Feed Your Brand

They say you only have a few seconds to make a memorable impression. In podcasting, the very first thing your listeners hear can make or break you. What better way to truly capture them than a great hookline? In this episode, Tom Hazzard takes us on another podcast marketing tactic: crafting hooklines that engage and convert listeners. Hooklines, or as some people know it as cold open, are what your listeners hear at the beginning of your episode. It is meant to get them in the right frame of mind and get excited for what is to come. Tune in to find out how you can choose and create the best hookline for every. Episode of your show. Make the most of this marketing tactic to keep your listeners hooked!

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By redefining your podcast categories, you're not just finding your place; you're claiming your space in the podcasting universe. It's the key to unlocking untapped potential, fueling discoverability, and propelling your show to extraordinary growth. Welcome to another exciting episode of Feed Your Brand with your hosts, Tom Hazzard and Tracy Hazzard. For this episode, they discuss how redefining podcast categories can boost discoverability and accelerate the growth of your podcast. First things first: what exactly is a podcast category? Tom and Tracy break it down for you in plain language, stripping away the confusion that often surrounds this subject. They guide you through the process of understanding how podcast categories function and why they matter so much in the podcasting world. As the discussion unfolds, Tom and Tracy discuss how to conduct effective research, identify the most suitable categories, and position your podcast for maximum discoverability. So, tune in now and get ready to take your podcasting game to the next level. 

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Your podcast guest funnel, when done the right way, can double your success. It will allow you to attract guests and clients, making your show and business both desirable and reputable. In this episode, Tom Hazzard and Tracy Hazzard share their five basic steps (and one bonus tip) in building their own powerful podcast guest funnel. They discuss how serving others rather than simply selling to them is the most important tip in getting the best guests, attracting the right audience, and building a trustworthy brand. Tom and Tracy also emphasize why building a podcast around your face and name is convenient but not advisable.

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Are you planning to revamp your podcast website? Or perhaps you already did? Either way, you may find it valuable to check whether you have done it properly or not. Sometimes, unbeknownst to many, you could have done something that may be killing your discoverability or tanking your website analytics. Before you fret, allow Tom Hazzard to cover for you in this episode. He unveils the secrets no one tells you about when it comes to website revamps. He helps you dot your i’s and cross your t’s, sharing cautionary tales from clients that inform you of the must-dos and don’ts. So tune in to this episode now and save your leads before you have to start again from scratch.

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Conventional wisdom exists because it works. But that doesn’t mean you can’t break a few rules here and there to stand out. This works in podcasting as much as it does in other areas like art. While there is a lot of merit in following best practices, it is often helpful to experiment with unique podcast strategies to see what you can use to expedite your show’s growth. But you can just break rules for the sake of breaking rules. Everything has to be aligned with the goal of growing your podcast on top of mind. In this episode, Tracy Hazzard and Tom Hazzard discuss the correct approach to experimentation when it comes to podcast strategies. They also break down the most important aspect of this topic: what rules should you absolutely not break? Tune in and learn how rule-breaking is a sensible approach to scaling your podcast and how you can approach it without putting yourself in too much risk.

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Do you need to copyright your podcast show name? If you ask a lawyer, you know the answer will be yes, but it’s a lot more nuanced than that. Things like patents and trademarks take a lot of effort and money to do correctly. Are you really serious about podcasting? Are you putting enough effort to make it valuable enough to justify the cost of copyrighting? In this episode of Feed Your Brand, Tracy Hazzard and Tom Hazzard explain the things all podcasters need to know about copyrights and trademarks and securing a podcast show name to ensure the show’s success. Tune in and learn when the right time to copyright a podcast name is and what factors you should consider before deciding to do it.

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What happens when someone decides to put out a podcast show with a similar name as yours? This stuff does happen, and platforms like Apple allow it to happen because whoever it is that’s copying your name isn’t necessarily breaking any copyright laws. Having a duplicate podcast show name can be frustrating, but is it really as bad as it sounds? What can we do about it? Should we even do anything about it? In this solo episode of Feed Your Brand, Tracy Hazzard gives us a very sensible answer to these questions. And that answer may surprise you! Tune in and find out what it is.

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Is it really possible to convert podcast fans into active subscribers? Compared to most other media, podcast subscribers are some of the most passive subscribers out there. Most would likely just pick your episodes that interest them the most. Even binge listeners don’t necessarily take action and do business with you, whatever it is you’re doing. So how is it possible to turn them into active subscribers that seek out what you have to offer? Tom Hazzard and Tracy Hazzard delve into this topic and provide some best practices that they have seen in other podcasts or that they have practiced in their own shows. Tune in and learn how to play the subscriber game right in the podcasting world!

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Of all the things that can possibly give you a headache about your podcast, podcast copyright is probably on top of the list, especially if you haven’t given it a lot of attention for a long time. While it’s a great idea to use images and music to make your podcast more engaging, it’s a given that you should have the rights to those media before using them. A lot of lawyers and other people would come after you if they see you using copyrighted images or music and you don’t have the license to use them. If you think you have these issues lurking, especially in your archives of past episodes, then now is the time to fix them before someone finds out and decides to make a quick buck. In this episode, Tom Hazzard and Tracy Hazzard give us a few best practices in making sure we don’t run into any of these problems with our podcast. Join in and learn how to protect yourself from potentially costly mistakes that can easily be avoided if you’re aware.

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Many aspiring podcasters fail to launch their shows even after weeks or months of planning. Overcoming barriers in starting a podcast is certainly challenging, but it is never an impossible task. Tom Hazzard and Tracy Hazzard share three effective strategies for getting past the development stage and finally releasing your episodes. They discuss how to present yourself professionally, try working backwards, and get the right support system. Tom and Tracy also explain why refusing to set up calendars is a sure way to get stuck and the advantage of inviting a friend when creating your introduction episode.

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