In this episode, Cody sits down with Ken Dominique to unpack one of the most overlooked differentiators in coaching: mindset education. While most coaches focus on programming and movement, Ken explains why the real transformation happens in the conversations — the words clients use, the stories they tell themselves, and the beliefs that quietly shape their identity. 

The discussion centers around chronic pain, setbacks, and the identity loop clients often get trapped in. From the reticular activating system to the “red vs. blue” perception exercise, Larry and Ken explain how attention shapes reality — and how coaches can interrupt destructive narratives before they spiral into fear, avoidance, and long-term regression. They emphasize why setbacks are not failures, but necessary milestones in building competence and confidence. 

The episode closes with practical tools coaches can implement immediately: proactive conversations about flare-ups, asking better questions about fear, and helping clients shift from running away from pain to running toward possibility. This is a masterclass in becoming more than an exercise practitioner — and stepping into the role of mentor. 

In this episode, Sean and Cody explain why Active Life’s movement assessment deliberately avoids popular top-down screens like the overhead squat and instead relies on joint-level, bottom-up testing. Sean walks through how the assessment was originally adapted from his clinical work and why the goal is not to watch a movement fail, but to predict how a movement will fail before loading ever occurs. The conversation breaks down the real limitations of screens such as the FMS when used with general population clients and even high-level athletes. Sean explains how skilled athletes can hide massive inefficiencies through compensation, creating false confidence and false negatives, while less skilled clients may fail screens simply because of coordination rather than true joint limitations. The group clarifies the difference between identifying a problem and having a usable path forward to solve it. The episode closes by showing how simple, low-skill, repeatable joint assessments create better client understanding, stronger buy-in, and ultimately better business outcomes for coaches. By using assessments to answer specific questions instead of gathering vague information, coaches can build more durable programs, reduce unnecessary risk, and create clearer stories clients can share with others—driving both results and referrals. 

Dr. Sean Pastuch returns to the show to break down what he learned after speaking at Coaches Congress in Stockholm — and why the biggest limiter for most coaches isn’t effort, passion, or even skill. It’s misunderstanding how valuable their service actually is in the real market. Sean shares what surprised him about coaching culture overseas and how a simple live seminar revealed just how hungry coaches are for practical, immediately usable education.The heart of the episode is a clear three-question framework coaches can use to evaluate whether their business model can realistically support a real career. The conversation walks through how to score the value of the problem you solve, how common that problem actually is, and how rare the market believes your solution to be. Sean explains why many coaches unknowingly build careers around low-value, high-competition services — and why that forces them into an endless cycle of churn and client acquisition.This episode gives coaches an honest lens to evaluate whether they need to dramatically improve their marketing skills or rethink the type of problems they solve altogether. It’s a practical reality check for anyone trying to build a sustainable coaching career without burning out or relying on constant lead generation just to survive.

In this episode, we sit down with Chris Schaalo to unpack his evolution from athlete and CrossFit coach to one of the key leaders shaping Active Life’s coaching systems. Chris shares how fulfillment — not performance or prestige — ultimately pulled him toward helping people rebuild their lives through better coaching.

We dive into the realities of growing into leadership inside a fast-moving company: building roles while flying the plane, learning to say “I don’t know,” and creating standards that scale across locations without losing quality. Chris explains how mentorship, consistency, and ownership became the foundation of his role.

This conversation is essential listening for coaches who want more than sessions and programs — who want to build careers, lead teams, and create systems that outlast them. It’s a behind-the-scenes look at what professional growth actually requires.

Designing programs isn’t about choosing the “right” exercise — it’s about ensuring the exercise actually creates the adaptation you want. In this episode, we break down the concept of applying constraints and why simply assigning movements without controlling compensations often leads to missed outcomes, energy leaks, and frustration for both coaches and clients.

Using a real coaching-floor example, we walk through how constraints can be layered intelligently: from positional cues, to tactile blocks, to changing implements and load placement. You’ll hear how one simple sidelying pullover turned ineffective movement into a targeted shoulder stimulus by systematically removing the client’s ability to compensate.

This conversation is a practical framework for coaches who want cleaner execution, better client feedback, and more predictable results — whether you’re coaching in person or remotely. If you’ve ever wondered why an exercise “should work” but doesn’t, this episode gives you the lens to fix it.

In this episode, Larry sits down with Erin Hendry, an Active Life Professional working in Sweden, to unpack how she became a trusted referral partner inside a medical practice—without credentials, posturing, or trying to play doctor. Erins explains how a simple, human outreach on LinkedIn led to a clinic visit, a face-to-face conversation, and ultimately an ongoing professional relationship built on shared values and mutual respect. 

The conversation goes deep into what actually earned trust: not proof, certifications, or selling—but clarity of thinking, empathy, and the ability to see the physician as a person first. Erin shares how her coaching approach complements medical care, especially for patients seeking more than medication or short-term relief. The discussion highlights why coaching fills a gap that even high-quality healthcare systems can’t always address. 

Finally, the episode zooms out to examine Erin's business model, boundaries, pricing, and mindset. From working premium hours in a socialized healthcare culture to overcoming insecurity around income and identity, this episode offers a rare, honest look at what sustainable, values-driven coaching actually looks like in practice. If you’re a coach wondering how to differentiate, collaborate with medical professionals, or build a career that doesn’t burn you out—this episode is essential listening. 

In this episode, Larry and Cody break down why assessments—not workouts—are the most powerful sales tool a coach can use. They explain how gathering meaningful data creates clarity, certainty, and trust, especially for clients willing to invest in premium services. 

The conversation walks through the hierarchy of assessment—flexibility, mobility, competence, tolerance, and strength balance—and why meeting clients where they are matters more than making them sweaty. Coaches will hear real examples of how “workout assessments” often miss the mark and can even undermine confidence. 

Finally, the episode connects assessment findings to outcomes clients actually care about. Instead of impressing prospects with jargon, Larry and Cody show how simple explanations turn confusion into buy-in. If you want to stand out, charge appropriately, and sell ethically, this episode lays out the blueprint. 

This episode walks coaches through one of the most important pieces of client education Active Life uses: load versus capacity. Larry teaches the concept exactly as he would to a real client, using simple language, analogies, and a whiteboard explanation that makes complex biomechanics easy to understand. 

Listeners will hear how anatomical history, recovery, and functional ability stack together before life stress and training are even added. The conversation shows coaches how pain isn’t mysterious or random—it’s what happens when total load exceeds current capacity, often at the worst possible moment. 

The episode finishes by reframing the coach’s job: not just shrinking the “boxes,” but raising the capacity line itself through intelligent programming. If you’ve ever struggled to explain pain, setbacks, or inconsistent progress to clients, this episode gives you a repeatable framework you can use immediately. 

In this episode, Larry and Cody do something rare: they run a fully unscripted mock discovery call so coaches can hear what a real consult sounds like—not a perfect script, not a role-play where the client rolls over, but an authentic conversation with resistance, uncertainty, and nuance. Larry plays a skeptical, achy 55-year-old client, while Cody navigates the conversation exactly as he would in real life. 

As the call unfolds, Cody demonstrates how to ask better questions, slow the conversation down, and help a client feel understood without prematurely pitching solutions. Coaches will hear how to uncover goals like confidence, longevity, and “not paying the price tomorrow,” while avoiding common traps like over-explaining or defending value too early. 

The episode closes with a breakdown of why the call worked: how Cody determined fit, framed the next step, and created clarity without pressure. If you struggle with discovery calls, handling objections, or moving conversations forward naturally, this episode is a masterclass in consultative selling done right. 

In this episode, Larry and Cody deliver a complete plug-and-play framework for coaches who struggle to build offers that actually land with clients. They break down the two prerequisites every coach must meet before crafting an offer: knowing exactly who your ideal client is, and having a product or service that genuinely solves their problem. Without these two pieces, even the best marketing copy in the world won’t save you. 

From there, the hosts walk through the “Why This / Why You / Why Now” framework and apply it in real-world language that any coach can implement immediately. They illustrate how to articulate the specific problem your offer solves, why you’re uniquely qualified to deliver the solution, and why the client should start now. They also show how stories—not statistics—drive real buying behavior and how testimonials should reflect the avatar you’re trying to reach. 

Finally, Larry and Cody reveal the value equation behind every high-converting offer: dream outcome, proof of likelihood, fast first win, and low perceived effort. They connect this directly to Active Life’s assessment process, helping coaches understand how to structure, name, and deliver an offer that passes every prospect’s logical and emotional filters. If you’re a coach trying to sell responsibly, clearly, and confidently—this is a masterclass.