From Paris to Stockholm, Marie-Lou Penin, Chief Marketing Officer at DanAds, shares how cross-cultural experience shaped her leadership, why active listening is the core of her management style, and how she bridges marketing and sales to drive product innovation.

She also opens up about building resilience, challenging stereotypes about women in leadership, and why authenticity matters more than ever.

This episode of Femmegineering: Podcast, hosted by Hanna Abdel Hamid, dives into the intersection of ad tech, diversity, and people-first leadership in a fast-moving AI era. 

In this episode of Femmegineering: Podcast, host Hanna Abdel Hamid, head of Sigma Software Canada, sits down with Dayna Moon, Head of Growth at Adarize, to explore her journey across both literal and professional summits. From climbing Kilimanjaro and reaching Everest Base Camp to navigating career pivots in New York and leading global growth initiatives, Dayna shares powerful lessons on resilience, strategy, and embracing challenges.

Together, Hanna and Dayna dive into how nature teaches leadership, how biases still shape women’s experiences in tech, and why women should stop waiting for permission to claim their seat at the table.

In this episode of Femmegineering: Podcast, host Hanna Abdel Hamid, Head of Sigma Software Canada, speaks with Frincy Clement, Principal Data Scientist at ADP and Head of North America at Women in AI.

Frincy shares how she pivoted into data science after starting her career in management, how her move from Dubai to Canada challenged her to rebuild from scratch, and how volunteering became a source of purpose and progress.

From leading all-male teams to building a nationwide AI community, Frincy opens up about the power of resilience, representation, and mentorship. She also offers practical advice for women looking to break into tech — even without a formal degree, and explains how Women in AI is helping change the face of the industry.

In this episode of Femmegineering: Podcast, host Hanna Abdel Hamid speaks with Kelly Spaulding — Head of Delivery & Project Management at Cloud Adoption Solutions, community advocate, and lifelong learner.

Together, they explore how Kelly entered the tech world later in life, what sparked her shift from curiosity to career, and why representation for women in STEM is not just needed — it’s urgent.

Kelly shares her thoughts on navigating bias, finding confidence in discomfort, and how skills from parenting to marketing can shape success in tech. She also reflects on her involvement in grassroots Salesforce communities and how inclusive learning formats can help women grow, no matter their life circumstances.

Plus: practical advice for staying curious, favourite reads, and how AI can even help with bedtime stories.

In this episode of Femmegineering: Podcast, our Host, Hanna Abdel Hamid, speak with Esther Howard — founder of Bezyl, a company transforming mental health support through technology and research. 

Esther shares her powerful journey from a challenging childhood in northern Canada to becoming a tech entrepreneur, a CEO, and a global advocate for mental health innovation. We discuss overcoming fear, building resilience, navigating education against the odds, and the real sacrifices involved in starting a company.

Esther also offers practical advice on intentional networking, mentorship, and finding internal motivation when facing life’s biggest hurdles. 

An honest and inspiring conversation for anyone looking to forge their own path.

In this episode of Femmegineering: Women of Influence, host Hanna Abdel Hamid, Head of Sigma Software Canada, speaks with Stefania Pecore — AI Director, researcher, mentor, and advocate for ethical innovation. From her beginnings in foreign languages to leading AI initiatives in healthcare, gaming, and manufacturing, Stefania shares how her user-centred mindset drives everything she builds.

Together, they explore how AI is transforming patient care, the challenges of responsible development, and the importance of inclusion in both policy and practice. Stefania also talks about her collaboration with UNESCO, her role in Women Techmakers, and why mentorship is a key force in shaping a more balanced tech community.

A thoughtful and energising conversation for anyone passionate about using AI for good.

In this episode of Femmegineering Podcast, host Hanna Abdel Hamid sits down with Katrina Jean-Laflamme, co-founder and CEO of Ukkö Robotics, to discuss the intersection of mechanical engineering, robotics, and sustainable farming. From a city girl in Montreal to a leading figure in ag-tech, Katrina shares how automation is transforming farm operations, tackling labour shortages, and making food production more efficient and sustainable.

Katrina explores the power of robotics in agriculture, how AI-driven automation reduces daily farm labor by up to 90%, and why regenerative farming is the key to the future of food production. She also offers valuable advice for women in tech and entrepreneurship, proving that with curiosity and resilience, anything is possible.

Tune in to hear about the evolution of farm automation, the role of AI in agriculture, and the journey of a female founder shaping the future of food production.

In this episode of Femmegineering: Podcast, host Hanna Abdel Hamid speaks with Syrah Banu Mohaideen, Partner - Strategic Partnerships Deals at Microsoft Industry Solutions EMEA.

Syrah shares her journey from being the first woman in her family to pursuing higher education and building a successful career in the tech industry. She discusses the societal and financial challenges she overcame, the role of education in transforming lives, and the importance of mentorship and sponsorship in professional growth.

Join us as we explore how education, resilience, and determination can shape the future of women in tech.

In this episode of Femmegineering Women of Influence, Hanna Abdel Hamid, Head of Sigma Software Canada, sits down with Nammi Sriharan, a trailblazing leader with nearly two decades of experience spanning automotive, aerospace, healthcare, and public sectors. Nammi shares her journey from a non-traditional background into tech, her advocacy for ethical AI, and her role as Google Women Techmakers Ambassador and Women in AI Ontario City Lead.

Tune in to hear about navigating male-dominated industries, transitioning into tech without a coding background, and empowering women to break barriers and own their dreams. This conversation is packed with actionable insights and inspiration for anyone aspiring to lead in tech.

AI is booming, and it’s gaining even more steam with the power of women! Join us at our next Femmegineering podcast as we step into the world of AI with Doina Precup, FRSC, Research Director at Google DeepMind, and Canada CIFAR AI Chair at McGill University and Mila.

​Hanna Abdel Hamid, Head of Sigma Software Canada, will engage with Doina in a conversation covering her inspiring journey in tech, practical advice for entrepreneurs on leveraging AI, essential resources for thriving in an AI-driven world, and the evolving role of women in artificial intelligence.

​Key Talking Points: