Field & Garden

Don't let the off-season slip away. Make the most of the non-harvesting season by getting jobs done that help lighten the workload in the season.

1. Restore
2. Get those pebbles off your shoulders
3. Get key steps on the calendar
4. In-season meals
5. Get smart: conferences, read books
6. Find more customers
7. Upgrade business practices

Don't be afraid of: "You are only as solvent as your last sale". Keep up the hustle and make it easier to succeed. ~Lisa Z

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We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription.

Seed Starting Saturdays on YouTube: Replay from 1/07/23

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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

In this special episode, Lisa speaks with Jonathan Leiss of Spring Forth Farm about three pitfalls related to cover cropping on the no-till farm: 1) planting cover crops without a plan to terminate them, 2) underestimating the amount of time needed to tarp a cover crop, and this not having beds ready when needed, 3) inadequate seed-to-soil contact when seeding. Lisa and Jonathan commiserate about these common issues and offer strategies to avoid and overcome these challenges.

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*SALE $129 (Reg $159)* On-Demand Online Course: The No-Till Micro-Scale Flower Farm

Course includes:

• 4 hours of video instruction, broken into short easy-to-digest segments
• access to a private student Facebook Group for ongoing instructor support
• a LIVE Q&A with Jonathan & Megan Leiss (via Zoom) on Feb 20th, 2023 at 8pm Eastern!

USDA Cover Crop Chart

Book: Managing Cover Crops Profitably by SARE Outreach (Amazon affiliate link) Cover Crop Seed & Supplies from The Gardener's Workshop

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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

At the root of my flower farm's success is simplicity. I grew more volume of fewer types of flowers to experience higher profits with less loss. Volume and doing it over and over through the years led us to get better at it with fewer mistakes and mishaps. All good for the bottom line.

I never got bored growing more of a variety of flower with fewer varieties because I wasn't relying on the flowers for my satisfaction, it was experiencing a profitable business and the journey that lit me up.

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We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription.

TheGardenersWorkshop.com

Sister Podcast: Seed Talk with Lisa & Layne

Seeds: Prairie Sun Rudbeckia

Live Shopping Show: Get the App Here

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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

Part of our "Best of 2022" replay series, listen again as Lisa offers some great tips for building a successful, profitable business!

In this episode, I'm sharing the reminders I wish someone would have tapped me on the shoulder to say "Remember this!" If you are an avid gardener or as I was in the beginning, a gardener gone wild-- you can disregard this list. These reminders are for those that want to build a successful, profitable business:

1. Remember the point: to spend less money than you bring in, better known as profit.
2. Flowers do not sell themselves.
3. You must get up every day and keep doing it.
4. Prevent weeds: paramount. (takes down many potential growers)
5. Grow what sells.
6. Stop comparing yourself.
7. Be a professional no matter what.
8. Every failure is a potential lesson.
9. You can do hard things.
10. Pick up where you are. STOP looking back.

I hope this reminds and helps you. -Lisa

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Lisa Mason Ziegler's Online Course: Join the Waitlist

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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

Use January to make the whole flower farming year better. Order the giant calendar and while you wait, fill your freezer with a few key meals to make farming a little easier once the harvesting starts.

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We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription.

Jumbo Wall Calendar (affiliate link)

Flower Farming School Online: The Basics

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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

Part of our "Best of 2022" replay series, listen again as Lisa speaks with Dave Dowling about some of the challenges they overcame on their way to becoming flower farmers!

Common challenges mentioned: Lack of Experience, No Cooler, No Acreage, No Greenhouse or Hoophouse, No Money, No Delivery Vehicle, No Tractor, Nowhere to sell flowers nearby, No Hired Help, Too Old, Single Parent, etc. Lisa & Dave explain how we can overcome these challenges to achieve our flower farming dreams!

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Lisa Ziegler's Online Course: Join the Waitlist

Dave Dowling's Online Course: Join the Waitlist

Available Now: On-Demand Online Workshops

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

I am pretty quick to see all my mistakes and failures and let the wins sail off into the sunset never to be seen again. Making a list of where I started and where I am now is a beneficial way to know that I have come a long way, even though some days I feel like I am at square one.

Make a list and save it for the hard days. ~Lisa

Mentions

We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription.

The Gardener's Workshop: Free Resources, Online Courses and Garden Shop for gardeners and flower farmers!

Books I love that we used to offer in our online garden shop: Good Bug, Bad Bug, The New Organic Grower, The Flower Farmer

Book: Cool Flowers

Book: Vegetables Love Flowers

Blog: Field & Garden

Podcasts: Field & Garden and Seed Talk

Video Podcast: Seed Talk with Lisa & Layne

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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

Part of our "Best of 2022" replay series, listen again as Lisa speaks with Dave Dowling about growing snapdragons!

I've been growing snapdragons for over two decades and thought I had a handle on it---but NOT after this discussion with Dave Dowling! In this episode, we are talking about extending the harvest season, how to do that but variety selection, harvesting, conditioning, and more! This is but a small sampling of what it is like to learn from Dave. I am so pleased to have Dave as one of our online course instructors.

Learn more about his course and get on the waitlist for his June enrollment for Bulbs, Perennials, Woodies, and More!

Connect with Dave on Instagram & Facebook

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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

As I look forward to next season, I am reminding myself of the roots of a cutting garden. Sometimes a refresher is all it takes to be inspired. Could you use some inspiration too? Listen in.

Mentions

We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription.

Book: Vegetables Love Flowers

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

Part of our "Best of 2022" replay series, listen again as Lisa speaks with Jonathan Leiss of Spring Forth Farm about growing sunflowers!

Talking about one of my favorite subjects with Jonathan Leiss of Spring Forth Farm located in Hurdle Mills, North Carolina: sunflowers. We both agree that sunflowers can be major contributors to the bottom line of most flower-growing operations. Jonathan's go-to sunflower is Vincent's Choice with a new addition this year of Premier for its short seed-to-bloom time and shorter height.

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Connect with Jonathan & Megan: Instagram Facebook Website

Jonathan & Megan's online course: The No-Till Micro-Scale Flower Farm

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!