Feed Your Brand - Volume 1

Feed Your Brand - Volume 1

By Tracy Hazzard & Tom HazzardBusinessMarketingCareersManagement
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Feed Your Brand - Volume 1 episodes

  • Know Your Brand and Start Podcasting Now
    Figuring out the answer to “Should I do it now or later” means start podcasting now or miss the opportunity for people to listen to you as soon as possible. Doing the right things in the right order isn't always apparent if you don't know why you want to podcast in the first place or are unsure what your brand represents. Listen in to Tom and Tracy as they reveal how to overcome a road block every potential podcaster faces.
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    • 23 min
  • The Path To Profit Is Having A Podcast Plan with Dr. Minette Riordan
    Being consistent with the content of your brand is key to podcasting. Having a podcast plan no matter what day of the year it is means that you have a clear vision of what you want your listeners to take away from your podcasts. Join Dr. Minette Riordan as she explains how having a podcast plan will help you connect with your listeners.
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    • 39 min
  • Facing Your Podcasting Fears
    In the previous episode with John Livesay, he brought up a very important point that most podcasters encounter at one time or another: podcasting fears. May it be the fear of starting a podcast, the fear of rejection, the fear of failure or the fear of the unknown, we're going to provide a few examples of how you can push through and overcome these fears. 
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    • 28 min
  • Episode 17: Podcast Success Tips: From Invisible To Investible With John Livesay
    We’ve got a really fantastic guest for you today. This is one of our favorite people; one of our absolute favorite people to talk to, to connect with, so happy to have him us a client, just a joy to work with and talk with and interview. His name is John Livesay. He has The Successful Pitch Podcast among other things. John has this amazing ability to connect. He is great at introductions and always introducing me to the most interesting people and they're always right on. Sometimes when I get an email from him I’m like, “Do I really want to interview yet another VR, AR expert?” I'm like, “But John did the introduction, of course I'm going to follow through.” I go and do it and it turns out to be the coolest person I've ever met with the coolest space and the coolest equipment and now I have to go see it. That’s just an example. It has always for me, follow the path, the connection. You may not understand why he’s making the connections for you, but the connections are brilliant. That’s what he really does well on his show.

    Let us give you a little more of his specific background. John is known as The Pitch Whisperer. We have to say, that phrase was coined by Tracy. She coined it when she wrote an article about him. For those of you who have listened to the Ego Bait episode, it was pre Ego Bait that she called him that. It gave us the idea for it. It stuck too because he used that quote on the cover of his book. You’ll hear him talk about it. He is now The Pitch Whisperer. He helps sales people become magnetic storytellers with the ability to make irresistible offers to their ideal clients. That’s his goal. He’s also an amazing keynote speaker. He does it at corporations and increases sales from it. It’s in settings ranging from Gensler’s top management retreat where he’s speaking to these corporations to speaking to Coca-Cola’s CMO Summit. He’s the author of The Successful Pitch, which is the same name as his podcast. It’s Conversations on Going from Invisible to Investible.

    It’s always been one of our favorite phrases, is that he’s teaching you how to pitch yourself from invisible to investible. In reality, that’s what he’s done with the show. That’s why we wanted to have him on the show. He started with podcasting which to him at the time, and you’ll hear him talk about it, it was a daunting task. It was a couple of years ago. He didn’t know how to do it. He was nervous about it and apprehensive about asking guests to be on his show, probably a lot of the same things that any new podcaster goes through. At the time, it’s like when we started. There was a bunch of people who had just started podcasting and put out courses and books but it wasn’t as formal as it is now where there's all these courses that you can take and all these programs that you can do and you can learn how to podcast. Back then, we were on our own. It was like the Wild West.

    John, like we and many podcasters at the time, started with a certain format or idea in mind about what their podcast was. As we all grow as podcasters, we pivoted as to what some of the focus was, some of the format was. That’s part of John’s story today is the most interesting, is to hear how he started and why he started his podcast was for a very good purpose to market and grow his business. Then, what he’s doing with it today is helping catapult him in the next evolution, much bigger evolution of his business. He’s managed it. That’s why we wanted to use him as the successful model for you today, is because we really see what he’s done. He’s integrated it into the core of his platform, of his business, of the way that he runs his business, of the way he operates it, of the way he enjoys it. He has passion for it. It’s become an anchor and the base for everything that he does.

    He now is on television a lot. He’s got many, many television appearances for pitching his book and his podcast and that he is the speaker.
    47 min
  • Social Media Master Class
    Social media's power has continually been growing recently, and you should not miss this opportunity. We have a five step social media action plan that we follow to grow our business, and this is what we do for our clients as well. Listen in as Tracy Hazzard shares these five steps with you, and explains why each one is important and how we do them. She also shares some tools that would save you time but still help you be effective in your social media plan.
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  • Here’s How »


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    • 42 min
  • The Realities of Website SEO Today with Sam Natello of DotCom
    We have been talking on past episodes and we talk all the time to our clients about how creating original content is really the key to increasing site traffic to your website and to increase Google keyword ranking, which really is the name of the game today. It is really all about Google, whether you like them or not or want it to be. Really, you can try and game the system all you want, but the best foundational way to build your platform, grow an audience, and inherently or I would say organically market and grow your business and exposure on the internet is through creating written content. We, as you know, happen to believe that the most efficient way to do that is to use podcasting as a tool, or videocasting, and record that content and then have it converted into written content.

    We were talking lately and we realized that we know it, we believe it, we're saying it, we're telling you and our customers that and doing it for them every day. But maybe our audience would like to hear from another party, from somebody independent who is an expert in the field and hear their opinion on the same subjects.

    I'm going to share with you an interview that I just did with Sam Natello of DotCom Global Media. Sam started it back in 1995 in what is clearly the infancy of the internet, the very beginning. I remember in 1995, that's when my first child was born who is now 22. It's more than 22 years ago. I was in business independently for myself at that time and email was barely being used. The internet really wasn't a mainstream tool. I remember being in business, I had a fax machine and that was what puts you on the map. It seems very funny today because faxes are used mostly by doctors' offices and law firms these days, and the rest of us scan and email everything. The point is Sam has been around since the beginning of the internet in business and he's seen it all, been there and done that. I think he's a really good person to talk to about this.
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  • Here’s How »


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    • 42 min
  • Episode 14: Scoring A Great Podcast Guest With Jennifer Spencer
    Today, we are going to interview with a specialist of the podcast world named Jennifer Spencer. She and her website, Authority Life and her team Authority Life is doing a great job of really getting better guests for host and making hosts better podcast hosts. It goes both ways. You have to improve the game on the host level. That’s really why we’re bringing the show up right now because we had a lot of host saying, “What else could I do? How can I be a better podcast host? How can I be successful as a podcast host? How can I attract better guests?” She has such a great way of working with both sides with the guest and the host in a collaborative way. That is really something that you just needed to hear from someone else and not just us. That’s why we brought on Jennifer Spencer. Let’s go to the interview and we’ll talk a little more about it after.
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  • Here’s How »


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    • 3 hr 26 min
  • How To Become An Inc Columnist
    Inc is one of the most credible and popular magazines out there. It is also one of the most influential. Tracy talks about how you can become an Inc columnist, and provides some actionable tips to help you out. She also explains how being an Inc columnist can help you with your business.
    Love the show? Subscribe, rate, review, and share!

  • Here’s How »


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    • 17 min
  • Episode 12: Strengthening Your Brand With Open Loop Content
    You want to open loop with something that the brain can't fill in without you. But what is open loop content? Tom and Tracy discuss the ways that they use open looping for past and future content. They provide specific examples that you can apply as appropriate for your business as well.
    Love the show? Subscribe, rate, review, and share!

  • Here’s How »


    • Join Feed Your Brand community today:

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    • 19 min
  • Episode 11: SEO Management: Blasting Your Way To The Top Of The Google Search Page
    Is SEO management dead? Is it still useful today? Tom and Tracy define what SEO is, and what SEO management is. They discuss the basic things that you should be doing, and what you don’t need to do and don’t need to waste time and money on.
    Love the show? Subscribe, rate, review, and share!

  • Here’s How »


    • Join Feed Your Brand community today:

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  • Feed Your Brand Pinterest

  • Feed Your Brand Youtube

    • 32 min

About Feed Your Brand - Volume 1

From the publisher's feed

Get off the marketing roller coaster and get on the automated fast track to digitally market your brand everywhere now. Imagine all the information you need in one place to easily broadcasting messages, saving time, optimizing your results and building a platform that organically grows real fans and qualified clients. Husband and wife team and Co-Founders of Podetize.com, Tom Hazzard and Tracy Hazzard, teach easy content building formulas and smart cut secrets proven to fuel hundreds of videocasts, blogs, podcasts, and brands with bingeable original content.