In this third episode about online reviews, we continue the discussion about the rating scales used by the big consumer review sites.

Continuing the discussion from the last episode (Feedback Matters Podcast 21-08-01), we dive into a deeper discussion about online reviews, including the positivity problem; because so many reviews skew to the positive, they don't accurately represent what's really going on with a business, product, or service.

(audio only) -video may be found here: https://youtu.be/OEAE8yUNvP4

A recent Twitter post by New Jersey News Channel 12 about a business owner who fires back at people leaving him negative online reviews got us talking about how the it's still the wild west out there in the world of online reviews- a topic we first addressed 15 years ago (https://www.databasesciences.com/blog/fake-reviews-are-in-the-news-again).