Female Founders Breaking Boundaries

Thought leaders are the people in the industry using their voices to speak on unique topics that no one else is talking about. That’s why episode 15 of Female Founders Breaking Boundaries is about the value in thought leaders! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, Carol Cox shares the importance of finding your voice in a medium that YOU are comfortable with and actionable steps you can take right now to become a thought leader in your field. Some of the things Carol and I cover in this episode are:

• How Carol went from studying history to working in tech to public speaking and how she now helps other business owners find their voice. 
• What it means to be a thought leader and how this is different from being an influencer or an expert. 
• Why thought leaders are important for your business as well as making social change and progress. 
• Using thought leadership to diversify your current revenue stream.

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

CONNECT WITH CAROL COX:

Website

Thought Leadership Workbook

Speaking Your Brand Podcast

Linkedin

LINKS MENTIONED IN THIS EPISODE:

What Your Customer Wants and Can’t Tell You

Integrators will step into your business and take over many of the transitional logistics so you don’t have to; however, if you are not mentally prepared to let go of control, it is going to be a bumpy transition. That’s why episode 14 of Female Founders Breaking Boundaries is about preparing to hire your integrator! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of hiring an integrator that is the right fit for your business and actionable steps you can take right now to plan ahead and prepare for your integrator to start. Some of the things I cover in this episode are:

• Celebrating Pantsuit Politics for providing an open and respectful space to talk politics.
• Shifting your mindset to let go of some of the things you have control over. 
• Trusting your integrator to implement systems and processes and being open to trying new things. 
• Bringing on an integrator that envelops your company values and is an overall good culture fit for your business. 
• Establishing where on the spectrum of tactical vs. strategic you need your integrator to live. 
• Talking toxic positivity and giving yourself space to accept and feel the negative feelings that make us human.

An integrator can bring huge value into your business as long as you and your team are ready to welcome them in with open arms.

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Join the waitlist: The Boardroom

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN EPISODE

Pantsuit Politics Podcast

I Think You’re Wrong (But I’m Listening)

Traction: Get a Grip on Your Business

The Kolbe A Index- Instinct Test

Keystone Executive Search

As a business owner, you may identify with a visionary type personality and require someone to step in, free up your time, and balance you out. That’s why episode 13 of Female Founders Breaking Boundaries is about what role does an Integrator play in your business?! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of having an integrator in your business and actionable steps you can take right now to start filling the gaps in your business for sustainable growth. Some of the things I cover in this episode are:

• Celebrating Carol Cox, founder of Speaking Your Brand for empowering thought leaders to communicate with confidence.
• What is a fractional integrator and the 3 pillars of work they do within a business. 
• The types of people best suited to work alongside a fractional integrator.
• Discussing the controversy over Naomi Osaka and media relations in the professional sports industry. 

Having a fractional integrator in your business will ensure that your business needs will get met and you will have sustainable growth.  

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN EPISODE:

Speaking Your Brand

Episode 1- Female Founders Breaking Boundaries

Episode 3- Female Founders Breaking Boundaries

When sales aren’t good, the first area we tend to place the blame is marketing. That’s why episode 12 of Female Founders Breaking Boundaries is about the market, not the marketing! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of understanding what needs influence your customers’ decisions and actionable steps you can take right now to start uncovering those  customers needs in your business. Some of the things I cover in this episode are:

• Celebrating Laurence des Cars, the first female President of the Louvre.  
• Understanding the customer’s needs using Maslow’s Hierarchy. 
• Tools to uncover your customer’s needs and what to do from there. 
• Holding businesses to a higher standard in trying to clean up the food and beverages on the market.

Next time your sales aren’t where you would like them to be, consider if you are missing the mark on customer needs before pointing the finger towards marketing. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN EPISODE:

Real Food Brands Podcast

When you chase your competition, you start to mimic their products and services, show up in the same places as them and overall lose what makes your business unique. That’s why episode 11 of Female Founders Breaking Boundaries is about what to do instead of chasing your competition! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of chasing your own goals instead of your competitors and actionable steps you can take right now to find the unique values of your business. Some of the things I cover in this episode are:

• Celebrating Joanna Griffith of KnixWear, a woman who took a stand against misogynistic investors and broke boundaries. 
• Why you might consider chasing the competition in the first place. 
• The negative implications of playing the comparison game.
• Establishing yourself as a unique business and standing out amongst the rest. 
• As we celebrate the progress of women CEO’s, also acknowledging there is still work to be done.

Instead of chasing the competition, spend some time uncovering what makes you unique. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

What Does Your Fractional Integrator Do For You?

LINKS MENTIONED IN THIS EPISODE:

Knix Wear

What Your Customer Wants and Can’t Tell You- Melina Palmer

Your target audience is more than just the demographics of the people that buy from you. That’s why episode 10 of Female Founders Breaking Boundaries is about understanding your ideal buyer! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of pinpointing your ideal buyer and actionable steps you can take right now to position yourself in front of the right customer at the right time. Some of the things I cover in this episode are:

• Celebrating Leah Zneimer, founder of The Markether.
• Creating a Venn diagram of people who want to work/ buy from you and who you want to work with/ want to buy from you to establish your ideal buyer profile. 
• The framework we use at She Suite Boutique to help clients better understand their ideal buyers and how they can get to them.
• Creating your buyer persona to bring your ideal buyer to life and visualize their wants, needs and pain points and then meeting them where they already are. 
• Breaking the toxic cycle of over productivity so you can get back to enjoying life. 

Look beyond the demographics and psychographics of your buyers and dig deeper into who they are and where you can find them. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN EPISODE

The Markether

Shelly Robinson Instagram @raising_yourself

Your brand story neatly wraps up your company purpose, focus, and values into something that your customers can relate to and resonate with. That’s why episode 9 of Female Founders Breaking Boundaries is about the story behind your brand story! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of establishing your brand story and actionable steps you can take right now to make sure your brand story is meaningful, purposeful, and effective. Some of the things I cover in this episode are:

• Celebrating Jessica Alba and The Honest Company on their IPO. 
• How your brand story becomes a visualization of all other important elements of your business. 
• The basic elements that make up your brand story and the factors that should be addressed throughout.
• Where your brand story shows up in your business other than keeping to the about page on your website.
• The pandemic’s major impact on women especially who left the workforce to become full time caregivers, teachers, etc. What this means for the future. 

Your brand story ties together all of the important aspects of your business, so it is worth the extra effort to make sure it is a good representation of the things that matter most to you. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

Whether it's because you retire or because you pack up to travel the world, you’re not going to run your business forever. That’s why episode 8 of Female Founders Breaking Boundaries is about determining if your business is salable!

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of thinking ahead to the future sale of your business and actionable steps you can take right now to adjust the structure of your business into something that can be sold. Some of the things I cover in this episode are:

• Celebrating Margaret Mead for her scientific work and reminding us that our care for others is what sets us apart as humans. 
• Considering the reasons you may want to sell your business in the future. 
• Understanding who may be interested in buying your business and who you might be willing to sell to. 
• Just as you would tailor your products/ services to what your customers are looking for, you can also tailor the structure of your business to draw interest from potential buyers. 
• When it comes to marketing, determining your return on investment based on your marketing portfolio as a whole, rather than each individual piece of marketing. 

Every business that you have created deserves the opportunity to keep going and you deserve to keep getting a return on all the time and effort you put into building your business.  

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

Much like your business blueprint, your company values will shape everything from the foundation you build all the way to the way you interact with your employees and customers. That’s why episode 7 of Female Founders Breaking Boundaries is about rethinking how you communicate company values! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of rethinking your company values and actionable steps you can take right now to put some thought behind creating values that actually mean something to you. Some of the things I cover in this episode are:

• Celebrating Melissa Urban, CEO of Whole30.
• Your values cover everything from your messaging, branding, to interactions with your employees and customers.  
• Using your values as a decision-making tool to align everything your business does with the things your company values. 
• Prioritizing your values to the ones that are most relevant to your brand and implementing them into the day-to-day operations of your business. 
• Paying yourself first is a form of self-care and keeps you showing up for your customers.  

In order for us to have meaningful and impactful company values, they need to have context behind them and a concrete place to show up in your day-to-day business. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN EPISODE

Melissa Urban’s Instagram

XO, MU Newsletter

Creating an impactful, meaningful and relevant purpose and focus for your business will influence all future decisions and bring them into alignment with your bigger picture. That’s why episode 6 of Female Founders Breaking Boundaries is about tossing your traditional mission/ vision statement out the window! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of kicking your traditional mission and vision statements to the curb and actionable steps you can take right now to establish a meaningful purpose and focus for your business instead. Some of the things I cover in this episode are:

• Celebrating Melina Palmer, founder of Brainy Business. 
• Traditional mission/ vision statements focus on the words and not the big picture. 
• Ditching the terms mission and vision as a whole and moving to establish your purpose and focus instead. 
• Figuring out what your big picture looks like and connecting the dots to get you there. 
• When it is logical to give something away for free and when you’ll be attracting the wrong people to your email list. 

Don’t get so caught up in the words because the idea behind your purpose and focus is defining your direction. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE:

What Your Customer Wants and Can’t Tell You by Melina Palmer