Feel Strong Fitness

In this episode of the Feel Strong Podcast, host Justin McClintock talks with Hilary Young, a brand marketing and content specialist. Hilary discusses the importance of authentic communication, evolving your brand, and how to tell your story to connect with your audience. Whether you're a solopreneur or a business owner, this episode offers actionable insights into creating a brand that stands out.

The conversation gets deep into the art of brand strategy, from understanding your audience through psychographic profiling to crafting a brand message that resonates. Hilary emphasizes the importance of maintaining consistency in your messaging to create a trustworthy brand identity, while also allowing room for the brand to evolve and grow over time. She also shares how small businesses and solopreneurs can avoid common branding mistakes that lead to confusion and missed opportunities.

Hilary also touches on the pitfalls businesses face when branding, how to avoid them, and how businesses can leverage storytelling to connect with their audience in a meaningful way.

Expect to Learn:

Episode Breakdown with Timestamps:

[00:00:00] – Introduction: Justin introduces the episode and guest Hilary Young, setting up the conversation on brand marketing and content strategy.

[00:00:38] – Hilary’s Journey: Hilary talks about her transition from TV production to branding, and how storytelling has always been at the heart of her career.

[00:03:05] – What is a Brand?: Hilary explains how a brand is defined by what people say about you when you’re not in the room, and the importance of maintaining consistent messaging.

[00:18:16] – Brand Strategy and Audience: Understanding the importance of identifying your audience through psychographics and how to tailor your message to fit their needs.

[00:25:52] – Common Branding Mistakes: Hilary discusses the typical mistakes businesses make, such as inconsistent messaging and failing to adapt to their audience’s needs.

[00:32:31] – Consistency in Brand Communication: How brands evolve over time and why it’s essential to allow flexibility in your branding approach.

[00:37:20] – Staying True to Your Brand: Hilary emphasizes the importance of staying true to your brand and not feeling obligated to speak on every issue.

[00:44:18] – Growth Mindset in Branding: Hilary talks about the importance of clients being open to growth and feedback to get the most out of brand strategy work.

[00:52:32] – Fun Experiences in TV Production: Hilary recounts some of the fun projects she worked on in her TV career, including a skydiving prank for a brand campaign.

[00:55:57] – Contacting Hilary Young Creative: Hilary shares the best ways to reach her, including her website and social media platforms.

[00:56:48] – Closing Remarks: Justin wraps up the episode, thanking Hilary for the insightful conversation on branding and marketing strategies.

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Justin discusses the importance of embracing challenges and deliberate stress as essential components of self-care and wellness. He also argues against the common notion that rest and recovery are the ultimate goals, emphasizing that true growth and adaptation often come from facing discomfort and pushing one's limits. Justin highlights the need for balance, especially during stressful times, and encourages listeners to seek challenges that foster personal growth and resilience.

Takeaways:

In this episode of the Feel Strong Fitness Podcast, host Justin McClintock sits down with Dr. Erin Farmer, a seasoned physical therapist who specializes in pelvic health. With a focus on helping weightlifters, athletes, and those dealing with chronic pain, Dr. Farmer shares her journey from conventional physical therapy to running her own private practice. The conversation highlights the critical connection between pelvic health and overall well-being, discussing why this often-overlooked aspect of health is essential for long-term function and pain management.

Dr. Farmer also opens up about the unique challenges of operating a private practice, emphasizing the importance of integrity and individualized care in the healthcare industry. Together, they explore topics such as the minimum effective dose in training, adapting fitness routines to meet individual needs, and the necessity of a functional approach in both therapy and fitness. This episode is a must-listen for anyone interested in maintaining optimal health, particularly those navigating the demands of an active lifestyle.

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Episode Breakdown with Timestamps:

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I'm talking about the importance of having a compelling why behind fitness and exercise goals. I discuss how strong motivation can help individuals stick with their fitness routines and achieve long-term success. We share stories of clients who are motivated by being able to keep up with their kids, pursue new hobbies, and improve their overall well-being. We emphasize the need to focus on one habit at a time and gradually build on it. I also encourage listeners to examine their why and ensure that it is personally meaningful and inspiring.

In this episode of the Feel Strong Podcast, host Justin engages in a deep and insightful conversation with Shoshana Katz, a seasoned fitness professional specializing in pre- and post-natal fitness. Shoshana shares her expertise on how to stay fit during and after pregnancy, offering practical advice that challenges common misconceptions. The discussion covers the physical, mental, and emotional benefits of maintaining an active lifestyle throughout pregnancy, with a strong emphasis on individualized approaches that cater to each woman's unique needs.

Shoshana also discussed the importance of breathwork, a crucial yet often overlooked component of prenatal fitness. She explains how proper breathwork can help maintain core strength, support overall well-being, and prepare the body for the demands of childbirth. Whether you're a fitness enthusiast, an expecting mother, or a trainer working with pregnant clients, this episode provides valuable insights into the best practices for staying strong and healthy during this transformative period.

Website: https://bpmfitnessphl.com/coaches/shoshana-katz/ 

Instagram: https://www.instagram.com/shobpmfitness

Facebook: https://web.facebook.com/BPMFitness

LinkedIn: https://www.linkedin.com/in/shoshana-katz 

Email: [email protected] 

Find Out More About Feel Strong Fitness:

Website: https://www.feelstrong.me/ 

Youtube: https://www.youtube.com/channel/UCM3MamtiSM-SbXv853clOIA 

Instagram: https://www.instagram.com/feelstrongfit/ 

Facebook: https://www.facebook.com/feelstrongfit 

Justin discusses the idea that you can be strong enough and explores the concept of reassessing goals and priorities in fitness training. We emphasize that being strong enough depends on individual goals, such as sports performance, body composition, or general physical fitness. Listeners are encouraged to consider other aspects of fitness, such as mobility, balance, and skill, once they have achieved a certain level of strength. While coaches may be hesitant to bring up the idea of being 'strong enough' with clients who enjoy strength training, it's important.

In this episode, host Justin discusses the intricate balance of community, coaching, and business with Giancarlo Regni, founder of G-Strength, a growing chain of small group personal training gyms in Philadelphia. They explore the core principles that have guided Giancarlo's journey from personal trainer to successful gym owner, emphasizing the importance of community, client care, and creating a sustainable business model in the fitness industry.

Giancarlo Regni is the founder and owner of G-Strength, a unique gym in Philadelphia that offers small group personal training with a strong emphasis on individualized programming and community building. With a background in personal training and a keen focus on creating sustainable, career-oriented roles for coaches, Giancarlo has expanded G-Strength into multiple locations, carving out a niche in the competitive fitness market.

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Checkout the Guest:

Website: https://g-strength.com/ 

Instagram: https://www.instagram.com/realgstrength/

Facebook: https://www.facebook.com/gian.regni/   

Find Out More About Feel Strong Fitness:

Website: https://www.feelstrong.me/ 

Youtube: https://www.youtube.com/channel/UCM3MamtiSM-SbXv853clOIA 

Instagram: https://www.instagram.com/feelstrongfit/ 

Facebook: https://www.facebook.com/feelstrongfit 

In this episode, I share a personal experience of witnessing a Philadelphia biker whose actions changed my day. This incident made me reflect on the concept of personal responsibility and how it applies to various aspects of life. While circumstances may not be our fault, it is still our responsibility to deal with them. Taking ownership of your situation and making the necessary changes, even if it means working harder than others, can be life-changing. That may mean being selfish at times to show up as the best version of ourselves.

Lesha Voz is a Coach who's done a LOT- Lately they've co-owned a CrossFit gym in Philadelphia, and are now coaching in Mexico City! We talk finding Worth and Purpose as a Coach, the Value of Building an Inclusive Gym Culture, and Aligning Work with Values and Making Changes. If you want to hear a real one - listen up. Reach out at: vozstrong.com

[email protected]

@leshavoz

The tension between custom, precise, individualization and highly scalable systems in the fitness industry is STRONG. While individualized solutions are recognized as necessary for people with significant problems or goals, they are difficult to implement and scale. Implementing individualized solutions requires highly skilled coaches who can address technical aspects and soft skills. Scaling individualized solutions is challenging due to the time and effort required. As a result, many people turn to systematized approaches that can be more easily implemented and scaled. However, these approaches may not provide the exact solution that individuals need. So what's a person to do? How can coaches make the greatest impact AND make a living? Let's talk about it