Are female streamers being paid less to promote new games than their male counterparts? It’s... complicated. A study alleges a 32% pay gap between male and female video game influencers reveals a systemic bias in the industry, with women earning significantly less for sponsored content despite equal or greater audience engagement. Ubisoft’s decision to pay $76,000 to a male influencer for promoting Assassin’s Creed Shadows while excluding women from top-paid promotions highlights potential gender discrimination in high-profile gaming collaborations. Female gaming influencers who create crossover content in fashion, cosplay, and beauty can earn substantially more than male counterparts due to higher-paying ad networks targeting female-dominated purchasing demographics. The disparity in collaboration rates, with male influencers earning $234 per deal compared to $160 for females, suggests a pervasive undervaluation of women’s influence in the gaming industry. Ad networks prioritizing female influencers due to women’s tendency to "pull the trigger" on purchases in households perpetuates gender stereotypes while potentially disadvantaging male content creators. The focus on audience metrics like size, country, age, and buying habits for determining brand deal prices may inadvertently perpetuate gender biases by valuing traditionally male-dominated gaming niches more highly. About Us: Clownfish Gaming is Video Game News and Commentary, Gaming Let’s Plays, Animation, and more. We discuss the current video game industry and retro gaming and do gameplay videos on PC, Nintendo Switch, and PlayStation as well as classic consoles. Also, we do occasional livestreams featuring the Clownfish Family. Please subscribe for more video game-related content! Disclaimer: This series is produced by Clownfish Studios and WebReef Media, and is part of ClownfishTV.com. Opinions expressed by our contributors do not necessarily reflect the views of our guests, affiliates, sponsors, or advertisers. ClownfishTV.com is an unofficial news source and has no connection to any company that we may cover. This channel and website and the content made available through this site are for educational, entertainment and informational purposes only. These so-called “fair uses” are permitted even if the use of the work would otherwise be infringing. #Gaming #Games #VideoGames #Gameplay #GameNews #ClownfishGaming