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There's power in continuity, but at the same time predictability can cause the wow factor to be less impactful over time - kind of like the last few bites of a Michelin Star dessert. So how do you continue to deliver that impressiveness each time when you are working within the constraints of a template or design system?
In this week's Feedback Friday, we show off how a brand can keep surprising us week-to-week, despite the email elements being not too different between sends.
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