Female Founders Breaking Boundaries

It is no secret that the labor market is going through some big changes. That being said, it is more important now than ever for small businesses to start taking this more seriously so they can recruit and retain their employees. That’s why episode 35 of Female Founders Breaking Boundaries is about addressing the question, where are all the workers!?

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, my guest Erin Longmoon shares the importance of adjusting to meet the needs of the current job market and actionable steps you can take right now to find your ideal fit as both an employer and employee. Some of the things Erin and I cover in this episode are:

• How the pandemic has shifted our perception on the importance of work-life balance. 
• Debunking the myths circulating around the labor shortage. 
• Ways in which businesses can pivot to a more employee-centric environment to appeal more valuable against competitors. 
• The #1 important value proposition businesses can offer their employees and how small businesses have the competitive advantage against corporations when it comes to this. 
• Addressing the negativity surrounding the current labor market and shifting your mindset to attract the type of employees you want. 
• As an employer, protecting yourself against scammers in the hiring process. 

The ideal fit is a balance between an employer finding the right employee for them and vice versa; it is a balancing act. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH ERIN LONGMOON:

Blog Post - Employees Are Not Commodities 

Zephyr Recruiting

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Retention Tips Checklist

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

In the early stages of your business, you may be hiring “do-ers” to get your business off the ground running, but as you look to scale and expand your business, you will need to shift into having more “thinkers” on your side. That’s why episode 34 of Female Founders Breaking Boundaries is about shifting from a “doing” mindset to a “thinking” mindset! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of understanding the roles and value in both do-ers and thinkers in your business environment and actionable steps you can take right now to shift into a thinker mindset to expand your business past the growth phase. Some of the things I cover in this episode are:

• Celebrating Dr. Jessica McCarty who is a teacher, mentor, principal investigator for NASA, the EPA, USDA, and the NSF along with a long list of other accomplishments to standing up for women’s intelligence and calling men out for mansplaining.
• Breaking down my version of the entrepreneurial journey to better understand when it makes sense to shift from the “doing” mindset to the “thinking” mindset. 
• Preparing for the investment in your business that is required when you start bringing thinkers into your business. 
• Why it might feel easier to hire a “do-er” than it is to hire a “thinker.”
• Looking at the different levels of leadership as it applies in the small business world and knowing which level may be the right fit for your business. 
• The types of fractional roles you can find that fit your business and your budget. 
• My deep thoughts on fatphobia, the toxic talk around losing weight, and the shame we put on others based on factually inaccurate data by influencers who believe dieting and exercise are the only factors that play a part in weight loss. 

I hope this episode has shed some light on the different roles that play a part in your business and has given you the guidance needed to bring thinkers into your business so you can scale and expand further than you ever thought possible. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE:

Female Founders Breaking Boundaries: Take a Clarity Break, Not a CEO Day

Jessica McCarty’s tweet on Mansplaining 

Maintenance Phase Podcast

As an entrepreneur, you are working your business in place of a 9-5 job so the business you are running needs to sustain you financially like a traditional job would. That’s why episode 33 of Female Founders Breaking Boundaries is about a simple strategy to pay yourself first! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of paying yourself fairly for the work you are putting into your business and actionable steps you can take right now to set up a simple strategy to pay yourself first. Some of the things I cover in this episode are:

• Celebrating Adriana Carrig from the Little Words Project for encouraging women to have confidence in themselves and to pay it forward. Adriana then went on to create a non-profit that serves to close the confidence gap of women in college. 
• Common things I see women doing that are stunting themselves financially. 
• What to consider when determining how much to pay yourself from your business. 
• Why women tend to pay themselves less as an entrepreneur. 
• The set it and forget it method to start paying yourself first. 
• My deep thoughts on how multi-level marketing companies are damaging the world of entrepreneurship for women.  

Budgeting can be simple and when you make the process run on autopilot, you never have to question whether or not you can afford or deserve the money that month, because you know you can and you do. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED:

Little Words Project 

Ep. 23 Creating Non-Profits to Advance Your Vision with Dr. Sharon Jones    

Download the Free Template: A Simple Strategy to Pay Yourself First

Profit First by Mike Michalowicz

Lula Rich on Amazon Prime

The Dream Podcast

Typically when one person excels in finance and operations, all others take a back seat in cruise control, but what happens if the person who is in charge can no longer take ownership of that role? That’s why episode 32 of Female Founders Breaking Boundaries is about having a plan B with a contingency plan! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, my guest Mary Beth Simón shares the importance of having a contingency plan in place and actionable steps you can take right now to use this plan to let go of some responsibilities now or use it as a safety net later. Some of the things Mary Beth and I cover in this episode are:

• What is contingency planning and what are some of the things you may need to consider having in your plan.
• Using a coach in your planning process to guide you through the steps and to keep you accountable for finishing it.
• Your personal contingency plan should always come before your business plan.
• Ways in which having a contingency plan for your business could benefit you now and save you later on.
• Why and when you might want to consider putting this plan in place. Hint: it is a lot sooner than you might think. 
• Outlining what is offered in Mary Beth’s continuance playbook and why you need it for yourself. 

Contingency plans are no longer optional but essential for both your personal life and your business. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

CONNECT WITH MARY BETH SIMON:

Website 

Free Contingency Planning Kit 

LinkedIn

Facebook

Instagram

A huge goal of ours is to encourage and educate women how to avoid leadership burnout by reducing their mental load and working less all while reaching their goals. That’s why episode 31 of Female Founders Breaking Boundaries is about why you need recurring revenue! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, my guest Jessica Principe shares the importance of reducing your mental load and actionable steps you can take right now to successfully implement a recurring revenue business model into your pre-existing business. Some of the things Jessica and I cover in this episode are:

• Overcoming imposter syndrome when starting a new business. 
• The importance of a pre-launch with a subscription-based business to validate the idea and build your customer list before you even launch.
• The challenges women face when starting a business as the “default parent” and how to communicate an even divide of household and parenting roles. 
• Systems and processes are one of the most valuable assets to have when working towards a work-life balance. 
• Intentionally taking time away from your business to encourage clarity and generate ideas. 
• The benefits of a recurring revenue business model in any type of business. 

I encourage everyone listening to take a clarity day to brainstorm how you can bring a recurring revenue stream into your own business. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH JESSICA PRINCIPE:

Use code “boundaries” for 20% off at All Girl Shave Club

Website

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE:

Female Founders Breaking Boundaries: Boundaries Holding Women Entrepreneurs Back 

Female Founders Breaking Boundaries: Take a Clarity Break, Not a CEO Day

Fair Play by Eve Rodsky

The pillars of entrepreneurship are what strengthen and protect your business from both internal and external factors. That’s why episode 30 of Female Founders Breaking Boundaries is about the 5 pillars of an entrepreneurial business! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of having these 5 pillars instilled in your business and actionable steps you can take right now to build the foundation of your business using resources from She Suite Boutique. Some of the things I cover in this episode are:

• Celebrating Jasmine Crow, founder of Goodr that combats hunger and food waste by working with companies to reduce waste and get more food into needed hands. 
• Using the Company Persona resource to establish your vision that will be the foundation and backbone of your business.
• Formulating a strategy to provide the context to your vision. 
• Creating a plan to take your strategy from an idea and put it into action.
• Evaluating if you have the right people in the right functions to carry out your plan of action.
• Using systems and processes to put the four pillars together into the day-to-day operations of your business. 
• Deep thoughts on toxic positivity and judging others on the choices they make for themselves. 

When you start at the beginning, you build a strong foundation to then build your business off of.

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE:

Goodr

Company Persona 

Female Founders Podcast Episodes Mentioned:

Toss Your Traditional Mission & Vision Statement The Window 

Why You Need a Business Blueprint

Using HR for Long-Term Success with Niki Ramirez 

What’s the Difference Between a Visionary and CEO

Balance is a hot topic for women because when we consider everything that is being asked or expected of us, we soon realize there are not enough hours in the day to do it all. That’s why episode 29 of Female Founders Breaking Boundaries is about all this talk about balance is BS! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of prioritizing tasks when you can and understanding when you cannot and actionable steps you can take right now to create balance in your business and in your life. Some of the things I cover in this episode are:

• Celebrating the amazing women-led leadership team of Rent The Runway; Jennifer Hyman, Jennifer Fleiss, Scarlett O’Sullivan, Anushka Salinas, and Inna Vartelsky as they take their company public. 
• Understanding that while prioritizing is important, that there are some tasks that are going to be non-negotiable. 
• Where the triskelion symbol originated and understanding the power of 3. 
• Purpose/ Passion, Plan, and Profit are the 3 legs that keep your “stool” or business standing and how they rely on one another to operate.
• How She Suite Boutique incorporates your life into the strategic planning of your business. 
• Deep thoughts on being authentically yourself in front of your kids, even if that means getting your nose pierced. 
• More deep thoughts on “corporate trauma” negatively influencing the way you behave even after leaving Corporate America. 

You have to use your business to impact your life and vice versa. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/ 

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE:

Female Founders Breaking Boundaries: Take a Clarity Break, Not a CEO Day

Female Founders Breaking Boundaries: Passion is not a Vision

The Wheel of Life - Finding Balance in Your Life

Whether you have been diagnosed as neurodivergent or not, modern-day entrepreneurship is built with distractions that may steer you off the path of your goals. That’s why episode 28 of Female Founders Breaking Boundaries is about an easy button for easily distracted entrepreneurs! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, my guest Amber Hawley shares the importance of reframing your negative self-talk around distraction and actionable steps you can take right now to work in the ways your brain works best instead of trying to fit the mold that society tells you is the “correct” way. Some of the things Amber and I cover in this episode are: 

• The freedom you feel once you accept how your brain works and to work with it not against it. 
• Hiring a team to back you in the areas you may struggle with to increase growth and productivity. 
• Using Amber’s A.D.D. framework to re-prioritize your task load and avoid burnout. 
• The number one strategy to use in order to allocate your time efficiently and stay on the right path. 
• Tips to remain focused or get back on track when you inevitably lose that focus. 

It is not always about productivity but efficiency. Even then, efficiency does not equal perfection. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

CONNECT WITH AMBER HAWLEY:

Easily Distracted Entrepreneur Facebook

Instagram @mybizbestie 

Linkedin

Website

Shiny Object Syndrome Downloadable Resource

LINKS MENTIONED IN THIS EPISODE:

Profit First by Mike Michalowicz

Female Founders Breaking Boundaries: When You Should Consider Working With A CFO With Hannah Smolinski

Female Founders Breaking Boundaries: Boundaries Holding Women Entrepreneurs Back

The reason you may love what you do but still experience burn out could be that you’re operating in your Zone of Excellence, and not your Zone of Genius. However, what’s the difference between the two and why is it so important? These questions are exactly why episode 27 of Female Founders Breaking Boundaries is about operating in your zone of genius! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of understanding your zone of genius and actionable steps you can take right now to use your Zone of Genius to improve your business and your life. Some of the things I cover in this episode are:

• Delta’s W.I.N.G. program, which creates an annual flight of all women who take an aircraft of girls to NASA to celebrate International Girl’s in Aircraft day, while inspiring young girls to seek careers in STEM fields.
• What the Zone of Excellence is and how it’s different from your Zone of Genius.
• Why it’s important to spend your time in your Zone of Genius, and how it avoids burnout.
• An exercise you can do while listening that will help you figure out your Zone of Genius.
• What to do if you’re not currently operating in your Zone of Genius. 

Operating in your Zone of Genius will allow you to live a fuller life, have a more successful business, and leave your mental health in better condition. But figuring out what your Zone of Genius is can be difficult. This episode, and this exercise provided, will guide you to that Zone of Genius, and teach you what to delegate. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

Whether it be the intimidation of what they think it takes or the fear of not knowing where to start, many women avoid pitching themselves and therefore are putting themselves into the ring of opportunities that are out there for them. That’s why episode 26 of Female Founders Breaking Boundaries is about the perfect pitch strategy for visionary leaders! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, my guest Angie Trueblood shares the importance of pitching with relevant and actionable steps you can take right now to create your own perfect pitch strategy and land more opportunities. Some of the things Angie and I cover in this episode are:

• Why we feel intimidated to pitch ourselves in the first place. 
• The different reasons you can use pitching to further your business that goes beyond exposure to different audiences. 
• What to know and consider before putting yourself out there and pitching yourself for opportunities. 
• Angie’s recommended tips to pitch successfully and the frameworks behind these tips. 
• Examples of how NOT to pitch your business. 
• The importance of following up on your pitches in a strategic and respectful manner. 

You deserve to get yourself out there and connect with others. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

CONNECT WITH ANGIE TRUEBLOOD:

Go Pitch Yourself Podcast

Website

Work with Angie Trueblood

The Pod-Wize Co-Op

Instagram

LINKS MENTIONED IN THIS EPISODE:

Female Founders Breaking Boundaries: Boundaries Holding Women Entrepreneurs Back

Female Founders Breaking Boundaries: Thought Leadership as a Revenue Stream with Carol Cox

The Everyday Style School Podcast