Female Founders Breaking Boundaries

You likely don’t consider yourself an influencer nor do you want to consider yourself an influencer but the truth is, as a visionary entrepreneur, it is YOUR role and responsibility to bring exposure to your business and seek out the opportunities that will allow you to grow. This week’s episode 55 of Female Founders Breaking Boundaries is about navigating your influencer role as a female founder!

Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”

I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch 22. Download the exercise here to get started!

In this episode of Female Founders Breaking Boundaries, I’m creating new rules on what networking looks like for the new age female entrepreneur and teaching you how you can ditch the “traditional” structure of networking and navigate the building and running of your business in a way that works for you. Some of the things I cover in this episode are:

• Celebrating Iman Abuzeid, MD, CEO and Cofounder of the tech startup, Incredible Health for creating a platform that reduces the work involved in recruiting, hiring, and retaining qualified nurses to reduce costs in the healthcare industry while filling employment gaps with qualified nurses. 
• Advocating for the idea that networking should be accessible for both men and women.
• Your roles and responsibilities as a visionary entrepreneur. 
• New ways to build your business without the traditional networking structures that were not built with women in mind.
• Strategies you can use to network with other professionals without traveling or taking time away from your personal life. 
• My deep thoughts on expressing your opinions despite what people may think of them. 

When it comes to being an influential part of your business, it is easy to influence others when they can tell you are coming from a place of authenticity and sharing the things you are passionate about. 

Thanks for listening! If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE:

Incredible Health 

Entrepreneurs’ Organization

Vistage

Instagram @nedratawwab

Female Founders Ep 17: Boundaries Holding Women Entrepreneurs Back 

When it comes to scaling a business, there are both mindset and procedural changes that need to be made to take entrepreneurs out of the day-to-day work and into the CEO role overlooking the business as a whole. This week’s episode 54 of Female Founders Breaking Boundaries is about embracing your leadership role!

Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”

I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch 22. Download the exercise here to get started!

In this episode of Female Founders Breaking Boundaries, my guest Shellii Warren is sharing the importance of having a solid, foundational strategic plan that outlines the trajectory of the business. Having this plan will allow entrepreneurs to hire proactively, not reactively, and leave the day-to-day operations to their team so that they can better step into their leadership position. Some of the things Shelli and I cover in this episode are:

• Sherri’s journey retiring from Corporate America and moving into her encore career with BizChix. 
• The 2 types of people you need to hire when you’re ready to scale your business. 
• Practices to maintain a healthy and productive team.
• Learning to have tough conversations and admit to your mistakes early on for the benefit of both you and your team. 
• The difference between coaching and criticizing.
• Delegating the day-to-day operations of your business frees up time to focus on the big picture of your business while avoiding burnout.
• Why we are dropping the terms “boss” and “employee” for words that bring more cohesion to the team environment. 

Delegating to your team is a way to create opportunities for others to take ownership of tasks, leave their stamp on the business and spend every day playing to their strengths so that you can play to yours. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

CONNECT WITH SHELLI WARREN:

Stacking Your Team Podcast

Join The Leadership Lab

Join The Six Figures Lab

BizChix

LinkedIn

Instagram

If you’re thinking to yourself that you’re busier now than when you were doing all of the tasks by yourself or questioning if you’ve hired the right person for the job, there’s a chance the way you’re delegating tasks isn’t working for you. This week’s episode 53 of Female Founders Breaking Boundaries is about why delegating doesn’t work! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing that there is more to delegating than just handing a task over and actionable steps you can take right now to offload the amount of work on your plate, not just shift it. Some of the things I cover in this episode are:

• Celebrating Liz and Lu, founders of Wild Isles Swim, a women’s owned swimwear brand that creates comfortable swimwear for women with a larger bust while sourcing and using sustainable materials.
• The reasons why delegating might not be working for you. 
• Setting up proper communication amongst your team so the information they need is readily available. 
• Knowing (and practicing) the difference between delegating and accountability. 
• Putting in place clear and well-documented processes so that anyone, regardless of their role can pick up and execute a task need be. 
• Using your business blueprint as the foundation for your business to which all decisions will be aligned.
• My deep thoughts on Elon Musk buying Twitter. 

Having a strong vision is the key to setting your communication and processes up for optimal performance so that you can delegate successfully and have more time for the things you are better suited for. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

Get the Visionary Resource Here

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE:

Wild Isles Swim

Female Founders Breaking Boundaries: No More Team Meetings That Could Have Been Emails 

Female Founders Breaking Boundaries: Why You Need a Business Blueprint

You can spend thousands of dollars a month on marketing, but if you don’t have someone who knows the process of closing the sales, you may as well be throwing that money down the drain. This week’s episode 52 of Female Founders Breaking Boundaries is about asking the question, could you outsource your sales?

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, my guest Nikki Rausch shares the importance of approaching sales with kindness and authenticity and actionable steps you can take right now to build a strong sales team that balances out your marketing efforts. Some of the things Nikki and I cover in this episode are:

• Nikki’s journey from working in the male-dominated industry of corporate sales to starting her own business that supports and teaches women to be more confident in sales. 
• The difference between sales and marketing and knowing which needs more focus at any given time. 
• Keeping the sales trifecta in the back of your mind when it comes to presenting new offers to your potential clients. 
• A question to ask yourself before sending out your promotional emails. 
• How to go about outsourcing sales and training these individuals to carry out the priorities and values of your brand. 
• The most common sales mistakes we are all making and how to fix them.

Sales is truly about talking to the right people, at the right time, with the right offer, it is never a one and done opportunity. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH NIKKI RAUSCH:

Website

Closing The Sale Ebook

Join the Sales Maven Society

The Sales Maven Podcast

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE:

Sales Maven: Closing Sales with Discovery Calls: A Sales Success Story with Casey Gromer

Women are so often defined by either their appearance, clothing size, or comparative success as a woman in a male-dominated industry, but today’s guest is changing the game for how we buy our clothes AND how we define what success really means. This week’s episode 51 of Female Founders Breaking Boundaries is about defining your own success!

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, my guest JoAnna Hartzmark shares sharing the importance of putting your values at the forefront of your business decisions and actionable steps you can take right now to define and achieve your own success. Some of the things JoAnna and I cover in this episode are:

• How JoAnna saw an issue in the inconsistency of women’s clothing sizes and founded a company that helps women navigate their options to find the right fit while making the label of size an afterthought. 
• Putting women at the forefront of the conversation in a company that is marketed towards women.
• What led up to JoAnna taking a leap of faith and leaving something that was no longer in alignment with her true self and starting a business of her own. 
• Running a values-based business vs. running a vanity-based business. 
• JoAnna’s top advice for other women entrepreneurs. 

You can’t just give lip service to your values, you must take action on them.

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH JOANNA HARTZMARK:

Revelle Nation Website

Linkedin

Instagram @revellenation

Instagram @joannahartzmark

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

At C-Suite Boutique, we are here to give you the tools and support you need to have a business that runs without you by having the right people helping you make good decisions while keeping the best interests of your company in mind. This week’s episode 50 of Female Founders Breaking Boundaries is discussing that YES, you can get the strategic support you need!

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of have a financially secure business that can achieve your dreams without the hustle and grind that traditional business models teach us to believe in. I am also sharing actionable steps you can take to surround yourself with the right people and implement the right systems into your business. Some of the things I cover in this episode are:

• Celebrating former Secretary of State, Madeleine Albright for her success not only as the first women to be appointed in her role but for all of the diplomatic work she has done. 
• Building out your business blueprint to align your decisions with your mission, vision, and values and to identify what success looks like for you to achieve your goals. 
• Creating your strategic growth plan to take your Business Blueprint a step further and define how you’re going to take action and set your team up for success. 
• Bringing in a Fractional Integrator so you can get out of the day-to-day of your business and back into your zone of genius. 
• My deep thoughts on supporting others although you may disagree with them and doing some self-reflection work so you can positively and effectively communicate with people whose opinions are different from your own. 

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:
LinkedIn
Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE
Ep 3: Do You Need an Integrator, COO, DOO, or OBM?
Ep 5: Why You Need a Business Blueprint
Ep 6: Toss Your Traditional Mission & Vision Statement Out The Window
Ep 7: Re-think How You Communicate Company Values
Ep 8: Is My Business Salable?
Ep 9: The Story Behind Brand Story
Ep 13: What Role Does an Integrator Play in your Business?
Ep 27: Are You Operating in Your Zone of Genius
Ep 42: No More Team Meetings That Could Have Been Emails 

Your team members are the key to growing a sustainable and successful business that can bring you back to this place where work-life balance exists again. That’s why episode 49 of Female Founders Breaking Boundaries is about creating a flexible workplace to attract and retain talent!

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of creating a flexible work environment that benefits both you and your employees and actionable steps you can take right now to make these changes in your business today. Some of the things I cover in this episode are:

• Celebrating Lauren Cook, CEO of Ellis Early Learning for creating the model service model for a socioeconomically, racially, and culturally diverse organization that serves children and families alike.
• How Covid has tossed this idea of work-life balance out of the window. 
• What the different types of flexibility might look like for your business and finding the right balance of them to begin implementing. 
• How this flexibility contributes to better employee morale and improved performance. 
• My deep thoughts on the stigma of tattoos in the workplace and sharing my birthday tattoo with you!

I am challenging you to be the change and create a business that accounts for the different ways in which we need to move and work to allow more businesses, families, and women to be successful. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE:

No One is Coming to Save Us Podcast

Ellis Early Learning Center, Boston MA

Female Founders Breaking Boundaries: Boundaries Holding Women Entrepreneurs Back 

Female Founders Breaking Boundaries: Should You Hire to Hit Your Goals?

Female Founders Breaking Boundaries: Accountability is Key

As we’re getting closer to reviewing our quarterly plans, the topic of upcoming investment opportunities is coming up more and more so we want to be prepared to jump on them or take a pass. That’s why episode 48 of Female Founders Breaking Boundaries is about finding out if the investment is worth it!

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of covering your bases when it comes to vetting investment opportunities and actionable steps you can take right now to make smart investments for your business. Some of the things I cover in this episode are:

• Celebrating Linda Alvarado, self-made multi-millionaire, owner of Alvarado Construction and co-owner of 258 restaurants under the Yum Brand for paving the way for women in industries commonly dominated by men. 
• The types of investments entrepreneurs might come across. 
• The 2 primary reasons you’d consider investing in something. 
• How to use your forecasting to evaluate if the investment is right for you at this time.
• My deep thoughts on entitlement. 

If we've learned anything from being entrepreneurs, it's that making mistakes happens and the best thing we can do is learn from those mistakes.

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE:

Alvarado Construction

When businesses start to grow, we know the CEO and COO are important as well as bringing in a CFO and CMO most of the time, however, the hugely important area that is too often overlooked is legal. That’s why episode 47 of Female Founders Breaking Boundaries is about simplifying legal for small businesses!

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, my guest Danielle Liss shares the importance of having someone in the legal department on your side as a form of insurance for your business and actionable steps you can take right now to start integrating legal into your business proactively, not reactively. Some of the things Danielle and I cover in this episode are:

• What is the difference between contracting an outside in-house legal counsel and employing legal help on your team. 
• The importance of succession planning in your business. 
• Seeking legal help as a preventative measure, not a reactive one. 
• Reasons why someone might be fearful of or try to avoid legal help. 
• Advice for those looking to take the first steps into seeking legal help for their business. 
• The most common legal issues that should be looked at within a business. 
• How to know when it is time to bring legal services in house. 
• The benefit of using templates until you’re at a place to invest in legal counsel. 

Legal is not something to be feared but a resource and an investment that is going to grow and change as you do.

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH DANIELLE LISS:

Liss Legal Website

Businessese Website

Instagram

Podcast- Simplifying Legal for Small Business Owners

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

There was a point in time where it clicked for me that the entrepreneurial operating system (EOS) was not geared toward the women entrepreneurs who are shouldering the home responsibilities while running their business, but rather to the male counterpart who are encouraged to work long hours and travel away from home. That’s why episode 46 of Female Founders Breaking Boundaries is about why I don’t drink the kool-aid!

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the story of how I found my calling to help myself and other women who are struggling to make things work in a system that was not created for them and how this realization inspired the creation of She Suite Boutique. Some of the things I cover in this episode are:

• Celebrating Melissa Wirt, founder of Latched Mama for creating breastfeeding safe clothing and for supporting working moms before and during the pandemic. 
• Where the EOS system lacks in taking into account the ways in which women specifically need to approach and run their business. 
• How I approach programs and frameworks within my own business and with my clients. 
• What I actually like from EOS and what i think they are still missing.
• My positive thoughts and praise for Melisa Galasso’s list of 100 adjectives to describe women. 

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE:

Latched Mama

Eosworldwide.com

Traction by Gino Wickman 

Rocketfuel by Gino Wickman and Mark Winters 

Ep 17: Boundaries Holding Women Entrepreneurs Back 

Ep 38: Foolproof Your Business Plans