Since the 1950s, Fender has been one of the leading names in music. Six years ago, Ethan Kaplan pitched Fender to build out a digital take on a traditionally analog experience — guitar lessons. This week, Paul and Rich sit down with Ethan to discuss how he pitched the idea to the team and why Fender needed a digital strategy. He also shares valuable project management advice and REM album recommendations.

Links: 

Ethan Kaplan Twitter 

Fender Play 

Fender Tune

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