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Feed Your Brand
Feed Your Brand episodes
- The Podcast Gender Wage Gap With Jeanine Wright
Gender stereotypes affect every part of our lives, be that in our own private and personal lives or our jobs. Just as it penetrates across the physical spaces, issues on gender is also felt in the technological space. Tackling the gender wage gap happening in the podcasting industry, host Tracy Hazzard sits down with COO of Simplecast, Jeanine Wright. With two big podcasting companies under their names, Tracy and Jeanine give us a great view of podcast wage gap and bring awareness to the areas where the industry can make changes. Jeanine shares with us her own research about the topic along with some of her own experiences, diving into the forces that prevent women from negotiating more pay than men and their differences in defining success. Tune in to this great episode and discover the crippling trends in the podcasting world.
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44 min - Connecting Extraordinary Women And Showcasing Their Stories With Kami Guildner
There are so many extraordinary women out there who are living and putting their best selves out in the world. Connecting and bringing them together in her award-winning podcast called Extraordinary Women Radio, Kami Guildner showcases the stories of these women living out loud in voice, vitality, and vigor. In this episode, Kami shares how the connections formed led to more interesting partnerships and stories as well as various lessons learned. She also tackles building brand credibility through other shows, using social media to promote, leveraging partners, and more. Don't miss this episode to discover her best practices on booking guests, increasing listeners, producing professionally, encouraging engagement, and monetizing a show.
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33 min - Avoid Waste Of Time Webinars: How To Make Webinars Serve Your Purpose With Juliet Clark
Are your webinars still working for you, or have they become time-wasters? In this episode, Inc. columnist and podcast content strategist Tracy Hazzard chats with Juliet Clark, the Founder of Super Brand Publishing and host of the Promote, Profit, Publish podcast. Tracy and Juliet reveal the technical reasons why webinars are no longer working to your advantage despite significant ad spend. They zero in on why people sign up but don’t show up. Learn tips on how you can use webinars to serve your purpose without being too salesy. If webinars are still working for you, find out why you shouldn’t be too happy about it.
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31 min - A-Ha Moment Marketing With Scott Carson of The Note Closers Show Podcast
The bottom line of your business realizes the benefit of the recorded content you create to use for marketing. In this episode, Scott Carson, aka “the Note Guy,” host of the The Note Closers Show Podcast, talks about starting his success on video to syndicating as a podcast with a monthly download of 32,000. Scott reveals the secret to looking like you are “everywhere” without doing a lot. He also explains how hitting different media types or touchpoints drives his business and how authenticity is key to increasing your listeners. Providing valuable information to your audience while entertaining them proves to be Scott’s formula for owning the distressed real estate note investing niche.
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48 min - Keep Smiling And Amplify Your Message To The World with Ken Rochon
If you want to make a big impression on social media or your website and anywhere in the world, you’ve got to have content. If your content can keep someone smiling, that’s even more impressive. In this episode, accomplished entrepreneur and The Umbrella Syndicate Co-Founder Ken Rochon talks about his journey to making a difference in the world. He started his professional career as a DJ but his mom’s declining health moved him to put family first and seek a deeper purpose in life. He talks about his passion for photography and social media to help amplify his message.
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57 min - Share Your Podcast the Easy Way: Get Your Guests to Do All the Work
Getting the next great guest is all about follow-up and relationship building, and the goal of having great guests on your show is to expand your audience and get more listeners. You’re not going to get more listeners if they don’t share it. The question is how do we get them to want to share your podcast? On today’s show, Tracy Hazzard shares some helpful tips on how you can get your guests to share your podcast show.
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21 min - Speaking Opportunities with Jackie Lapin
There is no better way to grow your platform and increase your following than speaking opportunities and guesting on other people’s shows. A lot of times, when people go to PR agencies these days, they complain that they don’t get a lot of value. If you need help in promoting your podcast or growing your show, you should consider connecting with Jackie Lapin. Jackie’s company, Conscious Media Relations, is a leader in helping authors, thought leaders, coaches, health practitioners, speakers, and entrepreneurs connect with followers around the globe. For the past several years, Jackie has been providing PR campaigns, radio tours, and speaking engagements to support the growth and revenue of change-makers in the health, wellness, conscious, and business area. Today, she shares what she’s been doing and talks a little bit about SpeakerTunity Cities, the very first resource of direct contacts for all grassroots speaking opportunities in the markets of your choice across North America.
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31 min - Leveraging LinkedIn For Podcasting with TR Garland
Of all the platforms, LinkedIn is probably the most misunderstood and underutilized. Relationship marketing expert TR Garland says LinkedIn could and should not be thought of as social media. Rather, think of it as a huge convention center where you are posting a trade show. TR is a number one bestselling author and Wall Street Journal Award winner. In this episode, he shares how you can leverage your free LinkedIn profile using his three-step success system to get more prospects, partners, and platforms. He also introduces the concept of social salience, reverse egoism, and the psychographic scripting system he came up with to help you get results.
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52 min - Podcast Microphones: What are the Best (And The Worst Ones, Too)
Probably the most important element when it comes to podcasting is the sound quality. This quality is only going to be as good as the microphone you use to record the episode. In this very informative and engaging post, Tom reviews different brands of microphones for podcasting to help you find the best ones to use and the ones to avoid. You don’t have to simply take his word for it, you can also go ahead and listen to the audio tracks recorded to see and decide for yourself. Find the best ones for you – from great quality to budget-friendly.
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57 min - How to Use Guest Booking Forms? Top Things to Know and the Best Practices to Remember
If there’s one handy reference that every podcast host can have when they book guests on their show, it will all sum up to creating a guest booking form through a scheduling software. Today, we break down the top things you need to gather in your guest booking forms and the best practices for how to use one. It is important to note that too much information required will tend to lose guest’s interests. With that being said, find out some of our cautionary tales that will get you primed to book massive guests in the long run.
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22 min
About Feed Your Brand
From the publisher's feed
Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic…
advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your niche. This isn't just a podcast; it's your live mentorship and coaching, designed to fuel your thriving brand, attract your ideal audience, and generate consistent revenue. As proud supporters of PodcastersUnited.org, a non-profit movement created by podcasters, for podcasters, about podcasters, we provide all this—the podcast, mentorship, and coaching—FREE to Podcasters!
This year, in our live sessions, we've tackled every critical facet of the content creation ecosystem, starting with the absolute bedrock: Mindset and Foundation. Your hosts and mentors, Tracy Hazzard and Tom Hazzard; founders of the top independent podcast hosting and podcast AI production platform; have each recorded over 1500 podcast episodes, launched over 1200 shows guiding pros like you (and helped new creators avoid common pitfalls) through establishing a robust monetization strategy, building a scalable business model, and laser-focusing your unique brand story. We hammer home the non-negotiable importance of a clear mission, vision, and values to ensure your content generates authentic revenue.
To keep your show growing, we cut through the noise with Content Strategy and Planning. No more haphazard ideas—we equip you with a systematic approach. Our coaching covers everything from pinpointing your target audience and dissecting their pain points to building a robust content calendar that actually works. We break down how to ideate compelling topics, structure engaging episodes that hook listeners, and craft captivating show notes that drive real engagement. Plus, we introduce frameworks for evergreen content, ensuring your efforts keep paying dividends long after initial publication.
Production and Promotion are central themes because, let's be real, you need to sound and be seen like a pro. We demystify the technical aspects, exploring essential equipment, advanced recording techniques, and editing best practices for professional-grade audio. Beyond the mic, we dive deep into the art of promotion: effective launch strategies, leveraging social media like a boss, cross-promotion tactics, and SEO optimization for maximum discoverability. We show you how to repurpose content across platforms, extending your reach and impact without reinventing the wheel.
Understanding your audience's journey is paramount, leading us to Audience Engagement and Community Building. We equip you with strategies to cultivate a loyal listenership, drive those crucial reviews, and build a vibrant community around your brand. We unlock the power of interactive content, Q&A sessions, and leveraging listener feedback to refine your offerings and forge stronger connections.
Finally, we bring it all together with Monetization and Business Growth. We unveil diverse revenue streams beyond traditional sponsorships, including leveraging your podcast to sell products, services, and courses. We explore affiliate marketing, membership models, and the undeniable power of lead generation through your content. We provide the insights you need to scale your business, build a high-performing team, and optimize your processes for sustainable, explosive growth.
Our style? Energetic, direct, and relentlessly practical. We bring you real-world examples, personal anecdotes, and step-by-step guidance—all designed to ignite your action and deliver tangible results. Feed Your Brand isn't just about launching a podcast; it's about building a powerful media asset that fuels your business, amplifies your message, and solidifies your position as an authority in your field. Join us and unlock the immense potential of strategic content