Feedback Matters

Cheers! Looking back on 2021; some interesting data about travel and hospitality, shopping trends, the PNC Christmas Index, and even a little baseball analytics.

THINK WITH GOOGLE - The Year In Search https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/redefining-normal-in-2021/

PNC CHRISTMAS PRICE INDEX https://www.pnc.com/en/about-pnc/topics/pnc-christmas-price-index.html

LASTING DESIGN EFFECTS OF COVID https://www.nytimes.com/2021/11/23/magazine/covid-design-legacy.html?smid=li-share

#feedback #holidays #trends #2021wrapup #holidayshopping #christmasindex

In this episode we take a look at the number of marketing emails being sent around Black Friday and Cyber Monday, as well as discuss some email communication best practices. #feedback #emailmarketing #blackfriday #cybermonday #cyberweek #givingtuesday #smallbusinesssaturday #bestpractices #followthrough #transactionalemail

Learn some interesting stats and facts about Thanksgiving and some traditions. Jeff quizzes Rich on Turkey Day history, travel, retail, movies, parades, and football. #cx #feedback #thanksgiving #trivia

If you could only ask your customers/guests 1 question, what would it be? #feedback #cx #guestexperience #customerexperience

Customer/Guest Expectations and the word you don't want to read in your online reviews.

Blog post about Customer/Guest Expectations:

https://www.databasesciences.com/blog/guest-expectation-tricky-business

In this third episode about online reviews, we continue the discussion about the rating scales used by the big consumer review sites.

Continuing the discussion from the last episode (Feedback Matters Podcast 21-08-01), we dive into a deeper discussion about online reviews, including the positivity problem; because so many reviews skew to the positive, they don't accurately represent what's really going on with a business, product, or service.

(audio only) -video may be found here: https://youtu.be/OEAE8yUNvP4

A recent Twitter post by New Jersey News Channel 12 about a business owner who fires back at people leaving him negative online reviews got us talking about how the it's still the wild west out there in the world of online reviews- a topic we first addressed 15 years ago (https://www.databasesciences.com/blog/fake-reviews-are-in-the-news-again).