Field & Garden

Talking about my book Vegetables Loves Flowers and how it is truly a snapshot of how I garden and farm. Kinda the driving forces behind why and how I do what I do. I am a very simple-minded person and tend to do things in a straightforward manner. In fact, so simple most people either miss my point or just don't believe it really works that way. Grab an autographed book here. Request the free companion video book study here---no matter where you purchased it. Enjoy. Lisa

Listen in on a conversation I had with Jennie Love talking flower coolers. We met up on Instagram Live and talked about our coolers and answered many of the questions submitted. Mentions: FREE Webinars to request: Growing Dahlias for Weddings Navigating Covid as an Event Florist Jennie's online courses: Making Workshops Work for You (available anytime) Farmer-Florist School Online: The Wedding Process (get on her waitlist for her once a year October enrollment ) Cooler Device: Storeitcold.com

Are you overwhelmed by social media? If so my friend, you are not alone. I use to be right there with you. We have to face the reality that social media is important for your business when you manage social media, not let social media manage you. Food for thought mentions in the podcast from my online course Flower Farming School Online:

• Why social media matters to your business
• Where to start
• Building a community
• Take great photos Organization for easy posting

Connect with me to ask your questions LIVE: Facebook Instagram Clubhouse

This week learn how cold-season hardy annuals don't just survive cool-to-cold weather, but thrive in those conditions. Overcome the fear and frustration of planting this group of spring-blooming flowers. Resist the urge to complicate when to plant this group of flowers. Do Week 1's homework and bring it to Week 2 to learn what flowers to plant when! Watch the videos and request the resources: The Cool-Season Flower Chronicles series Links mentioned in the video:

• Introducing the Dragon Series Snapdragons:
• TGW Pink Dragons
• TGW White Dragon
• TGW Yellow Dragon
• TGW Sunset Dragon

Remember, it's not about you when deciding how-to start seeds. Often I hear folks speaking of why they decided on which method of starting their seeds and honesty, their reasons had nothing to do with the best method for a particular seed! Here's the thing, once you realize that seed starting can be easy once you know what it needs and give it to them— success is eminent. It is really that simple. The Cool-Season Flower Chronicles Week 4 is all about making the choice, do you plant the seeds in the garden or do you start indoors. I hope it sheds some light for you! Next Week is the final night in the series. I hope you'll join me for the grand finale! Links mentioned: Biodegradable mulch film Bio360 Garden Hoe Row Cover Kit Link to cool-season seeds by category: Category–Plant seeds directly in the garden Category–Start seeds indoors All cool season flower seeds The Umbel family: Dill Ammi Majus False Queen Anne's Lace

This week learn how to provide the growing conditions that help Cool Flowers thrive in cold weather. Links mentioned:

• Biodegradable mulch film Bio360
• Silage Tarp
• Garden Hoe
• Row Cover Kit
• Link to cool-season seeds by category: Category – Plant seeds directly in the garden Category – Start seeds indoors Category – All cool-season flower seeds
• Get the online course, Cool Flowers, Beyond the Book for Flower Farming
• Why I love Poppies: Iceland Poppies Giant Poppy Pods

This week learn when and what to plant based on your winter hardiness zone and first and last frost dates. KUDOS to all that did their homework!!! Remember: The greatest Cool Flowers fail is to not plant them at ALL!!!!! The Cool-Season Flower Chronicles videos and resources HERE.

• Blog: Store Seeds Longer
• Why I love Rudbeckia— so many, long cut, pollinators, bright, easyPrairie Sun Indian Summer Goldilocks Triloba Double Daisy

What is holding you back? Think it's because you aren't ready or not sure about taxes, pricing, and on and on??? Is this you? Friends I am afraid it isn't this or that that's holding you back, it is fear! Fear of failing, fear of screwing up, fear of looking dumb or bad, and fear of a whole bunch of other stuff... I hope this little chat will let you know that the more fear you face, the more success that will knock on your door. Remember the road to success is paved in failures. I believe there is no other way to get there. Get on the wait and resource list for: Flower Farming Schools Online:

• Lisa Mason Ziegler's course: The Basics, Annual Crops, Marketing, and More!
• Dave Dowling's course: Bulbs, Perennials, Woodies, and More!
• Steve & Gretal Adams course: Growing Cut-Flowers in Hoop and Greenhouses

Farmer-Florist School:

• Jennie Love's course: The Wedding Process

Florist School:

• Ellen Frost's course: Growing Your Business with Local Flower Sourcing

This week talking about the life of the cool-season hardy annual and so much more. Everyone can plant this group---it's just that we may all plant at different times depending on where we are gardening. Watch the videos and get the resources here. Find me over on TheGardenersWorkshop.com!

Such a frustrating subject, how to price your flowers? Warning this episode is not going to tell you how much to sell a flower for. My suggestion is to stop asking how much? but to ask how do I figure out how much I need to sell my flowers for? Professional education is the ticket. If this question had a simple answer, it won't be in the top 5 questions I get weekly. Here is the thing-- pricing is unique to your business. You need to compare the fair market price (learn where to find reliable information), you have to know what you need to charge to make a profit. This process is very personal and unique to each business. There are no correct blanket pricing answers. The answer is found as a conclusion based on researching your region, the types of markets selling in, the market, and other variables. Pricing structure should be one of the early steps in starting your business. Having the flowers in a bucket harvested and not knowing is stressful and avoidable. Being a member of the Association of Specialty Cut Flower Growers is the beginning of that journey.