Female Founders Breaking Boundaries

You can run a successful business without a vision just as long as you reframe your passion into specific goals your team can align themselves with in order to remain motivated towards that common goal. That’s why episode 25 of Female Founders Breaking Boundaries is about how passion is not vision! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of establishing if you have a vision or a passion and actionable steps you can take right now to incorporate your passion as a foundation in your business. Some of the things I cover in this episode are:

• Celebrating Maureen Werrbach, owner of Urban Wellness, a mental health and group wellness practice that provides a space for people to seek help and professionals to seek knowledge. 
• The main difference between a vision and a passion and how to know which one your business has. 
• Why we might struggle to turn a passion into a vision.
• Tips to align and motivate your team when your business does not have a vision. 
• Discussing the heat that big-name companies are getting by taking a stronghold over how small businesses can compete and succeed in the industry. 

Whether you have a vision or a passion, it doesn’t matter! What matters is what you do with that and how you align your team to work towards it. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE:

Urban Wellness 

Female Founders Breaking Boundaries: My Top 5 Recommended Business Reads

Female Founders Breaking Boundaries: Thought Leadership as a Revenue Stream with Carol Cox

Start With Why by Simon Sinek

There are hundreds of business books on the market that can have a huge impact on the way we run our business. That’s why episode 24 of Female Founders Breaking Boundaries is about my top five recommended business reads! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing my top five recommended business reads and actionable steps you can take right now to use some of the themes from these books and apply them to your own business. The books and topics I cover in this episode are:

• Celebrating Dr. Karen Wilson, founder of Child NEXUS
• A Fresh Wave of Marketing by me, Casey Gromer 
• Rocket Fuel by Gino Wickman and Mark Winters
• Start With Why by Simon Sinek
• Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
• Built to Sell by John Warrillow
• Discussing the hot topic that women’s worth is constantly based on the toxic hustle culture and adds another barrier to women entrepreneurs. 

There are so many great business books on the market but these are the ones that were pivotal in the foundation for my business and how I show up for my clients. 

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE

A Fresh Wave of Marketing by Casey Gomer

Rocket Fuel by Gino Wickman and Mark C. Winters

Start With Why by Simon Sinek

Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne

Built to Sell by John Warrillow

Child NEXUS

 Are You Chasing Your Competition? Do This Instead. 

 Is My Business Salable?

Boundaries Holding Women Entrepreneurs Back

Your business is likely backed by a vision that spans beyond making a profit and there are ways you can use this profit to get you closer to that vision. That’s why episode 23 of Female Founders Breaking Boundaries is about creating non-profits to advance your vision! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, Sharon Jones shares the importance of creating S.T.E.A.M. programs for young women that are built around expanding interests and actionable steps you can take right now to create your own non-profit in order to bring your business closer to your vision and core values. Some of the things Sharon and I cover in this episode are:

• How The Dottie Rose Foundation provides opportunities for young women to spark their interest in STEAM at an early age. 
• Changing the conversation and description in STEAM to be more inclusive of the interests and talents of both men AND women. 
• Where STEAM careers show up in places that do not typically come front of mind. 
• Framing the information we are teaching kids by linking it to what they will be using the information for and how they can apply it in the future. 
• The benefits of creating our own non-profits to funnel our business profits into. 

The non-profit route is not only a way to work on your own legacy and get you closer to your core values, it can be a way to put your profits towards something good 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

CONNECT WITH SHARON JONES:

The Dot Consulting

Dottie Rose Foundation

A common misconception tells us we need to be a large corporation to implement HR systems, however, whether you have 2 or 200 employees, HR can help foster a positive and healthy working environment for all. That’s why episode 22 of Female Founders Breaking Boundaries is about using HR for increased profitability and long-term success! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, Niki Ramirez shares the importance of implementing HR practices into your business early on and actionable steps you can take right now to give your employees structured policies and expectations through clear communication and work boundaries. Some of the things Niki and I cover in this episode are:

• Common HR functions that are being overlooked by business leaders leading to major problems. 
• Why business leaders wait so long to get HR help and signs that it is time to seek outside advice and support for your business. 
• How HR practices can act as insurance and damage control and that will actually save you money down the road.
• Breaking down the main buckets of HR through every phase of your business. 
• Resources you can use to learn about compliance and where you can start weaving this into your business practices.
• Ways in which investing in your employees will give you a higher return on investment that expands further than employee satisfaction.

By bringing HR into your business early on, you will be able to nurture a positive work environment that will lead you to become more successful and profitable in the long run.

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

CONNECT WITH NIKI RAMIREZ:

Website

Linkedin

LINKS MENTIONED IN THIS EPISODE:

Ep 17: Boundaries Holding Female Entrepreneurs Back 

Ep 19: When You Should Consider Working with a CFO with Hannah Smolinski

Knowing your own strengths and leadership style allows you to build a team under you so that you can run your business in a way that feels calm, comfortable, and effortless. That’s why episode 21 of Female Founders Breaking Boundaries is about building your leadership team! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of having a leadership team that supports you through every stage of your business and actionable steps you can take right now to build your dream team so that you can get back to being the visionary of your business. Some of the things I  cover in this episode are:

• Celebrating Toby Young, a woman who has learned and grown from her past mistakes to turn her life around and help others in the process. 
• Ways in which having a leadership team leads to stronger, more well-informed business decisions, better strategies, focused goals, and ultimately, taking the management work off of your hands. 
• How to know if you have the right people in the right positions that are leading, managing, and holding others accountable while focusing on the bigger picture. 
• Who typically makes up a leadership team and important traits for these leaders to have before stepping into the role. 
• Sings you may need to consider bringing in a leadership team and knowing what areas in your business to start. 
• Ranting about dress codes criminalizing men, sexualizing women and who is making these decisions. 
• 
  

When bringing on a leadership team it is not only important to find someone who is capable and ready to step into the role but to check that you yourself are ready to let go of control and trust the process.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE:

Breakout- Dateline NBC Podcast 

Why You Need a Business Blueprint- Female Founders Breaking Boundaries

Rocket Fuel Book by Gino Wickman

Business silos can be one of the most limiting barriers within your business as they create an individualistic working environment that blocks out the perspective on how each individual team member’s work contributes to the bigger picture. That’s why episode 20 of Female Founders Breaking Boundaries is about breaking barriers within your business! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of recognizing the gaps or overlap of work in your business and actionable steps you can take right now to implement communication practices to foster a more efficient working environment. Some of the things I  cover in this episode are:

• Celebrating Forbes List of America’s Richest Self-Made Women.
• Some of the barriers that go to create silos within your business.
• The negative implications that occur when your teams are not cross-communicating. 
• Implementing a strategic plan, systems and processes, and creating a space for accountability to set your business up for success. 
• Tools (other than email) you can use to break communication boundaries between your team members. 
• Shifting mindset to establish an environment that encourages open communication and collaboration between teams.
• Defining your own measure of success and not allowing others to make you feel “unworthy” by not fulfilling their separate perception of what success looks like. 

No matter how big or small your business is, everyone can find benefit in reflecting on what barriers may be holding you and your team back from success. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE:

Forbes’ America’s Richest Self-Made Women 

Communication Resources:

Slack

Zoom

Voxer

Project Management Resources: 

ClickUp

Asana

Monday

Trello

When you first start your business, you may only have basic financial needs, but as your business grows and gains new levels of complexity, you have the opportunity to bring in different levels of financial support. That’s why episode 19 of Female Founders Breaking Boundaries is about when you should consider working with a CFO! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries,my guest Hannah Smolinski shares the importance of knowing what level of financial support is right for you at the current moment and actionable steps you can take right now to implement the right tools and resources or bring in the right level of help you need to help your business grow. Some of the things Hannah and I cover in this episode are:

• As a small business, what options we may have when it comes to working with someone with a financial background. 
• Having conversations with the financial professional you hire to understand what is included in their services and where you may need to fill in the gaps based on your needs. 
• Knowing when it is time to graduate to bringing a CFO into your business and how they can help you make smart financial decisions.
• Using cash flow forecasting to tie together your P&L and the movement in your balance sheet. 
• Other tools and resources to use to better understand your finances and put a strategic plan in place. 

Having better control over your business finances starts with working with the right people who give you the space to feel open and comfortable when it comes to discussing money. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/ 

CONNECT WITH HANNAH SMOLINSKI:

Website

YouTube

Facebook

Instagram

Linkedin

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE:

Float- Cash Flow Forecasting App 

Boundaries Holding Women Entrepreneurs Back

FREE Cashflow Forecast Template

Your typical marketing funnel focuses on turning leads into sales in order to generate money. My perspective on a marketing funnel focuses on the relationship with the lead itself in order to sell the right products to the right people at the right time. That’s why episode 16 of Female Founders Breaking Boundaries is about solving the mystery of the marketing funnel! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of building processes that allow customers to make an informed buying decision that is right for them and actionable steps you can take right now to flip the script of your standard marketing funnel in order to help customers make that educated buying decision and build long-lasting customer relationships. Some of the things I cover in this episode are:

• Celebrating Nikki Rausch, sales coach and founder of Your Sales Maven and how she stands out as a sales expert in the industry. 
• My definition of a marketing funnel, where it differs from the one you’re used to seeing, and how it dodges the sleazy sales tactics commonly used. 
• Building a relationship rapport with your customers so that they can buy from you and refer others to buy from you as well.
• The difference between a marketing funnel and a nurturing sequence. 
• Breaking down the seven components of what makes up a successful marketing funnel and how to know if it is working efficiently. 
• Discussing companies that are paying lip service to social issues instead of taking action to make a meaningful and substantial impact and how you as a business owner can track these issues and do better. 

Your marketing funnel is essentially your entire marketing plan and can easily become overwhelming and confusing. Start in the simple way of thinking about what your customers are thinking and feeling at every stage of the buying process and see how much progress you can make from there. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE

Sales Maven

Mark Gaisford’s Linkedin from Red Sprout Media

As women, there are countless systemic boundaries keeping women from achieving success as an entrepreneur. That’s why episode 17 of Female Founders Breaking Boundaries is about the systemic boundaries that are holding women entrepreneurs back! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of understanding the systemic obstacles in our way, both spoken about and not, and tools you can use right now to take small, simple, actionable steps to break these boundaries and move past them. Some of the things I cover in this episode are:

• Celebrating Eve Rodsky author of the book Fair Play and her work on the problem of the unpaid invisible work that women have shouldered for far too long. 
• Where the child care crisis stems from and how it is impacting mothers unfairly. 
• Women holding the position as the “default parent” and the mental and invisible workload that leads to exhaustion and constant burnout. 
• The obvious (and not so obvious) places women are undervalued in the workforce. 
• The uncomfortable mindset that women carry around money that causes them to undervalue their work and become less likely to find and secure money for their businesses. 
• The lack of support women receive both in the home and in their professional industry. 
• Small steps to start implementing today in order to move past these boundaries and reshape the future of women entrepreneurs. 
• Discussing the way society builds up men by riding on the backs of women’s unpaid labor.  

There are endless boundaries that hold women entrepreneurs back but I encourage you today as always, to go out there and break those boundaries. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE:

Fair Play book by Eve Rodsky

Eve Rodsky Website

No One’s Coming to Save Us Podcast Episode with Eve Rodsky

As a working mom, I have limited time to work on projects and client tasks, and I knew early on that I needed a system that would work with my schedule and allow me to get things done. That’s why episode 16 of Female Founders Breaking Boundaries is about how to use time blocking to save your sanity! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of time blocking and actionable steps you can take right now to find a strategy that works for you. Some of the things I cover in this episode are:

• What is time blocking and how to use it to be more productive
• Time blocking is perfect for women in business because we are the queens of multitasking with so many conflicting priorities
• The specific way I use time blocking to ensure I’m making the most of the limited time I have
• Tips to time block your own schedule and to determine what will work best for you.

While time blocking may not be the best fit for you, it’s important to try things out for a time period to at least determine if they may work with your personality and the way you like to work.

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

LINKS MENTIONED IN THIS EPISODE:

Simone Biles