In the second episode of Feeling Content, Shaun Taylor sits down with Kerry Bilson, founder of Letterbox Love, to explore how a simple idea during lockdown grew into a thriving gifting business.

Kerry shares the reality behind building a brand from scratch, from writing poems in her garden and packing orders in a caravan to securing major opportunities with Team England and national retailers. She talks openly about the early challenges of starting without experience, learning the hard way about marketing, and navigating the uncertainty that comes with leaving a stable career to pursue something new.

The conversation dives into the importance of authenticity in content, the role social media has played in building a loyal community, and why storytelling has been at the heart of Letterbox Love’s growth. Kerry also reflects on the pressures of scaling a business, managing cash flow, and working closely with her husband to build something sustainable together.

An honest and insightful episode for anyone starting a business, building a brand online, or trying to turn a creative idea into something bigger.

Letterbox Love: https://letterbox-love.co.uk/

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Loft One12 Official website: https://www.loftone12.co.uk/

In the first episode of Feeling Content, Shaun Taylor sits down with Holly Essuman, founder of The Reformer Studio, to talk honestly about building a successful wellness brand in a hugely competitive market.

With ten Reformer Studio locations across the UK, Holly shares the lessons she’s learned while scaling her business, the challenges that come with rapid growth, and the decisions that have helped her carve out a clear space in a saturated industry. We explore how content and consistency have played a role in building trust, visibility and a strong brand presence.

The conversation also looks beyond the business. Holly talks openly about balancing growth with family life, raising three children and managing the realities of running a fast-moving brand alongside personal commitments.

A grounded and practical episode for anyone thinking about starting a business in the wellness industry, or looking to grow one sustainably.

Reformer Studio official site: https://www.reformerstudio.co.uk/

CONNECT WITH SHAUN

Loft One12 Official website: https://www.loftone12.co.uk/

Welcomer to Feeling Content. This is a business-focused podcast exploring content, marketing and what it really means to show up consistently.

Hosted by Shaun Taylor, founder of LOFT ONE12, each episode features honest conversations with founders, creatives and business owners navigating growth, visibility and the pressures that come with building a brand.

We talk openly about what’s working, what isn’t, the lessons learned along the way and how content plays a role in standing out in competitive industries. Alongside the strategy, we explore the human side of business too how people really feel as their brands grow, evolve and scale.

This podcast is for business owners who want to show up consistently, create content with purpose and build brands that last.

Loft One12 Official website: https://www.loftone12.co.uk/