Tom and Tracy talk about Google power; the importance and the power of Google, and how Google holds the keys to the castle of marketing on the internet today. They also point out how content is the most vital thing that Google looks at on your website.

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Today we're going to talk about how to find podcast influencers, specifically what an influencer is and things that you should consider when looking for guests for your podcast. We explain how the relationship should be mutually respectful and beneficial, and we also provide some pro tips on how to do your research in this regard.


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We're going to discuss a somewhat controversial topic today; is it better to be a podcast host or a bestselling author? We discuss the reasons why we think that being a podcast host can have more influence nowadays, or at least being a podcast host first before trying to put out a book. We also provide some examples of how having a podcast can help you when you do release a book.

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Today, our topic is visual impact graphics. We discuss what they are and how they are different from the other graphics we see out there today. We also tell you exactly what we mean by having graphics that have visual impact and we even give you an example of a podcast to show you the difference.

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We're going to talk about authenticity today. This term is being thrown around a lot, especially in marketing. Today, we're going to tell you exactly what it means to be authentic, and why that is so important in relating and connecting more with your audience. We also provide you with some pro tips on how to be authentic in your platforms.

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In today's episode of Feed Your Brand, Tom and Tracy Hazzard talk about one of the things that they started and have found to be very effective: ego bait. They explain what ego bait is and the process of how you can do it and implement this strategy to your business. They also provide some great examples of times when they have used this and how it worked out for them.

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In today's episode of Feed Your Brand, Tom and Tracy Hazzard talk about the power of a platform. They first explain what a platform is, and what are the main ones that you should start with. They then explain how exactly does a platform help your core business and how you can handle building a platform as you're just starting your business.

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In today's episode of Feed Your Brand, Tom and Tracy Hazzard talk about your company name vs. your brand name. They explain how using your company brand as your podcast show brand may not benefit you, unless in special circumstances where your brand really is you. They provide examples of podcasts that are very successful who have used a different podcast name than what their company name is. They also go into the reasons of why using a different podcast show brand is better.

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Today, we're going to take a deeper dive into the marketing rollercoaster. We really want to talk about the marketing rollercoaster because you are on it. As soon as I say this, you're going to go, "Yeah, that's me." You may not even know it but you're probably are or have been at least, time and again, in your business.

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Hello and welcome to the first episode ever of Feed Your Brand. This is Tom and Tracy Hazzard. Yes, we're married. And we're business partners. This is our first episode of a new podcast. It's not our first podcast. We've been podcasters for several years, but this is a new podcast about brandcasting. It's about brandcasting you. What we're really doing here is serving you guys in a way to help you take it to the next level.

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