Field & Garden

Catch the Replay! Listen as Jennie Love of Love n' Fresh Flowers in Philly and I discuss the evolution of her flower farm and business. From starting a cutting garden in a community plot to blazing the way as a pioneer in the farmer-florist industry. Named by Martha Stewart as one of the top 10 Farmer-Florist.

Jennie shares the changes to the way she farms and to her business — all-natural evolution to staying relevant and successful. Join us for this candid and heartfelt chat.

Mentions:

We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription.

Jennie's Course: Farmer-Florist School Online: The Wedding Process

Jennie's On-demand Workshop: Making Workshops Work for You

Connect with Jennie: Love n' Fresh Flowers Website Instagram Pinterest

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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

Valerie Schirmer is the owner of Lexington-area Three Toads Flower Farm and the current President of the Association of Specialty Cut Flower Growers. In this fun chat with Lisa, Val shares that her business has become roughly 70% selling amaryllis and paperwhites, and all within a 6-week period in fall and winter. Seeing the tremendous growth in demand for these items over the course of the last few years, Val has begun to focus more and more on her "shoulder season" offering as her business continues to evolve.

Mentions

Val's On-Demand Online Workshop: Forcing Glorious Blooms for the Holidays and Beyond

Three Toads Farm Online Shop (for ordering bulbs & dish gardens)

Association of Specialty Cut Flower Growers

Connect with Val Schirmer and Three Toads Farm: Val's Instagram, Three Toads Farm Instagram, Val's Facebook, Three Toads Farm Facebook, Three Toads Farm Website

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

In this Clubhouse chat, Lisa talks about flower harvesting, covering common mistakes and questions such as:

• Best placement for a cutting garden
• Bucket selection and washing
• Days and times to harvest
• Optimum harvest stage and avoiding the "old milk cycle"
• Post-harvest resting
• Knowing how to store the different flowers you grow
• Tips for harvesting around netting and netting installation tips

We hope you enjoy this chat and find some useful harvesting tips!

Links & Mentions

Book: Vegetables Love Flowers

Get the TGW Live Shopping Show App

Recommended Harvesting & Conditioning Products: Shears, CVBN Tablets, Quick Dip

Join TGW's Facebook Group: The Flower Farmer Show

Sign up to receive our weekly Farm News!

Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! Our prior chats are stored there too, as Replays, that you can listen to anytime inside the app.

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

Growing primarily annuals is an option for flower farming! After working my way through figuring this out over years, I learned that for my business model, it was the best fit. I am a small-space farmer that cannot have a hoop or greenhouse, so growing annuals produced the most with the least amount of investment and risk.

Mentions:

Annual Enrollment is open October 1-5: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! with Lisa Mason Ziegler

We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription.

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

Join me as I speak with Andi Thatcher of Rimrock Flower Farm in Montana! Andi is an alum of our online courses and has gone on to do some amazing things! Her ambition and attention to being a professional pushed her to the head of her game, even before she started! Her 'fake it till you make it' attitude has served her well!

Mentions:

Rimrock Flower Farm: Website, Facebook, Instagram

Montana Cut Flower Association: Instagram, Website

Annual Enrollment is open October 1-5: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! with Lisa Mason Ziegler

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

Have you ever considered how amazing it is that something as tiny as a seed can alter the course of someone's life and take them in directions they never thought possible? Join Layne Angelo as she interviews Lisa Mason Ziegler about the various ways seeds changed her life. They discuss Lisa's first seed starting experience, her entrance into flower farming, how annual crops shaped her business, and priceless advice from her 25 years with seeds. Don't miss out on the rapid-fire "Lightning Round", or the "Hypothetical Situations" round, where Layne gets Lisa's reactions to a variety of fun scenarios (genies and aliens included). Listen to the podcast, and enjoy an entertaining and informative look into Lisa's life with seeds!

The video version of Lisa and Layne's conversation featuring a slideshow of the questions discussed will be posted to our YouTube channel. If there is a question or topic you would like to hear discussed on a future episode of "Seed Talk", please fill out the form linked below. We would love to hear your suggestions!

Mentions:

Flower Farming School Online: The Basics, Annual Crops, Marketing & More!

"Seed Talk" YouTube Playlist

"Seed Talk" Topic Suggestion Form

Seeds

Seed Starting Equipment

Stand-up Garden Hoe

Shears

Books

YouTube Channel

TGW iPhone App (iOS App Store) TGW Android App (Google Play)

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

Don't allow these things to hold you back from pursuing your flower farming business dreams. No acreage, tractor, or greenhouse? No problem. I didn't have any of those during the first decade of my flower farm.

Mentions:

We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription.

TGW Live Shopping iPhone App (iOS App Store)

TGW Live Shopping Android App (Google Play)

Join the waitlist for October enrollment! Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! with Lisa Mason Ziegler

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

Lisa was recently featured on The joegardener® Show podcast, joining host Joe Lamp'l to discuss the Cool Flowers concept and how she got started growing this fantastic group of spring stunners! They covered topics such as:

• How to determine which Cool Flowers you can grow in your region
• When and how to start your Cool Flowers from seed
• The special care requirements of flowers planted in the fall and in very early spring
• What you should do to prepare in the fall even if you don't plant until very early spring

Mentions:

The Flower Farmer by Lynn Byczynski

The New Organic Grower by Eloit Coleman

Get Cool Flowers - the Kindle Version

Bio360 Biodegradable Mulch Film

Row Cover Hoop Kit

Cool-Season Hardy Annual Seeds

Full The joegardener® Show Episode #274 Podcast & Blog Post Available Here

Request Lisa's Free Resource: Cool Flowers Planting Guide

Joe's New Book: The Vegetable Gardening Book

Join the waitlist for Joe's new online course! Coming Spring 2023: Organic Vegetable Gardening

Watch Growing a Greener World and connect with Joe: Website, Instagram, Facebook, YouTube, Twitter

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

In this Clubhouse chat Lisa talks about her new cedar raised beds and how she learned to make them from Joe Lamp'l, host of Growing a Greener World on PBS and The joegardener® Show podcast. Lisa shares the story of how she came to know Joe and introduces the exciting news of their new partnership for his new online course coming in 2023.

Mentions:

Joe's TV Show: Growing a Greener World

The joegardener® Show podcast

Affiliate Link: Join the waitlist for Joe Lamp'l's Online Course: Organic Vegetable Gardening

Field & Garden #123: Replay of Lisa on The joe gardener Show podcast

Ellen Frost's On-Demand Online Workshop: Preparing to Sell to Florists

*TGW PHONE APP* Get our Live Shopping Show App

Sign up to receive our weekly Farm News!

Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're temporarily on hiatus from recording there, but you can listen to our prior chat replays anytime inside the app.

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!

Join me as I interview a very special guest and friend, Joe Lamp'l! It was such a pleasure for us to have the opportunity to talk again after doing a couple of episodes of The joe gardener® Show podcast together over the past year.

In case you're meeting him for the first time, Joe Lamp'l is the joe behind:

• joegardener®
• the host of the Emmy award-winning TV show, Growing a Greener World
• The joe gardener® Show podcast
• Author of the NEW book, The Vegetable Gardening Book
• PLUS Joe's NEW online course Organic Vegetable Gardening coming out in 2023
• And Joe is generally an awesome gardener and teacher!

In this episode we talk about Joe's farm, his current projects, his future projects, AND Joe settles a long-running battle between veggie gardeners and flower gardeners - listen in for all the details!

Mentions:

Request Joe's Free PDF: Fall Garden Edibles Checklist

Joe's New Book: The Vegetable Gardening Book

Join the waitlist for Joe's new online course! Coming Spring 2023: Organic Vegetable Gardening

The joe gardener® Show podcast episodes featuring Lisa:

#231: Vegetables Love Flowers

#274: Growing Cool-Season Annuals for Earlier Color & Hardier Plants

Watch Growing a Greener World and learn more about Joe Lamp'l: Website, Instagram, Facebook, YouTube, Twitter

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener's Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa's Story and connect with Lisa on social media!