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Fernando Arellano is the CEO of Step One Automotive Group and joins the Fixed Ops Roundtable to discuss how he's been able to lead his group to tremendous success by leveraging his global experience in the retail automobile industry.

What Ted Ings and Fernando Arellano discuss in this episode:

1:27 - Fernando explains that much of what he's been able to accomplish comes from his faith in a higher power. While working hard, he believes accounts for the majority of his success, that work is deeply rooted in the fact that he knows his efforts are elevated by something bigger than him.

1:42 - Fernando has a long history in the retail automobile industry including having a grandfather who owned a Chrysler dealership in Patagonia. His time on the manufacturer side of the business working around the globe has helped shaped his unique perspective about the car business that so few operators get to have.

5:18 - It's important to set yourself and your team up for success. That means measuring effectively the key elements of the dealership that will bring the best experience for both customers and employees. Fernando sees that his responsibility reaches much further than his brick and mortar locations. Step One's responsibility is for 789 families. It's not only about the paycheck, it's who is behind that paycheck, and taking care of the families within the business is of utmost importance.

21:51 - Fernando doesn't believe that there is a secret recipe to his organization's success. It's compassion. He's always reminding his team to show compassion and love to each other, to the customers, and throughout the community.

23:10 - Ted asks Fernando what he sees coming within the next year or two within the auto industry. Fernando shares that he sees a big disruption on the horizon. Customers are especially more educated now than ever before, and eCommerce will become an even more prominent role within the dealership. 

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