Feed Your Brand

Every show you are on is a great boost to your credibility. That is why being a guest on other people's podcasts doesn't have to end when an interview ends. You can compile them for all your listeners to see and even keep track of! How can you do that? Tracy Hazzard and Tom Hazzard introduce ShowCastR, a showcase player that shows all the podcast episodes you've been on. In this episode, they dive deep into using this great service, its benefits to your brand, and how you can leverage it to establish credibility as a guest on other shows.  

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If you're a podcast host guesting on other podcasts for interviews or if you're a guest getting interviewed, you always want to make the most out of that interaction. In this episode, Tracy Hazzard shares the most effective ways to reuse your podcast guest interviews to boost your social power and social value. There are many ways to maximize how you use the content you're in, and reusing them is one way to ensure that return on investment. The goal is to have more listeners, and podcast guesting is one way to do that. It's never too late to reuse and repurpose your interview, especially if you know it offers value to your audience. Tune in for more tips from Tracy you can apply to feed your brand.

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In the last couple of years, especially with the pandemic, everybody has gotten used to using remote podcast recording tools like Zoom, Google Meet and Microsoft Teams. But now, as we’re emerging from isolation, the opportunity to record podcasts in-person is opening up for us. Which is better, in-person recording or virtual podcast recording? Tom Hazzard flies solo in this episode to explain the advantages of recording your podcast in person. Tom explains the crucial difference between recording virtually and recording in person. He also breaks down the equipment you may need to record a podcast in person, from the simplest setup to more complex setups like some Podetize clients have. Join in for some great tips!

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We always know that podcasting is a journey. Along the way, we may find that our directions could change. We either want to explore other areas or expand. Suffice to say, our show is not anymore congruent with the path you want to take moving forward. And that is alright. What you need is a rebranding! In this episode, Tom Hazzard addresses this part of your podcasting journey and answers multiple questions that can help you navigate this change. Specifically, Tom answers the number one query: “Is changing your show name a wise choice?” He talks about why we might want to pivot our name and breaks down the qualities of a good podcast name, using his own experiences as an example. So tune in and find out how you can step into your new show direction!

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If you're a podcaster and haven't been paying attention to your show description, we're here to blow your mind. In this episode, Tom Hazzard and Tracy Hazzard break down the extreme importance of podcast show descriptions. The power of SEO doesn't stop at your titles. It'd be a shame if your target audience isn't finding your show simply because it isn't searchable. You have to make sure you're making the most out of every opportunity to boost your discoverability. Podcast show descriptions are simply an underutilized component, but you can skyrocket your listenership if you know what to do. That's what we're here to help you with. Tune in for more of what you should be doing to optimize your descriptions and make the algorithm work in your favor.

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What are helpful tips to help you increase engagement with your listeners? Listen as your guest host, Cody Hanify, shares valuable insights on why scripting your show can disconnect you from your target audience. Cody works internally with the sales department for Podetize. He is a podcaster, stage actor, and short film producer. In this episode, he discusses tips on preparing for your show to the best of your capabilities. He emphasizes the importance of focusing on the quality of your content. Tune in to learn more about building your podcast business!

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Many businesses have jumped into the podcasting scene to create meaningful connections with their audience. They build their brand and market trust one episode at a time, pushing their venture to the next level. Tracy Hazzard, Scott Kelly, and Erik Huberman join forces in this webinar episode to discuss how to utilize podcasts for this purpose. They explain how it can give you higher ROI, gain positive feedback, and secure tremendous business success when done the right way. They also talk about the best strategies to avoid pod fading, what to learn from the success of celebrity podcasters, and initial strategies for starting your own podcast.

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Is it realistic to expect millions of podcast downloads? Or is it too good to be true? There are a lot of misleading numbers out there, so Tracy Hazzard and Tom Hazzard dedicate this episode to put some perspective on this issue. There are a lot of coaches out there who promise millions of monthly listeners and downloads for your podcast. That’s a big red flag! Even top podcasters like Joe Rogan would admit that such fantastic numbers are BS. Tracy and Tom explain why it’s unrealistic to expect millions of downloads on your podcast and why downloads have nothing to do with podcast monetization and podcast success. If someone is offering that to you, be careful! Tune in and learn what you need to do instead.

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Ever had that moment where you could use a tip or are reminded of a good quote you read or heard somewhere but can't seem to place where you heard it or which book it was from? We spend a lot of time finding good content, and they would serve us better if we remember them when we need them. But now, we can. With Brain Bump! Creator, Mark Herschberg, talks about the app's features that allows creators to highlight key points of their podcast or book and have users digitally mark their favorite quotes and be able to retain ideas. So tune in and learn how you can get more out of a read or podcast and not have your precious time and takeaways go to waste.   

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As a podcaster, you know that producing a high-quality show is important. But you may not realize that transcribing your podcast can be just as valuable. There are several reasons why transcribing your podcast is a good idea, and there are a number of transcription tools you can use. That is what Cody Hanify, Podcast Strategy Booking & Social Promotions Manager at Podetize, talks about in this episode. Cody takes over the mic on behalf of Tracy Hazzard and Tom Hazzard to walk you through why transcribing your podcast is important. He will also share the latest transcription tools you can use to convert your podcasts to engaging blogs.

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