersUnited.org, a non-profit movement created by podcasters, for podcasters, about podcasters, we provide all this—the podcast, mentorship, and coaching—FREE to Podcasters!
This year, in our live sessions, we've tackled every critical facet of the content creation ecosystem, starting with the absolute bedrock: Mindset and Foundation. Your hosts and mentors, Tracy Hazzard and Tom Hazzard; founders of the top independent podcast hosting and podcast AI production platform; have each recorded over 1500 podcast episodes, launched over 1200 shows guiding pros like you (and helped new creators avoid common pitfalls) through establishing a robust monetization strategy, building a scalable business model, and laser-focusing your unique brand story. We hammer home the non-negotiable importance of a clear mission, vision, and values to ensure your content generates authentic revenue.
To keep your show growing, we cut through the noise with Content Strategy and Planning. No more haphazard ideas—we equip you with a systematic approach. Our coaching covers everything from pinpointing your target audience and dissecting their pain points to building a robust content calendar that actually works. We break down how to ideate compelling topics, structure engaging episodes that hook listeners, and craft captivating show notes that drive real engagement. Plus, we introduce frameworks for evergreen content, ensuring your efforts keep paying dividends long after initial publication.
Production and Promotion are central themes because, let's be real, you need to sound and be seen like a pro. We demystify the technical aspects, exploring essential equipment, advanced recording techniques, and editing best practices for professional-grade audio. Beyond the mic, we dive deep into the art of promotion: effective launch strategies, leveraging social media like a boss, cross-promotion tactics, and SEO optimization for maximum discoverability. We show you how to repurpose content across platforms, extending your reach and impact without reinventing the wheel.
Understanding your audience's journey is paramount, leading us to Audience Engagement and Community Building. We equip you with strategies to cultivate a loyal listenership, drive those crucial reviews, and build a vibrant community around your brand. We unlock the power of interactive content, Q&A sessions, and leveraging listener feedback to refine your offerings and forge stronger connections.
Finally, we bring it all together with Monetization and Business Growth. We unveil diverse revenue streams beyond traditional sponsorships, including leveraging your podcast to sell products, services, and courses. We explore affiliate marketing, membership models, and the undeniable power of lead generation through your content. We provide the insights you need to scale your business, build a high-performing team, and optimize your processes for sustainable, explosive growth.
Our style? Energetic, direct, and relentlessly practical. We bring you real-world examples, personal anecdotes, and step-by-step guidance—all designed to ignite your action and deliver tangible results. Feed Your Brand isn't just about launching a podcast; it's about building a powerful media asset that fuels your business, amplifies your message, and solidifies your position as an authority in your field. Join us and unlock the immense potential of strategic content