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Feed Your Brand
Feed Your Brand episodes
- How To Get Your Listeners To Engage And Use Their Feedback To Gain Influence
Inviting listeners to engage in your show can be tricky business. Many podcasters struggle to get listener feedback and for some who do succeed, all they get is a bunch of comments that they have no idea what to make of. How can you turn that listener feedback into something that actually benefits your show and your business? Tom and Tracy Hazzard take you through some of the most effective ways to get your audience commenting on your blog and social media posts and influence them to do whatever your goals for them are. If you’re a podcaster looking to broaden your reach and use it to monetize your business, this episode is a must-listen.
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24 min - Recording Tips For When You Have A Weak Internet Connection
A weak internet connection is enough to ruin a great recording. Imagine yourself getting into the moment of sending out the message that you want your listeners to hear, and having it all go to nothing because your internet cut you off. Frustrating as it is, this is, unfortunately, a scenario that all of us in the industry faces in one way or another. Fortunately, with great know-how, you can easily work your way around it. In this episode, Tom Hazzard shares some great recording tips that can save you from weak internet issues. He also gets right into the gamut of why these things happen and how you can prevent yourself from falling trap of having your internet connection impact your recording quality. He further goes deep into dealing with guest recordings, recording platforms, household internet usage, and more.
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28 min - Why Podcasters are Obsessed with Actionable Podcast Content
Having people listen to your podcast is one thing; getting them to take action is another. When you successfully get people to do the latter, you can be sure that they will be with you through it all. So how can you achieve that? Tom and Tracy Hazzard give you an answer: actionable podcast content. And no, this is not the same as your call to actions. Actionable podcast content is literally the actual content that will bring people to you, engaging with you on your social media platforms and, most importantly, seeking you out for what they need. Tom and Tracy take you across what you need to know about actionable content and more—from what it is and why you need it, to the different kinds of actionable content you can create for your show. Ultimately, these great actionable content will help you earn the trust of your listeners, which will translate well into your sales.
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26 min - Celebrity Podcast Interviews: How to Choose the Right Podcast Guests That Helps Your Show
Choosing podcast guests is a delicate art form – one that requires a lot of crucial decision-making and a dash of hand-wringing on the side for good measure. This anxiety manifests doubly so when you’re dealing with celebrity guests. There’s a lot of consideration that ultimately goes into making the call to even invest the time into trying to get a celebrity to come on to your podcast. Tracy Hazzard runs down the dos (and don’ts) of having a celebrity guest for your podcast. It all boils down to this – how much will it really help you down the line?
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18 min - Podcasting Your Funny Marriage: Creating Content Using Your Personal Life With Jessie ArtigueUsing your personal life in producing content is far from revolutionary, but it can be difficult. There are so many things to consider: your family, friends, work, among a host of other things. Besides being a style expert with experience in fashion, beauty and lifestyle, Jessie Artigue co-hosts the podcast Marriage Is Funny to help encourage modern couples across the world. Pulling on her experience with her podcast together with Tracy Hazzard, Jessie guides you towards finding your sweet spot in terms of mining your personal life as material for the content you create. Let the content you create reflect the real you.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Feed Your Brand community today:FeedYourBrand.coFeed Your Brand FacebookFeed Your Brand InstagramFeed Your Brand LinkedInFeed Your Brand PinterestFeed Your Brand Youtube52 min
- Transformation Leadership: Changing Lives One Guest At A Time With Nicole Jansen
Nothing beats wisdom and insights gained from experience. With that, we have Nicole Jansen over at the show to share how she has been transforming lives and helping people achieve extraordinary results in their businesses. Nicole is a leadership coach and the host of the Leaders of Transformation podcast, where she just tipped over 300 episodes. In this episode, Nicole tells us her podcasting journey and 30-plus experience in business leadership and human behavior. She also talks about the adversities she overcame that led her to become a leader of transformation herself and the many inspiration she also got from the people she had over at her show. Receive the hard-won wisdom that Nicole has earned throughout her career and learn a thing or two about the bingeable factor she has sustained that many newbies can’t.
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45 min - Marketing New Products: Whetting The Consumers’ Appetite With Chef Marie-Dominique Rail
Marketing new products is an absolutely daunting task, so you’ve got to know how to take baby steps before going big. Otherwise, you risk jeopardizing not only your new product, but even your company and your own personal reputation as an entrepreneur. Tracy Hazzard is joined by Chef Marie-Dominique Rail, an acclaimed chef and founder of MCHEF®. Drawing on her experience of launching a whole new product, Chef Marie-Dominique shows you all the highs and lows. Together, Tracy and Chef Marie-Dominique show you what can and shouldn’t be done when you’re trying to build from the ground up.
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47 min - Marinating Your Podcast Marketing: How to Perfectly Time Your Idea
When you first meet someone, rarely do they automatically know you, like you, and trust you. Most of the time, just like cooking, you have to marinate them into the goodness. On today’s show, Tracy Hazzard and guest co-host Juliet Clark talk about marinating your marketing. Putting out something isn’t good enough. You’d want to sit down, see how it feels for a little bit of time, and get feedback on it. After all, some things don’t always feel right the first time. You may need to get your collective juices flowing and marinate those ideas.
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36 min - Peppering Marketing Tone
The tone with which any company does their marketing is just as important to their brand as their logo, their aesthetic, and every other aspect we associate with a “brand.” But a successful and appropriate marketing tone cannot be established without building up a good level of authenticity. Today, Juliet Clark of Super Brand Publishing joins Tracy Hazzard to talk about how authenticity helps craft your marketing tone and your brand. Juliet and Tracy get into what makes for an appealing marketing tone, and how a company can get to that level without having to try too hard.
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29 min - Making Your Podcast Funny: Bringing Out The Funny With Stephanie McHugh
Humor is probably one of the strongest suits a speaker could wear when they want to bring people over to their table. Unfortunately, being funny is not easy. Switching it up, host Tracy Hazzard brings on Stephanie McHugh who is not a podcaster but a comedian. Also a motivational speaker and a humor coach, Stephanie has been helping entrepreneurs and speakers add humor to their presentations. She talks about the many advantages of putting humor to your presentation and shares her three weird tips on how you can be funnier when you give your next speech. Make your podcast funny. Don’t miss this show to learn more about bringing out funny into your stories, what it is like being an introverted comedian, and what snickerdoodle has to do with everything.
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49 min
About Feed Your Brand
From the publisher's feed
Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic…
advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your niche. This isn't just a podcast; it's your live mentorship and coaching, designed to fuel your thriving brand, attract your ideal audience, and generate consistent revenue. As proud supporters of PodcastersUnited.org, a non-profit movement created by podcasters, for podcasters, about podcasters, we provide all this—the podcast, mentorship, and coaching—FREE to Podcasters!
This year, in our live sessions, we've tackled every critical facet of the content creation ecosystem, starting with the absolute bedrock: Mindset and Foundation. Your hosts and mentors, Tracy Hazzard and Tom Hazzard; founders of the top independent podcast hosting and podcast AI production platform; have each recorded over 1500 podcast episodes, launched over 1200 shows guiding pros like you (and helped new creators avoid common pitfalls) through establishing a robust monetization strategy, building a scalable business model, and laser-focusing your unique brand story. We hammer home the non-negotiable importance of a clear mission, vision, and values to ensure your content generates authentic revenue.
To keep your show growing, we cut through the noise with Content Strategy and Planning. No more haphazard ideas—we equip you with a systematic approach. Our coaching covers everything from pinpointing your target audience and dissecting their pain points to building a robust content calendar that actually works. We break down how to ideate compelling topics, structure engaging episodes that hook listeners, and craft captivating show notes that drive real engagement. Plus, we introduce frameworks for evergreen content, ensuring your efforts keep paying dividends long after initial publication.
Production and Promotion are central themes because, let's be real, you need to sound and be seen like a pro. We demystify the technical aspects, exploring essential equipment, advanced recording techniques, and editing best practices for professional-grade audio. Beyond the mic, we dive deep into the art of promotion: effective launch strategies, leveraging social media like a boss, cross-promotion tactics, and SEO optimization for maximum discoverability. We show you how to repurpose content across platforms, extending your reach and impact without reinventing the wheel.
Understanding your audience's journey is paramount, leading us to Audience Engagement and Community Building. We equip you with strategies to cultivate a loyal listenership, drive those crucial reviews, and build a vibrant community around your brand. We unlock the power of interactive content, Q&A sessions, and leveraging listener feedback to refine your offerings and forge stronger connections.
Finally, we bring it all together with Monetization and Business Growth. We unveil diverse revenue streams beyond traditional sponsorships, including leveraging your podcast to sell products, services, and courses. We explore affiliate marketing, membership models, and the undeniable power of lead generation through your content. We provide the insights you need to scale your business, build a high-performing team, and optimize your processes for sustainable, explosive growth.
Our style? Energetic, direct, and relentlessly practical. We bring you real-world examples, personal anecdotes, and step-by-step guidance—all designed to ignite your action and deliver tangible results. Feed Your Brand isn't just about launching a podcast; it's about building a powerful media asset that fuels your business, amplifies your message, and solidifies your position as an authority in your field. Join us and unlock the immense potential of strategic content